Rascasse Audience Intelligence

Chicken salad Audience in United States

A data profile of the people who buy, follow and care about Chicken salad in United States — modelled from more than twelve digital signal sources. Chicken salad has an estimated audience of 1,629,765 people in United States.

#118among Dish in United States#7004among Topic in United States#996in Food & Beverages

The average Chicken salad fan in United States is 44.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hyundai Sonata, Raising Cane's Chicken Fingers, Cumberland Farms, with strongest over-indexing on Hyundai Sonata (94.6× the country average).

Demographically, the Chicken salad audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicken salad fan in United States is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hyundai Sonata.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicken salad profile in United States.

Audience size
1.6M
in United States
Gender
76.0%♀
24.0% male
Age
44.5
average years
Country rank
#16667
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicken salad fans

76.0% are female, 24.0% are male, average age 44.5.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Chicken salad audience in United States
MetricValue
Female76.0%
Male24.0%
Average age44.5
Estimated audience size1,629,765
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Chicken salad audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4927%
50+30%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Chicken salad audience comes from United States.

Worldwide audience distribution share by country for Chicken salad
CountryShare
United States41.4%
India6.0%
Mexico4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicken salad audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicken salad fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.54×
02Alabama~30K1.48×
03Arkansas~20K1.45×
04Louisiana~30K1.37×
05Tennessee~40K1.33×
06Kentucky~30K1.32×
07North Carolina~60K1.29×
08Oklahoma~20K1.27×
09Georgia~60K1.26×
10South Carolina~30K1.24×
11Indiana~40K1.23×
12Missouri~30K1.23×
13Texas~200K1.21×
14Kansas~10K1.14×
15New Mexico~9K1.11×
16Ohio~60K1.10×
17West Virginia~8K1.09×
18Virginia~40K1.07×
19Iowa~10K1.07×
20Michigan~40K1.03×
21Minnesota~20K1.01×
22Colorado~30K0.99×
23Wisconsin~20K0.98×
24Nebraska~8K0.97×
25Montana~4K0.97×
26Alaska~3K0.96×
27Illinois~50K0.95×
28Idaho~8K0.95×
29Florida~100K0.91×
30Pennsylvania~50K0.91×
31Oregon~20K0.90×
32South Dakota~3K0.90×
33North Dakota~3K0.89×
34Maryland~20K0.88×
35Delaware~4K0.87×
36Arizona~30K0.83×
37Washington~30K0.83×
38Utah~10K0.82×
39Vermont~2K0.82×
40Maine~5K0.81×
41California~100K0.79×
42New Hampshire~5K0.79×
43Rhode Island~4K0.77×
44Washington, District of Columbia~4K0.77×
45Connecticut~10K0.75×
46Nevada~10K0.73×
47Massachusetts~20K0.72×
48New York~60K0.70×
49New Jersey~30K0.65×
50Hawaii~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Chicken salad, United States
0.61×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicken salad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicken salad audience
#·InterestCategoryAffinity×
01Hyundai SonataCars & Mobility94.60×
02Los HermanosMusic & Radio30.06×
03Good EatsMovies & TV26.14×
04Tuna saladFood & Beverages23.74×
05Cumberland FarmsShopping14.85×
06Zaxby'sFood & Beverages5.30×
07Raising Cane's Chicken FingersFood & Beverages4.63×
08SaladFood & Beverages3.68×
09Chipotle Mexican GrillFood & Beverages3.04×
10SubwayFood & Beverages2.78×
11Panera BreadFood & Beverages2.73×
12Buffalo Wild WingsFood & Beverages2.66×
13Panda ExpressFood & Beverages2.62×
14Popeyes Louisiana KitchenFood & Beverages2.48×
15Texas RoadhouseFood & Beverages2.43×
16Taco BellFood & Beverages2.11×
17MarshallsFashion & Accessoires2.11×
18Chick-fil-AFood & Beverages2.04×
19Wendy'sFood & Beverages2.02×
20EatingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicken salad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicken salad audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
Community OrientationOPEN1.35×
Family OrientationCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicken salad audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Early Adopter MentalityPOWER0.90×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicken salad have in United States?

Chicken salad has an estimated audience of 1,629,765 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chicken salad fans?

76.0% of Chicken salad fans are female, 24.0% are male, with an average age of 44.5 years.

03

Which brands do Chicken salad fans like most?

Chicken salad fans show strongest brand affinity for Hyundai Sonata (94.6×), Raising Cane's Chicken Fingers (4.63×), and Cumberland Farms (14.85×) over the country average.

04

Where do Chicken salad fans live in United States?

Chicken salad fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chicken salad fans also like?

Beyond Chicken salad itself, the audience over-indexes on Raising Cane's Chicken Fingers (4.63×), Cumberland Farms (14.85×), Subway (2.78×), and Texas Roadhouse (2.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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