Chicken salad Audience in United States

Chicken salad logo

Chicken salad has an estimated audience of 1,629,765 people in United States. 76.0% are female, 24.0% are male, average age 44.5. Top regions: Texas, California, Florida. Top brand affinities: Hyundai Sonata, Cumberland Farms, Subway, Texas Roadhouse, Chipotle Mexican Grill.

The average Chicken salad fan in United States is 44.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hyundai Sonata, Cumberland Farms, Subway, with strongest over-indexing on Hyundai Sonata (94.6× the country average). Demographically, the Chicken salad audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chicken salad fans

Demographic split for Chicken salad audience in United States
MetricValue
Female76.0%
Male24.0%
Average age44.5
Estimated audience size1,629,765

Audience persona

The typical Chicken salad fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Hyundai Sonata.

Top regions in United States

Top regions ranked by reach for Chicken salad in United States
RegionReachAffinity
Texas178,1491.27×
California150,0740.84×
Florida103,9710.94×
New York67,7510.74×
North Carolina65,3051.33×
Georgia64,5261.29×
Ohio56,9411.13×
Illinois54,0501×
Pennsylvania50,5720.92×
Michigan46,2121.08×
Tennessee44,1761.35×
Virginia42,9291.08×
Indiana38,4061.29×
Alabama33,2611.46×
Missouri33,0041.26×
South Carolina31,1831.27×
Arizona28,9000.87×
New Jersey28,5580.69×
Louisiana28,3761.35×
Washington28,1890.86×
Kentucky26,9851.32×
Colorado26,9721.05×
Maryland24,9920.89×
Wisconsin24,6361×
Minnesota24,0801.03×
Massachusetts23,9060.74×
Oklahoma23,2091.28×
Mississippi20,2121.51×
Arkansas19,5321.45×
Oregon17,2640.92×
Iowa13,8621.03×
Kansas13,3031.04×
Connecticut12,0750.74×
Utah11,7670.81×
Nevada11,2890.72×
New Mexico9,1641.12×
West Virginia7,9721.05×
Nebraska7,5350.92×
Idaho7,3080.89×
New Hampshire4,9210.77×
Maine4,5550.78×
Montana4,2100.93×
Hawaii4,0290.58×
Washington, District of Columbia3,9210.8×
Rhode Island3,6720.71×
Delaware3,6430.81×
Alaska3,0870.89×
South Dakota3,0670.81×
North Dakota2,6270.78×
Vermont2,1080.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicken salad audience
BrandAffinityCategory
Hyundai Sonata94.6×Cars & Mobility
Cumberland Farms14.85×Shopping
Subway2.78×Food & Beverages
Texas Roadhouse2.43×Food & Beverages
Chipotle Mexican Grill3.04×Food & Beverages
Good Eats26.14×Movies & TV
Salad3.68×Food & Beverages
Panda Express2.62×Food & Beverages
Zaxby's5.3×Food & Beverages
Panera Bread2.73×Food & Beverages
Los Hermanos30.06×Music & Radio
Chick-fil-A2.04×Food & Beverages
Buffalo Wild Wings2.66×Food & Beverages
Taco Bell2.11×Food & Beverages
Tuna salad23.74×Food & Beverages
Marshalls2.11×Fashion & Accessoires
Eating1.69×Food & Beverages
Unique Eats54.97×Movies & TV
Nothing Bundt Cakes3.35×Food & Beverages
Little Caesars2.39×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicken salad audience
TraitClusterScore
IndulgenceJOY1.53
Community OrientationOPEN1.5
Healthy LifestyleBALANCE1.49
Urban LifestyleOPEN1.39
Price SensitivityPREMIUM1.32
CreativityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Chicken salad
CountryShare
United States41.4%
India6.0%
Mexico4.8%

See Chicken salad audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chicken salad have in United States?

Chicken salad has an estimated audience of 1,629,765 people in United States, concentrated in Texas and California.

What is the gender split and age of Chicken salad fans?

76.0% of Chicken salad fans are female, 24.0% are male, with an average age of 44.5 years.

Which brands do Chicken salad fans like most?

Chicken salad fans show strongest brand affinity for Hyundai Sonata (94.6×), Cumberland Farms (14.85×), and Subway (2.78×) over the country average.

Where do Chicken salad fans live in United States?

Chicken salad fans in United States are most concentrated in Texas (reach 178,149), California (reach 150,074), and Florida (reach 103,971). These three regions account for the largest share of the active audience.

What other brands do Chicken salad fans also like?

Beyond Chicken salad itself, the audience over-indexes on Cumberland Farms (14.85×), Subway (2.78×), Texas Roadhouse (2.43×), and Chipotle Mexican Grill (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.