Rascasse Audience Intelligence

BBVA Target Market in United States

A data profile of the people who buy, follow and care about BBVA in United States — modelled from more than twelve digital signal sources. BBVA has an estimated audience of 796,712 people in United States.

#29among Bank in United States#2840among Brand in United States#1749in Business & Career

The average BBVA fan in United States is 32.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include KPMG, Eraserhead, Deloitte, with strongest over-indexing on KPMG (98.15× the country average).

Demographically, the BBVA audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BBVA fan in United States is more male, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for KPMG.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBVA profile in United States.

Audience size
797K
in United States
Gender
41.5%♀
58.5% male
Age
32.7
average years
Country rank
#27537
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BBVA

41.5% are female, 58.5% are male, average age 32.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for BBVA audience in United States
MetricValue
Female41.5%
Male58.5%
Average age32.7
Estimated audience size796,712
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the BBVA audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3914%
40-4912%
50+14%
Fig. 04

Worldwide distribution

1.1%

of the worldwide BBVA audience comes from United States.

Worldwide audience distribution share by country for BBVA
CountryShare
Spain43.4%
Mexico17.6%
Argentina12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBVA audience in United States is strongest.

Fig. 05

Top regions by affinity

BBVA customers by region in United States
#RegionReachAffinity×
01Texas~200K2.85×
02California~200K2.10×
03Arizona~30K1.98×
04Florida~100K1.94×
05Washington, District of Columbia~4K1.77×
06New York~80K1.73×
07New Mexico~6K1.60×
08Nevada~10K1.58×
09Wyoming~2K1.55×
10Colorado~20K1.40×
11Kansas~8K1.25×
12New Jersey~20K1.24×
13Illinois~30K1.17×
14Georgia~30K1.15×
15Utah~7K1.02×
16Virginia~20K1.00×
17Tennessee~20K0.98×
18Alabama~10K0.98×
19Washington~20K0.97×
20Oklahoma~8K0.94×
21Oregon~8K0.91×
22Connecticut~7K0.91×
23North Carolina~20K0.89×
24Idaho~3K0.89×
25South Carolina~10K0.88×
26Louisiana~9K0.87×
27Nebraska~3K0.86×
28Arkansas~5K0.85×
29Indiana~10K0.84×
30Alaska~1K0.83×
31South Dakota~1K0.82×
32Massachusetts~10K0.81×
33Missouri~10K0.81×
34Mississippi~5K0.81×
35North Dakota~1K0.81×
36Maryland~10K0.79×
37Kentucky~8K0.79×
38Rhode Island~2K0.79×
39Delaware~2K0.79×
40Montana~2K0.77×
41New Hampshire~2K0.74×
42Iowa~5K0.73×
43Pennsylvania~20K0.70×
44West Virginia~3K0.70×
45Hawaii~2K0.69×
46Maine~2K0.69×
47Michigan~10K0.67×
48Wisconsin~8K0.67×
49Minnesota~7K0.65×
50Ohio~10K0.62×
Fig. 06

Affinity by region

Affinity by region — BBVA, United States
0.62×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBVA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBVA audience
#·InterestCategoryAffinity×
01Santander GroupBusiness & Career155.10×
02KPMGBusiness & Career98.15×
03EraserheadMovies & TV80.27×
04TelcelTechnology & Electronics64.14×
05E.ONHome & Garden64.01×
06OXXOFashion & Accessoires43.79×
07DeloitteBusiness & Career41.95×
08Tuna saladFood & Beverages35.00×
09Jeremy IronsMovies & TV20.00×
10Gangs of New YorkMovies & TV20.00×
11Descendants (2015 film)Movies & TV19.31×
12Peter ThielBusiness & Career18.39×
13Vera FarmigaMovies & TV17.16×
14Eva GreenMovies & TV15.77×
15VolarisTravel & Leisure14.40×
16Khan AcademyBusiness & Career7.95×
17Mortgage loansBusiness & Career3.89×
18FedExBusiness & Career3.77×
19Bank of AmericaBusiness & Career3.13×
20AirbnbTravel & Leisure2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBVA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBVA audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.18×
Quality AwarenessPREMIUM2.10×
Family OrientationCONSERVATISM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBVA audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BBVA's target market in United States?

BBVA's target market in United States covers an estimated 796,712 people, concentrated in Texas and California.

02

What is the gender split and age of BBVA customers?

41.5% of the BBVA audience are female, 58.5% are male, with an average age of 32.7 years.

03

Which brands do BBVA fans like most?

BBVA fans show strongest brand affinity for KPMG (98.15×), Eraserhead (80.27×), and Deloitte (41.95×) over the country average.

04

Where do BBVA fans live in United States?

BBVA fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BBVA fans also like?

Beyond BBVA itself, the audience over-indexes on Eraserhead (80.27×), Deloitte (41.95×), Peter Thiel (18.39×), and Santander Group (155.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See BBVA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BBVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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