Pollo Tropical Audience in United States

Pollo Tropical logo

Pollo Tropical has an estimated audience of 3,314,650 people in United States. 52.5% are female, 47.5% are male, average age 40.2. Top regions: Florida, Georgia, Texas. Top brand affinities: Pollo Campero, Broadcasting of sports events, Garden of Eatin', Florida Lottery, Continente.

The average Pollo Tropical fan in United States is 40.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Pollo Campero, Broadcasting of sports events, Garden of Eatin', with strongest over-indexing on Pollo Campero (29.73× the country average). Demographically, the Pollo Tropical audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Pollo Tropical fans

Demographic split for Pollo Tropical audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.2
Estimated audience size3,314,650

Audience persona

The typical Pollo Tropical fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Pollo Campero.

Top regions in United States

Top regions ranked by reach for Pollo Tropical in United States
RegionReachAffinity
Florida2,485,98840×
Georgia103,4541.01×
Texas99,2940.35×
California96,1360.26×
New York50,9570.28×
North Carolina41,0950.41×
Virginia30,9650.38×
Tennessee28,4670.43×
South Carolina27,6360.55×
New Jersey26,7900.32×
Pennsylvania22,6800.2×
Illinois21,9030.2×
Ohio20,5770.2×
Massachusetts15,4650.24×
Indiana15,0370.25×
Alabama14,7910.32×
Michigan14,5110.17×
Maryland12,2210.21×
Arizona11,2280.17×
Colorado10,8320.21×
Louisiana10,7600.25×
Nevada10,5600.33×
Kentucky9,5590.23×
Connecticut8,1020.24×
Washington8,0560.12×
Missouri7,4300.14×
Oklahoma7,2410.2×
Wisconsin5,6610.11×
Oregon5,6440.15×
Minnesota5,5590.12×
Mississippi4,8490.18×
Arkansas4,3790.16×
Utah4,2590.14×
Kansas4,0330.15×
Washington, District of Columbia3,5740.36×
Iowa3,3360.12×
West Virginia2,8450.18×
Nebraska2,2150.13×
New Mexico2,0710.12×
New Hampshire1,9900.15×
Rhode Island1,9480.18×
Delaware1,8390.2×
Maine1,7890.15×
Hawaii1,1380.08×
Idaho1,0690.06×
Alaska7260.1×
Vermont6990.12×
North Dakota6910.1×
South Dakota6250.08×
Montana6040.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pollo Tropical audience
BrandAffinityCategory
Pollo Campero29.73×Food & Beverages
Broadcasting of sports events16.1×Movies & TV
Garden of Eatin'146.69×
Florida Lottery11.82×Games
Continente153.04×Shopping
SC Freiburg68.45×Sports
Antonio Brown14.63×Sports
Google News5.49×News
Student athlete18.93×Business & Career
Peruvian Primera División25.79×Sports
Doral, Florida21.5×Travel & Leisure
PackersNews14.46×Sports
Food1.6×Food & Beverages
Winn-Dixie7.98×Shopping
Sambazon55.68×Food & Beverages
Frango Assado67.52×Food & Beverages
Wole Soyinka70.37×Literature
Cuban rumba14.32×Music & Radio
Wawa Inc.3.32×Shopping
Publix3.19×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pollo Tropical audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Urban LifestyleOPEN1.47
IndulgenceJOY1.35
Convenience OrientationPREMIUM1.33
Career OrientationPOWER1.24
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Pollo Tropical
CountryShare
United States96.6%
Colombia0.4%
Brazil0.3%

See Pollo Tropical audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pollo Tropical have in United States?

Pollo Tropical has an estimated audience of 3,314,650 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Pollo Tropical fans?

52.5% of Pollo Tropical fans are female, 47.5% are male, with an average age of 40.2 years.

Which brands do Pollo Tropical fans like most?

Pollo Tropical fans show strongest brand affinity for Pollo Campero (29.73×), Broadcasting of sports events (16.1×), and Garden of Eatin' (146.69×) over the country average.

Where do Pollo Tropical fans live in United States?

Pollo Tropical fans in United States are most concentrated in Florida (reach 2,485,988), Georgia (reach 103,454), and Texas (reach 99,294). These three regions account for the largest share of the active audience.

What other brands do Pollo Tropical fans also like?

Beyond Pollo Tropical itself, the audience over-indexes on Broadcasting of sports events (16.1×), Garden of Eatin' (146.69×), Florida Lottery (11.82×), and Continente (153.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollo Tropical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.