Rascasse Audience Intelligence

Monterrey Institute of Technology and Higher Education Audience in United States

A data profile of the people who buy, follow and care about Monterrey Institute of Technology and Higher Education in United States — modelled from more than twelve digital signal sources. Monterrey Institute of Technology and Higher Education has an estimated audience of 1,142,403 people in United States.

#120among University in United States#1883among POI in United States#1441in Business & Career

The average Monterrey Institute of Technology and Higher Education fan in United States is 33.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volaris, 7-Eleven, Web server, with strongest over-indexing on Volaris (35.02× the country average).

Demographically, the Monterrey Institute of Technology and Higher Education audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monterrey Institute of Technology and Higher Education fan in United States is balanced, around 33.5 years old, with strong Social Media Usage tendencies and a notable affinity for Volaris.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monterrey Institute of Technology and Higher Education profile in United States.

Audience size
1.1M
in United States
Gender
46.1%♀
53.9% male
Age
33.5
average years
Country rank
#21609
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monterrey Institute of Technology and Higher Education fans

46.1% are female, 53.9% are male, average age 33.5.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Monterrey Institute of Technology and Higher Education audience in United States
MetricValue
Female46.1%
Male53.9%
Average age33.5
Estimated audience size1,142,403
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Monterrey Institute of Technology and Higher Education audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Monterrey Institute of Technology and Higher Education audience comes from United States.

Worldwide audience distribution share by country for Monterrey Institute of Technology and Higher Education
CountryShare
Mexico29.8%
United States13.6%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monterrey Institute of Technology and Higher Education audience in United States is strongest.

Fig. 05

Top regions by affinity

Monterrey Institute of Technology and Higher Education fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.46×
02Vermont~3K1.28×
03North Dakota~3K1.25×
04Delaware~4K1.11×
05Rhode Island~4K1.10×
06Washington, District of Columbia~4K1.09×
07Idaho~6K1.08×
08New Mexico~6K1.08×
09West Virginia~6K1.08×
10New Hampshire~5K1.08×
11Maine~4K1.08×
12Nebraska~6K1.07×
13California~100K1.06×
14Hawaii~5K1.06×
15Alaska~3K1.06×
16Arkansas~10K1.03×
17Mississippi~10K1.02×
18Kansas~9K1.02×
19South Dakota~3K1.01×
20Oklahoma~10K1.00×
21Nevada~10K1.00×
22Iowa~9K1.00×
23Montana~3K1.00×
24North Carolina~30K0.98×
25Arizona~20K0.98×
26Louisiana~10K0.98×
27Kentucky~10K0.98×
28Connecticut~10K0.98×
29Utah~10K0.98×
30Alabama~20K0.97×
31Oregon~10K0.97×
32South Carolina~20K0.96×
33Illinois~40K0.95×
34Tennessee~20K0.95×
35Massachusetts~20K0.95×
36Indiana~20K0.95×
37Missouri~20K0.95×
38Wisconsin~20K0.95×
39Minnesota~20K0.95×
40Washington~20K0.94×
41Maryland~20K0.94×
42Colorado~20K0.94×
43Michigan~30K0.92×
44New Jersey~30K0.92×
45Virginia~30K0.92×
46Pennsylvania~30K0.91×
47Georgia~30K0.91×
48Ohio~30K0.91×
49New York~50K0.85×
50Florida~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Monterrey Institute of Technology and Higher Education, United States
0.84×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monterrey Institute of Technology and Higher Education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monterrey Institute of Technology and Higher Education audience
#·InterestCategoryAffinity×
01Santander GroupBusiness & Career128.96×
02OXXOFashion & Accessoires45.88×
03TelcelTechnology & Electronics41.30×
04VolarisTravel & Leisure35.02×
05AeroméxicoTravel & Leisure19.81×
06Pollo TropicalFood & Beverages16.58×
07Los Angeles FCSports14.97×
08Pollo CamperoFood & Beverages13.41×
09Inter MilanSports11.85×
10Web serverTechnology & Electronics11.54×
117-ElevenShopping10.57×
12Juventus F.C.Sports10.08×
13Paris Saint-GermainSports9.16×
14Laminate flooringHome & Garden8.59×
15Manchester United F.C.Sports5.97×
16WhatsAppInternet & Social Media5.65×
17IsraelTravel & Leisure5.51×
18FC BarcelonaSports5.17×
19Real Madrid C.F.Sports4.20×
20United States Postal ServiceBusiness & Career3.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monterrey Institute of Technology and Higher Education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monterrey Institute of Technology and Higher Education audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.86×
Early Adopter MentalityPOWER1.57×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monterrey Institute of Technology and Higher Education audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.41×
IndividualismJOY0.59×
Community OrientationOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monterrey Institute of Technology and Higher Education have in United States?

Monterrey Institute of Technology and Higher Education has an estimated audience of 1,142,403 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Monterrey Institute of Technology and Higher Education fans?

46.1% of Monterrey Institute of Technology and Higher Education fans are female, 53.9% are male, with an average age of 33.5 years.

03

Which brands do Monterrey Institute of Technology and Higher Education fans like most?

Monterrey Institute of Technology and Higher Education fans show strongest brand affinity for Volaris (35.02×), 7-Eleven (10.57×), and Web server (11.54×) over the country average.

04

Where do Monterrey Institute of Technology and Higher Education fans live in United States?

Monterrey Institute of Technology and Higher Education fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Monterrey Institute of Technology and Higher Education fans also like?

Beyond Monterrey Institute of Technology and Higher Education itself, the audience over-indexes on 7-Eleven (10.57×), Web server (11.54×), Santander Group (128.96×), and OXXO (45.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monterrey Institute of Technology and Higher Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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