Rascasse Audience Intelligence

Tuna salad Audience in United States

A data profile of the people who buy, follow and care about Tuna salad in United States — modelled from more than twelve digital signal sources. Tuna salad has an estimated audience of 442,743 people in United States.

#297among Dish in United States#11886among Topic in United States#2081in Food & Beverages

The average Tuna salad fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subway, Tuna, In-N-Out Burger, with strongest over-indexing on Subway (9.09× the country average).

Demographically, the Tuna salad audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tuna salad fan in United States is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Subway.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tuna salad profile in United States.

Audience size
443K
in United States
Gender
64.6%♀
35.4% male
Age
43.3
average years
Country rank
#39277
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tuna salad fans

64.6% are female, 35.4% are male, average age 43.3.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Tuna salad audience in United States
MetricValue
Female64.6%
Male35.4%
Average age43.3
Estimated audience size442,743
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Tuna salad audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Tuna salad audience comes from United States.

Worldwide audience distribution share by country for Tuna salad
CountryShare
Mexico26.2%
United States17.6%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tuna salad audience in United States is strongest.

Fig. 05

Top regions by affinity

Tuna salad fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~9K1.37×
02Minnesota~8K1.27×
03Missouri~9K1.22×
04Kansas~4K1.22×
05Oklahoma~6K1.21×
06Michigan~10K1.16×
07Arkansas~4K1.16×
08Illinois~20K1.15×
09Indiana~9K1.15×
10Mississippi~4K1.13×
11New Mexico~2K1.12×
12Ohio~20K1.11×
13South Carolina~7K1.09×
14Iowa~4K1.09×
15Georgia~10K1.08×
16Alabama~7K1.07×
17Kentucky~6K1.06×
18Pennsylvania~20K1.05×
19North Carolina~10K1.04×
20Washington, District of Columbia~1K1.04×
21Arizona~9K1.03×
22California~50K1.02×
23Tennessee~9K1.02×
24Texas~40K1.01×
25Connecticut~4K1.01×
26Oregon~5K1.00×
27Maryland~8K0.99×
28West Virginia~2K0.99×
29Alaska<1K0.99×
30New York~20K0.98×
31Virginia~10K0.98×
32Nebraska~2K0.98×
33Florida~30K0.97×
34Washington~9K0.97×
35Colorado~7K0.97×
36Louisiana~5K0.94×
37Montana~1K0.93×
38Delaware~1K0.93×
39South Dakota<1K0.92×
40Nevada~4K0.91×
41Vermont<1K0.91×
42North Dakota<1K0.90×
43New Jersey~10K0.89×
44Massachusetts~7K0.83×
45Idaho~2K0.82×
46Hawaii~2K0.82×
47Rhode Island~1K0.82×
48Maine~1K0.78×
49New Hampshire~1K0.77×
50Utah~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Tuna salad, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tuna salad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tuna salad audience
#·InterestCategoryAffinity×
01Badland (video game)Games75.61×
02CornershopMusic & Radio66.41×
03Annie MacMusic & Radio65.57×
04BBVABusiness & Career35.00×
05TunaFood & Beverages20.65×
06Yellowfin tunaPets & Animals18.38×
07Legends (comics)Literature14.77×
08VonsShopping11.41×
09SubwayFood & Beverages9.09×
10In-N-Out BurgerFood & Beverages5.52×
11KrogerFood & Beverages4.03×
12Burger KingFood & Beverages3.14×
13Domino's PizzaFood & Beverages3.09×
14WalgreensShopping2.68×
15AldiShopping2.66×
16Texas RoadhouseFood & Beverages2.66×
17Dollar GeneralShopping2.62×
18EatingFood & Beverages2.55×
19Fast foodFood & Beverages2.52×
20Target CorporationShopping2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tuna salad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tuna salad audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.81×
Community OrientationOPEN1.65×
DIY MentalityTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tuna salad audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.05×
SustainabilityBALANCE1.15×
IndividualismJOY1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tuna salad have in United States?

Tuna salad has an estimated audience of 442,743 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tuna salad fans?

64.6% of Tuna salad fans are female, 35.4% are male, with an average age of 43.3 years.

03

Which brands do Tuna salad fans like most?

Tuna salad fans show strongest brand affinity for Subway (9.09×), Tuna (20.65×), and In-N-Out Burger (5.52×) over the country average.

04

Where do Tuna salad fans live in United States?

Tuna salad fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tuna salad fans also like?

Beyond Tuna salad itself, the audience over-indexes on Tuna (20.65×), In-N-Out Burger (5.52×), Legends (comics) (14.77×), and BBVA (35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tuna salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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