Tuna salad Audience in United States
Tuna salad has an estimated audience of 442,743 people in United States. 64.6% are female, 35.4% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Subway, Tuna, In-N-Out Burger, BBVA, Vons.
The average Tuna salad fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Subway, Tuna, In-N-Out Burger, with strongest over-indexing on Subway (9.09× the country average). Demographically, the Tuna salad audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Tuna salad fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 43.3 |
| Estimated audience size | 442,743 |
Audience persona
The typical Tuna salad fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Subway.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,758 | 1.06× |
| Texas | 39,202 | 1.03× |
| Florida | 30,558 | 1.02× |
| New York | 26,294 | 1.06× |
| Illinois | 18,126 | 1.23× |
| Pennsylvania | 16,605 | 1.11× |
| Ohio | 15,415 | 1.13× |
| Georgia | 14,860 | 1.09× |
| North Carolina | 14,337 | 1.08× |
| Michigan | 14,067 | 1.22× |
| Virginia | 10,945 | 1.01× |
| New Jersey | 10,372 | 0.92× |
| Arizona | 9,517 | 1.05× |
| Indiana | 9,443 | 1.17× |
| Tennessee | 9,265 | 1.04× |
| Wisconsin | 9,197 | 1.38× |
| Missouri | 8,680 | 1.22× |
| Washington | 8,657 | 0.97× |
| Minnesota | 8,086 | 1.27× |
| Maryland | 7,798 | 1.02× |
| South Carolina | 7,436 | 1.12× |
| Massachusetts | 7,398 | 0.85× |
| Colorado | 6,898 | 0.99× |
| Alabama | 6,524 | 1.05× |
| Oklahoma | 6,107 | 1.24× |
| Kentucky | 5,747 | 1.04× |
| Louisiana | 5,460 | 0.96× |
| Oregon | 4,953 | 0.98× |
| Connecticut | 4,452 | 1× |
| Kansas | 4,294 | 1.23× |
| Arkansas | 4,107 | 1.13× |
| Mississippi | 4,092 | 1.12× |
| Nevada | 4,015 | 0.94× |
| Iowa | 3,772 | 1.03× |
| Utah | 2,743 | 0.69× |
| New Mexico | 2,526 | 1.14× |
| Nebraska | 1,999 | 0.9× |
| West Virginia | 1,894 | 0.92× |
| Idaho | 1,728 | 0.78× |
| Hawaii | 1,549 | 0.81× |
| Washington, District of Columbia | 1,387 | 1.04× |
| New Hampshire | 1,237 | 0.71× |
| Maine | 1,143 | 0.72× |
| Delaware | 1,107 | 0.91× |
| Montana | 1,100 | 0.9× |
| Rhode Island | 1,061 | 0.75× |
| Alaska | 882 | 0.93× |
| South Dakota | 848 | 0.83× |
| North Dakota | 671 | 0.74× |
| Vermont | 619 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subway | 9.09× | Food & Beverages |
| Tuna | 20.65× | Food & Beverages |
| In-N-Out Burger | 5.52× | Food & Beverages |
| BBVA | 35× | Business & Career |
| Vons | 11.41× | Shopping |
| Kroger | 4.03× | Food & Beverages |
| Badland (video game) | 75.61× | Games |
| Legends (comics) | 14.77× | Literature |
| Annie Mac | 65.57× | Music & Radio |
| Burger King | 3.14× | Food & Beverages |
| Eating | 2.55× | Food & Beverages |
| Cornershop | 66.41× | Music & Radio |
| Fast food | 2.52× | Food & Beverages |
| Walgreens | 2.68× | Shopping |
| Dollar General | 2.62× | Shopping |
| Aldi | 2.66× | Shopping |
| Texas Roadhouse | 2.66× | Food & Beverages |
| Target Corporation | 2.34× | Shopping |
| Yellowfin tuna | 18.38× | Pets & Animals |
| Chicken salad | 16.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.84 |
| Indulgence | JOY | 1.71 |
| Family Orientation | CONSERVATISM | 1.65 |
| Convenience Orientation | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.41 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 26.4% |
| United States | 17.7% |
| Japan | 5.1% |
See Tuna salad audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Tuna salad have in United States?
Tuna salad has an estimated audience of 442,743 people in United States, concentrated in California and Texas.
What is the gender split and age of Tuna salad fans?
64.6% of Tuna salad fans are female, 35.4% are male, with an average age of 43.3 years.
Which brands do Tuna salad fans like most?
Tuna salad fans show strongest brand affinity for Subway (9.09×), Tuna (20.65×), and In-N-Out Burger (5.52×) over the country average.
Where do Tuna salad fans live in United States?
Tuna salad fans in United States are most concentrated in California (reach 51,758), Texas (reach 39,202), and Florida (reach 30,558). These three regions account for the largest share of the active audience.
What other brands do Tuna salad fans also like?
Beyond Tuna salad itself, the audience over-indexes on Tuna (20.65×), In-N-Out Burger (5.52×), BBVA (35×), and Vons (11.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tuna salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.