Rascasse Audience Intelligence

Telcel Target Market in United States

A data profile of the people who buy, follow and care about Telcel in United States — modelled from more than twelve digital signal sources. Telcel has an estimated audience of 292,779 people in United States.

#26among Mobile phone operator in United States#5066among Brand in United States#1240in Technology & Electronics

The average Telcel fan in United States is 34.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include OXXO, Telmex, Volaris, with strongest over-indexing on OXXO (142.5× the country average).

Demographically, the Telcel audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Telcel fan in United States is more male, around 34.3 years old, with strong Tradition tendencies and a notable affinity for OXXO.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telcel profile in United States.

Audience size
293K
in United States
Gender
35.7%♀
64.3% male
Age
34.3
average years
Country rank
#48967
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Telcel

35.7% are female, 64.3% are male, average age 34.3.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Telcel audience in United States
MetricValue
Female35.7%
Male64.3%
Average age34.3
Estimated audience size292,779
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Telcel audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Telcel audience comes from United States.

Worldwide audience distribution share by country for Telcel
CountryShare
Mexico90.4%
United States3.8%
Spain1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telcel audience in United States is strongest.

Fig. 05

Top regions by affinity

Telcel customers by region in United States
#RegionReachAffinity×
01Arizona~20K4.27×
02Texas~90K4.00×
03California~90K2.97×
04New Mexico~4K2.83×
05Nevada~5K2.00×
06Colorado~7K1.56×
07Illinois~10K1.40×
08Oregon~4K1.21×
09Utah~3K1.18×
10Washington~6K1.16×
11Nebraska~1K1.07×
12Washington, District of Columbia<1K1.07×
13Kansas~2K1.06×
14Wyoming<1K1.05×
15Idaho~1K1.03×
16Georgia~8K1.01×
17Oklahoma~3K1.00×
18Arkansas~2K0.98×
19Michigan~6K0.89×
20Tennessee~5K0.89×
21North Dakota<1K0.89×
22North Carolina~7K0.88×
23Iowa~2K0.88×
24Alabama~3K0.87×
25South Dakota<1K0.86×
26Alaska<1K0.86×
27Florida~20K0.84×
28Louisiana~3K0.80×
29Montana<1K0.79×
30Indiana~4K0.78×
31South Carolina~3K0.77×
32Wisconsin~3K0.76×
33Kentucky~3K0.76×
34Delaware<1K0.76×
35Minnesota~3K0.75×
36Mississippi~2K0.74×
37West Virginia<1K0.74×
38Rhode Island<1K0.73×
39Maine<1K0.71×
40Hawaii<1K0.70×
41New Hampshire<1K0.70×
42New York~10K0.67×
43Virginia~4K0.67×
44New Jersey~5K0.66×
45Missouri~3K0.66×
46Connecticut~2K0.59×
47Ohio~4K0.53×
48Maryland~2K0.51×
49Massachusetts~3K0.47×
50Pennsylvania~4K0.43×
Fig. 06

Affinity by region

Affinity by region — Telcel, United States
0.43×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telcel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telcel audience
#·InterestCategoryAffinity×
01TelmexTechnology & Electronics179.16×
02OXXOFashion & Accessoires142.50×
03Bodega AurreráFood & Beverages67.05×
04BBVABusiness & Career64.14×
05LycamobileTechnology & Electronics60.80×
06Fiesta MartShopping45.37×
07Monterrey Institute of Technology and Higher EducationBusiness & Career41.30×
08VolarisTravel & Leisure29.34×
09North Carolina Tar Heels footballSports20.00×
10PueblaTravel & Leisure19.81×
11PetróleoCars & Mobility17.11×
12State of MexicoTravel & Leisure16.97×
13SonoraTravel & Leisure15.05×
14MonterreyTravel & Leisure13.64×
15Liga MXSports11.27×
16Mexico CityTravel & Leisure10.94×
17Bad BunnyMusic & Radio8.13×
18Instant messagingInternet & Social Media7.98×
19FIFA World CupSports4.15×
20FIFA World Cup 2026Sports2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telcel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telcel audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.60×
SpiritualityBALANCE2.29×
MindfulnessBALANCE1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telcel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.82×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Telcel's target market in United States?

Telcel's target market in United States covers an estimated 292,779 people, concentrated in Texas and California.

02

What is the gender split and age of Telcel customers?

35.7% of the Telcel audience are female, 64.3% are male, with an average age of 34.3 years.

03

Which brands do Telcel fans like most?

Telcel fans show strongest brand affinity for OXXO (142.5×), Telmex (179.16×), and Volaris (29.34×) over the country average.

04

Where do Telcel fans live in United States?

Telcel fans in United States are most concentrated in Texas (reach ~90K), California (reach ~90K), and Arizona (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Telcel fans also like?

Beyond Telcel itself, the audience over-indexes on Telmex (179.16×), Volaris (29.34×), Instant messaging (7.98×), and BBVA (64.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Telcel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Telcel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →