BBVA Audience in United States
BBVA has an estimated audience of 800,184 people in United States. 38.7% are female, 61.3% are male, average age 37.5. Top brand affinities: KPMG, AccuWeather, Deloitte, Peter Thiel, Google Maps.
Top brand affinities include KPMG, AccuWeather, Deloitte, with strongest over-indexing on KPMG (57.33× the country average). Demographically, the BBVA audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BBVA fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 37.5 |
| Estimated audience size | 800,184 |
Audience persona
The typical BBVA fan in United States is more male, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for KPMG.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KPMG | 57.33× | Business & Career |
| AccuWeather | 11.89× | Home & Garden |
| Deloitte | 33.68× | Business & Career |
| Peter Thiel | 18.54× | Business & Career |
| Google Maps | 5.61× | Internet & Social Media |
| Volaris | 18.34× | Travel & Leisure |
| OXXO | 59.73× | Fashion & Accessoires |
| Indeed.com | 5.03× | Business & Career |
| Telcel | 72.58× | Technology & Electronics |
| Enterprise Rent-A-Car | 6.58× | Cars & Mobility |
| Wattpad | 12.08× | Internet & Social Media |
| Eraserhead | 31.45× | Movies & TV |
| MoneyGram | 13.97× | Business & Career |
| E.ON | 62.55× | Home & Garden |
| Khan Academy | 7.13× | Business & Career |
| Kia Sportage | 17.11× | Cars & Mobility |
| David Beckham | 14.74× | Sports |
| Apple Store | 6.27× | Shopping |
| Capital One | 3.05× | Business & Career |
| Osprey | 16.86× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.37 |
| Quality Awareness | PREMIUM | 1.45 |
| Travelling | THRILL | 1.44 |
| Urban Lifestyle | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 50.7% |
| Mexico | 15.6% |
| Argentina | 10.2% |
See BBVA audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.