Student athlete Audience in United States

Student athlete logo

Student athlete has an estimated audience of 2,376,591 people in United States. 37.9% are female, 62.1% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, NBC10 Philadelphia, Mathcore, Google Home, Historic site.

The average Student athlete fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, NBC10 Philadelphia, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Student athlete audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Student athlete fans

Demographic split for Student athlete audience in United States
MetricValue
Female37.9%
Male62.1%
Average age35.3
Estimated audience size2,376,591

Audience persona

The typical Student athlete fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Student athlete in United States
RegionReachAffinity
California269,7021.03×
Texas205,6711.01×
Florida150,1090.93×
New York120,4500.91×
Pennsylvania86,6681.08×
North Carolina85,4611.2×
Illinois80,5041.02×
Georgia76,4231.04×
Virginia67,5441.17×
Arizona63,9211.32×
Ohio63,5050.87×
New Jersey62,2531.03×
Michigan60,5840.97×
Massachusetts52,1301.11×
Connecticut45,2611.9×
Maryland41,6031.02×
Indiana40,9540.94×
Tennessee39,3820.83×
Alabama37,2051.12×
South Carolina36,6571.03×
Washington35,4330.74×
Wisconsin32,7510.92×
Missouri30,4390.79×
Louisiana28,8660.94×
Colorado28,5680.76×
Kentucky25,6240.86×
Oregon25,2400.93×
Iowa22,5981.15×
Mississippi22,4761.15×
Minnesota22,2390.65×
Utah21,8521.03×
Oklahoma20,0700.76×
Nevada18,1440.79×
Kansas18,0910.97×
Arkansas14,9760.76×
Hawaii12,2761.2×
Nebraska10,3970.87×
Washington, District of Columbia9,5461.34×
New Mexico9,5150.8×
West Virginia9,2780.84×
Rhode Island8,6121.14×
New Hampshire8,0690.86×
Idaho7,6160.64×
Maine6,9670.82×
Alaska6,1721.21×
Delaware5,8760.9×
Montana5,8290.88×
South Dakota5,7531.05×
North Dakota5,6021.15×
Wyoming5,0031.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Student athlete audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
NBC10 Philadelphia18.93×Movies & TV
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Historic site6.98×Arts & Culture
Product design2.3×Business & Career
Urban Outfitters2.11×Shopping
The Journey (1959 film)18.93×Movies & TV
Iowa Hawkeyes8.32×Sports
The Historian16.48×Literature
Urban horticulture3.65×Home & Garden
Vocal harmony4.47×Music & Radio
Carnival of Souls18.93×Movies & TV
Pro-Ject3.75×Music & Radio
Grinch3.64×Movies & TV
Surf kayaking12.87×Sports
Snow White (Fables)8.4×Literature
La Jolla7.74×Travel & Leisure
Pillow1.7×Home & Garden
Eurail16.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Student athlete audience
TraitClusterScore
PatriotismCONSERVATISM1.63
SustainabilityBALANCE1.53
Luxury OrientationPREMIUM1.52
LGBTQ+ IdentityOPEN1.51
Risk AppetiteTHRILL1.41
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Student athlete
CountryShare
United States63.1%
Japan10.3%
Canada3.0%

See Student athlete audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Student athlete have in United States?

Student athlete has an estimated audience of 2,376,591 people in United States, concentrated in California and Texas.

What is the gender split and age of Student athlete fans?

37.9% of Student athlete fans are female, 62.1% are male, with an average age of 35.3 years.

Which brands do Student athlete fans like most?

Student athlete fans show strongest brand affinity for Keene, New Hampshire (675×), NBC10 Philadelphia (18.93×), and Mathcore (17.5×) over the country average.

Where do Student athlete fans live in United States?

Student athlete fans in United States are most concentrated in California (reach 269,702), Texas (reach 205,671), and Florida (reach 150,109). These three regions account for the largest share of the active audience.

What other brands do Student athlete fans also like?

Beyond Student athlete itself, the audience over-indexes on NBC10 Philadelphia (18.93×), Mathcore (17.5×), Google Home (11.66×), and Historic site (6.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Student athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.