BBVA Audience in United States
BBVA has an estimated audience of 800,184 people in United States. 38.7% are female, 61.3% are male, average age 37.5. Top brand affinities: Kendra Scott, Kemper Amps, Schweinshaxe, UK garage, Nationality.
Top brand affinities include Kendra Scott, Kemper Amps, Schweinshaxe, with strongest over-indexing on Kendra Scott (7.55× the country average). Demographically, the BBVA audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BBVA fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 37.5 |
| Estimated audience size | 800,184 |
Audience persona
The typical BBVA fan in United States is more male, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 7.55× | Fashion & Accessoires |
| Kemper Amps | 59.73× | Music & Radio |
| Schweinshaxe | 62.55× | Food & Beverages |
| UK garage | 10.2× | Music & Radio |
| Nationality | 3.75× | Politics & Society |
| Go Go's | 20× | Music & Radio |
| Throne of Glass | 11.2× | Literature |
| Historic site | 6.1× | Arts & Culture |
| Product design | 2.78× | Business & Career |
| Stamp collecting | 5.85× | Home & Garden |
| Alaska | 2.05× | Travel & Leisure |
| Home construction | 1.71× | Home & Garden |
| Elsword | 17.11× | Games |
| Vocal harmony | 4.65× | Music & Radio |
| Steampunk | 4.97× | Fashion & Accessoires |
| Israel | 1.74× | Travel & Leisure |
| College of the Holy Cross | 12.53× | Business & Career |
| Home equity | 1.6× | Home & Garden |
| Lahaina, Hawaii | 13.97× | Travel & Leisure |
| Holt Renfrew | 9.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.37 |
| Quality Awareness | PREMIUM | 1.45 |
| Travelling | THRILL | 1.44 |
| Urban Lifestyle | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 50.7% |
| Mexico | 15.6% |
| Argentina | 10.2% |
See BBVA audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.