Pimento cheese Audience in United States

Pimento cheese logo

Pimento cheese has an estimated audience of 696,387 people in United States. 59.3% are female, 40.7% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Catholic University of Eichstätt-Ingolstadt, Riau, Pretzel Crisps, Duluth Trading Company, spicy food.

The average Pimento cheese fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Catholic University of Eichstätt-Ingolstadt, Riau, Pretzel Crisps, with strongest over-indexing on Catholic University of Eichstätt-Ingolstadt (8972.29× the country average). Demographically, the Pimento cheese audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Pimento cheese fans

Demographic split for Pimento cheese audience in United States
MetricValue
Female59.3%
Male40.7%
Average age39.3
Estimated audience size696,387

Audience persona

The typical Pimento cheese fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Catholic University of Eichstätt-Ingolstadt.

Top regions in United States

Top regions ranked by reach for Pimento cheese in United States
RegionReachAffinity
Texas65,2331.09×
California50,6000.66×
Florida45,0870.96×
North Carolina40,8161.95×
Georgia36,1081.68×
New York26,5340.68×
Tennessee25,0851.8×
Virginia23,6741.4×
Ohio22,5721.05×
South Carolina22,2492.12×
Pennsylvania21,9040.93×
Illinois19,7440.85×
Michigan16,2070.89×
Alabama14,9211.53×
Kentucky13,5411.55×
Missouri13,3171.19×
Indiana12,7261×
New Jersey12,1110.68×
Colorado11,5361.05×
Washington11,4400.82×
Maryland11,4150.95×
Louisiana11,3531.26×
Massachusetts10,8010.79×
Arizona10,5240.74×
Oklahoma10,0741.3×
Minnesota8,3330.84×
Wisconsin8,1490.78×
Oregon7,5690.95×
Arkansas7,4741.3×
Mississippi6,8441.19×
Kansas5,6071.02×
Connecticut5,4120.77×
Iowa4,9640.87×
Utah4,5550.73×
Nevada4,4780.66×
West Virginia3,7061.14×
Nebraska2,8440.81×
Idaho2,5660.73×
New Mexico2,3520.67×
Washington, District of Columbia2,2011.05×
New Hampshire2,1400.78×
Maine2,0980.84×
Montana2,0411.06×
Hawaii1,8280.61×
Rhode Island1,7410.79×
Delaware1,6340.85×
North Dakota1,1170.78×
Vermont1,0190.83×
South Dakota1,0170.63×
Alaska8740.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pimento cheese audience
BrandAffinityCategory
Catholic University of Eichstätt-Ingolstadt8972.29×Business & Career
Riau595.99×Travel & Leisure
Pretzel Crisps111.03×Food & Beverages
Duluth Trading Company24.69×Business & Career
spicy food13.41×Food & Beverages
Yahoo!ショッピング6.23×
Food Inc58.23×Food & Beverages
Tajine99.57×Food & Beverages
Chicken salad26.47×Food & Beverages
Food Lion7.84×Shopping
OPM (band)22.89×Music & Radio
KRAFT Peanut Butter130.35×Food & Beverages
Moose Jaw24.53×Travel & Leisure
Cheez Whiz78.17×Food & Beverages
Equinox7.73×Politics & Society
The Mask14.94×Movies & TV
Cheddar cheese8.19×Food & Beverages
Giant Eagle12.06×Shopping
Lawry's34.41×Food & Beverages
Appalachian Mountains6.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pimento cheese audience
TraitClusterScore
IndulgenceJOY1.72
Price SensitivityPREMIUM1.3
Convenience OrientationPREMIUM1.26
Healthy LifestyleBALANCE1.25
SpiritualityBALANCE1.25
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Pimento cheese
CountryShare
United States60.6%
Japan4.4%
Brazil3.5%

See Pimento cheese audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pimento cheese have in United States?

Pimento cheese has an estimated audience of 696,387 people in United States, concentrated in Texas and California.

What is the gender split and age of Pimento cheese fans?

59.3% of Pimento cheese fans are female, 40.7% are male, with an average age of 39.3 years.

Which brands do Pimento cheese fans like most?

Pimento cheese fans show strongest brand affinity for Catholic University of Eichstätt-Ingolstadt (8972.29×), Riau (595.99×), and Pretzel Crisps (111.03×) over the country average.

Where do Pimento cheese fans live in United States?

Pimento cheese fans in United States are most concentrated in Texas (reach 65,233), California (reach 50,600), and Florida (reach 45,087). These three regions account for the largest share of the active audience.

What other brands do Pimento cheese fans also like?

Beyond Pimento cheese itself, the audience over-indexes on Riau (595.99×), Pretzel Crisps (111.03×), Duluth Trading Company (24.69×), and spicy food (13.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pimento cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.