Telcel Audience in United States

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Telcel has an estimated audience of 273,480 people in United States. 35.7% are female, 64.3% are male, average age 34.3. Top regions: Texas, California, Arizona. Top brand affinities: OXXO, Telmex, Volaris, Instant messaging, BBVA.

The average Telcel fan in United States is 34.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include OXXO, Telmex, Volaris, with strongest over-indexing on OXXO (142.5× the country average). Demographically, the Telcel audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Telcel fans

Demographic split for Telcel audience in United States
MetricValue
Female35.7%
Male64.3%
Average age34.3
Estimated audience size273,480

Audience persona

The typical Telcel fan in United States is more male, around 34.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for OXXO.

Top regions in United States

Top regions ranked by reach for Telcel in United States
RegionReachAffinity
Texas98,9084.21×
California93,0093.09×
Arizona25,2204.52×
Florida16,2990.88×
Illinois12,2981.35×
New York10,2260.67×
Georgia8,6301.02×
North Carolina7,5950.92×
Colorado6,8941.6×
Michigan6,6310.93×
Washington6,5351.19×
Nevada5,1571.95×
Tennessee4,8970.89×
Virginia4,7730.72×
New Jersey4,1900.6×
Ohio3,9900.47×
Oregon3,9661.27×
Indiana3,8310.77×
New Mexico3,6242.64×
Pennsylvania3,4280.37×
Alabama3,3320.87×
Oklahoma3,0311×
South Carolina2,9910.73×
Wisconsin2,9850.73×
Utah2,9821.22×
Minnesota2,9390.75×
Missouri2,6620.6×
Louisiana2,4770.7×
Kansas2,3001.07×
Kentucky2,2840.67×
Arkansas2,2360.99×
Massachusetts2,1420.4×
Iowa1,9330.86×
Maryland1,8010.38×
Nebraska1,5411.12×
Idaho1,5001.09×
Connecticut1,3600.5×
Mississippi1,1760.52×
Washington, District of Columbia9931.21×
Hawaii4930.42×
South Dakota4440.7×
Wyoming4010.99×
Delaware3980.53×
North Dakota3880.69×
Montana3300.44×
Alaska3260.56×
New Hampshire2960.27×
Rhode Island2600.3×
Maine2600.27×
West Virginia1900.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Telcel audience
BrandAffinityCategory
OXXO142.5×Fashion & Accessoires
Telmex179.16×Technology & Electronics
Volaris29.34×Travel & Leisure
Instant messaging7.98×Internet & Social Media
BBVA64.14×Business & Career
Lycamobile60.8×Technology & Electronics
Petróleo17.11×Cars & Mobility
North Carolina Tar Heels football20×Sports
Puebla19.81×Travel & Leisure
Monterrey Institute of Technology and Higher Education41.3×Business & Career
Bodega Aurrerá67.05×Food & Beverages
Fiesta Mart45.37×Shopping
Bad Bunny8.13×Music & Radio
Mexico City10.94×Travel & Leisure
Liga MX11.27×Sports
Monterrey13.64×Travel & Leisure
Sonora15.05×Travel & Leisure
State of Mexico16.97×Travel & Leisure
Argentina6.8×Travel & Leisure
Universidad del Valle de México47.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Telcel audience
TraitClusterScore
Urban LifestyleOPEN1.32
Need for SecurityCONSERVATISM1.29
TravellingTHRILL1.24
Social Media UsageJOY1.17
Quality AwarenessPREMIUM1.12
SpiritualityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Telcel
CountryShare
Mexico90.7%
United States3.5%
Spain1.0%

See Telcel audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Telcel have in United States?

Telcel has an estimated audience of 273,480 people in United States, concentrated in Texas and California.

What is the gender split and age of Telcel fans?

35.7% of Telcel fans are female, 64.3% are male, with an average age of 34.3 years.

Which brands do Telcel fans like most?

Telcel fans show strongest brand affinity for OXXO (142.5×), Telmex (179.16×), and Volaris (29.34×) over the country average.

Where do Telcel fans live in United States?

Telcel fans in United States are most concentrated in Texas (reach 98,908), California (reach 93,009), and Arizona (reach 25,220). These three regions account for the largest share of the active audience.

What other brands do Telcel fans also like?

Beyond Telcel itself, the audience over-indexes on Telmex (179.16×), Volaris (29.34×), Instant messaging (7.98×), and BBVA (64.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Telcel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.