Monterrey Institute of Technology and Higher Education Audience in United States

Monterrey Institute of Technology and Higher Education logo

Monterrey Institute of Technology and Higher Education has an estimated audience of 1,142,403 people in United States. 46.1% are female, 53.9% are male, average age 33.5. Top regions: Texas, California, New York. Top brand affinities: Volaris, Circle K, Google Maps, Inter Milan, Enterprise Rent-A-Car.

The average Monterrey Institute of Technology and Higher Education fan in United States is 33.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Volaris, Circle K, Google Maps, with strongest over-indexing on Volaris (49.97× the country average). Demographically, the Monterrey Institute of Technology and Higher Education audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Monterrey Institute of Technology and Higher Education fans

Demographic split for Monterrey Institute of Technology and Higher Education audience in United States
MetricValue
Female46.1%
Male53.9%
Average age33.5
Estimated audience size1,142,403

Audience persona

The typical Monterrey Institute of Technology and Higher Education fan in United States is balanced, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for Monterrey Institute of Technology and Higher Education in United States
RegionReachAffinity
Texas135,1871.38×
California120,7980.96×
New York32,0860.5×
Florida30,7230.4×
Illinois28,0460.74×
Arizona21,6240.93×
North Carolina16,4440.48×
Massachusetts15,9950.71×
Georgia15,6840.45×
Washington13,4600.59×
New Jersey12,5400.43×
Virginia12,0600.43×
Pennsylvania11,3630.3×
Indiana10,8830.52×
Mississippi10,7011.14×
Michigan10,0330.34×
Louisiana9,5150.65×
Arkansas9,5071.01×
Oklahoma9,2970.73×
Kentucky9,1500.64×
Tennessee9,1410.4×
Alabama8,8570.55×
West Virginia8,8351.66×
Colorado8,5910.48×
South Carolina8,3770.49×
Ohio8,1890.23×
Kansas8,1600.91×
Idaho8,1581.42×
Wisconsin8,1090.47×
Missouri7,9050.43×
Hawaii7,7931.59×
Iowa7,7470.82×
Nevada7,6570.69×
Oregon7,5590.58×
Maryland7,4280.38×
North Dakota7,3863.15×
New Hampshire7,2791.62×
Wyoming7,1474.22×
Nebraska7,1281.24×
Connecticut7,1170.62×
New Mexico7,0911.24×
Rhode Island7,0291.93×
Maine7,0251.72×
Utah6,9360.68×
Vermont6,9133.45×
Minnesota6,6870.41×
Delaware6,295
Washington, District of Columbia4,5451.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monterrey Institute of Technology and Higher Education audience
BrandAffinityCategory
Volaris49.97×Travel & Leisure
Circle K18.95×Shopping
Google Maps10.16×Internet & Social Media
Inter Milan31.95×Sports
Enterprise Rent-A-Car13.99×Cars & Mobility
Autism Awareness19.03×Health
Choice Hotels32.88×Travel & Leisure
Crowne Plaza73.55×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Indeed.com7.58×Business & Career
7-Eleven9.62×Shopping
Juventus F.C.21.1×Sports
Manchester United F.C.11.34×Sports
OXXO70.07×Fashion & Accessoires
Arsenal F.C.17.97×Sports
Pollo Campero20.66×Food & Beverages
Microblogging12.67×Technology & Electronics
Real Madrid C.F.6.96×Sports
Singer-songwriter5.51×Music & Radio
Mahjong28.2×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monterrey Institute of Technology and Higher Education audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Social Media UsageJOY1.66
Urban LifestyleOPEN1.46
Luxury OrientationPREMIUM1.46
Early Adopter MentalityPOWER1.28
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Monterrey Institute of Technology and Higher Education
CountryShare
Mexico29.8%
United States13.6%
Brazil8.6%

See Monterrey Institute of Technology and Higher Education audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Monterrey Institute of Technology and Higher Education have in United States?

Monterrey Institute of Technology and Higher Education has an estimated audience of 1,142,403 people in United States, concentrated in Texas and California.

What is the gender split and age of Monterrey Institute of Technology and Higher Education fans?

46.1% of Monterrey Institute of Technology and Higher Education fans are female, 53.9% are male, with an average age of 33.5 years.

Which brands do Monterrey Institute of Technology and Higher Education fans like most?

Monterrey Institute of Technology and Higher Education fans show strongest brand affinity for Volaris (49.97×), Circle K (18.95×), and Google Maps (10.16×) over the country average.

Where do Monterrey Institute of Technology and Higher Education fans live in United States?

Monterrey Institute of Technology and Higher Education fans in United States are most concentrated in Texas (reach 135,187), California (reach 120,798), and New York (reach 32,086). These three regions account for the largest share of the active audience.

What other brands do Monterrey Institute of Technology and Higher Education fans also like?

Beyond Monterrey Institute of Technology and Higher Education itself, the audience over-indexes on Circle K (18.95×), Google Maps (10.16×), Inter Milan (31.95×), and Enterprise Rent-A-Car (13.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monterrey Institute of Technology and Higher Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.