Rascasse Audience Intelligence

Pimento cheese Audience in United States

A data profile of the people who buy, follow and care about Pimento cheese in United States — modelled from more than twelve digital signal sources. Pimento cheese has an estimated audience of 696,387 people in United States.

#10078among Topic in United States#1658in Food & Beverages

The average Pimento cheese fan in United States is 39.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Catholic University of Eichstätt-Ingolstadt, Riau, Pretzel Crisps, with strongest over-indexing on Catholic University of Eichstätt-Ingolstadt (8972.29× the country average).

Demographically, the Pimento cheese audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pimento cheese fan in United States is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Catholic University of Eichstätt-Ingolstadt.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pimento cheese profile in United States.

Audience size
696K
in United States
Gender
59.3%♀
40.7% male
Age
39.3
average years
Country rank
#30014
Topic in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pimento cheese fans

59.3% are female, 40.7% are male, average age 39.3.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Pimento cheese audience in United States
MetricValue
Female59.3%
Male40.7%
Average age39.3
Estimated audience size696,387
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Pimento cheese audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

60.5%

of the worldwide Pimento cheese audience comes from United States.

Worldwide audience distribution share by country for Pimento cheese
CountryShare
United States60.5%
Japan4.4%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pimento cheese audience in United States is strongest.

Fig. 05

Top regions by affinity

Pimento cheese fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~20K2.22×
02North Carolina~40K1.98×
03Tennessee~30K1.83×
04Kentucky~10K1.68×
05Georgia~40K1.65×
06Alabama~20K1.59×
07Mississippi~8K1.36×
08Arkansas~8K1.34×
09Virginia~20K1.33×
10Oklahoma~10K1.28×
11West Virginia~4K1.28×
12Louisiana~10K1.23×
13Missouri~10K1.13×
14Montana~2K1.05×
15Texas~60K1.02×
16Ohio~20K1.02×
17Washington, District of Columbia~2K1.02×
18Indiana~10K1.01×
19Kansas~6K1.00×
20Colorado~10K0.99×
21Vermont~1K0.97×
22Florida~40K0.92×
23Oregon~7K0.91×
24Michigan~20K0.88×
25Maryland~10K0.88×
26Maine~2K0.88×
27Pennsylvania~20K0.87×
28Iowa~5K0.87×
29Delaware~2K0.86×
30North Dakota~1K0.85×
31Nebraska~3K0.84×
32Minnesota~8K0.83×
33Rhode Island~2K0.82×
34Illinois~20K0.80×
35New Hampshire~2K0.80×
36Washington~10K0.78×
37Massachusetts~10K0.78×
38Connecticut~5K0.78×
39Wisconsin~8K0.77×
40Idaho~3K0.77×
41Alaska~1K0.76×
42South Dakota~1K0.75×
43New Mexico~2K0.72×
44Utah~4K0.71×
45Arizona~10K0.70×
46New York~30K0.65×
47Nevada~4K0.64×
48Hawaii~2K0.64×
49New Jersey~10K0.63×
50California~50K0.60×
Fig. 06

Affinity by region

Affinity by region — Pimento cheese, United States
0.60×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pimento cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pimento cheese audience
#·InterestCategoryAffinity×
01Catholic University of Eichstätt-IngolstadtBusiness & Career8972.29×
02RiauTravel & Leisure595.99×
03KRAFT Peanut ButterFood & Beverages130.35×
04Pretzel CrispsFood & Beverages111.03×
05TajineFood & Beverages99.57×
06Cheez WhizFood & Beverages78.17×
07Food IncFood & Beverages58.23×
08Lawry'sFood & Beverages34.41×
09Chicken saladFood & Beverages26.47×
10Duluth Trading CompanyBusiness & Career24.69×
11Moose JawTravel & Leisure24.53×
12OPM (band)Music & Radio22.89×
13Porto's BakeryFood & Beverages17.30×
14The MaskMovies & TV14.94×
15spicy foodFood & Beverages13.41×
16Giant EagleShopping12.06×
17Cheddar cheeseFood & Beverages8.19×
18Food LionShopping7.84×
19EquinoxPolitics & Society7.73×
20Appalachian MountainsTravel & Leisure6.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pimento cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pimento cheese audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.69×
SpiritualityBALANCE1.67×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pimento cheese audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Risk AppetiteTHRILL0.93×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pimento cheese have in United States?

Pimento cheese has an estimated audience of 696,387 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pimento cheese fans?

59.3% of Pimento cheese fans are female, 40.7% are male, with an average age of 39.3 years.

03

Which brands do Pimento cheese fans like most?

Pimento cheese fans show strongest brand affinity for Catholic University of Eichstätt-Ingolstadt (8972.29×), Riau (595.99×), and Pretzel Crisps (111.03×) over the country average.

04

Where do Pimento cheese fans live in United States?

Pimento cheese fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pimento cheese fans also like?

Beyond Pimento cheese itself, the audience over-indexes on Riau (595.99×), Pretzel Crisps (111.03×), Duluth Trading Company (24.69×), and spicy food (13.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pimento cheese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pimento cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →