Rascasse Audience Intelligence

Student athlete Audience in United States

A data profile of the people who buy, follow and care about Student athlete in United States — modelled from more than twelve digital signal sources. Student athlete has an estimated audience of 2,376,591 people in United States.

#5783among Topic in United States#977in Business & Career

The average Student athlete fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pollo Tropical, Christian Pulisic, Ronaldinho, with strongest over-indexing on Pollo Tropical (18.93× the country average).

Demographically, the Student athlete audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Student athlete fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Pollo Tropical.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student athlete profile in United States.

Audience size
2.4M
in United States
Gender
37.9%♀
62.1% male
Age
35.3
average years
Country rank
#12411
Topic in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student athlete fans

37.9% are female, 62.1% are male, average age 35.3.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Student athlete audience in United States
MetricValue
Female37.9%
Male62.1%
Average age35.3
Estimated audience size2,376,591
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Student athlete audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3916%
40-4918%
50+15%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Student athlete audience comes from United States.

Worldwide audience distribution share by country for Student athlete
CountryShare
United States63.1%
Japan10.3%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Student athlete audience in United States is strongest.

Fig. 05

Top regions by affinity

Student athlete fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K1.43×
02Arizona~50K1.13×
03Hawaii~10K1.11×
04North Carolina~80K1.10×
05Kansas~20K1.10×
06Virginia~60K1.08×
07Iowa~20K1.08×
08Washington, District of Columbia~8K1.08×
09South Carolina~40K1.07×
10North Dakota~5K1.07×
11Alabama~40K1.06×
12Rhode Island~8K1.06×
13Georgia~80K1.05×
14Mississippi~20K1.05×
15Pennsylvania~80K1.04×
16Montana~7K1.04×
17Illinois~80K1.03×
18New Jersey~60K1.03×
19Massachusetts~50K1.03×
20Louisiana~30K1.03×
21Utah~20K1.03×
22Alaska~5K1.02×
23Delaware~7K1.01×
24South Dakota~6K1.01×
25Vermont~4K1.01×
26Nebraska~10K1.00×
27Michigan~60K0.99×
28Maryland~40K0.99×
29Indiana~40K0.98×
30Kentucky~30K0.98×
31West Virginia~10K0.98×
32California~300K0.97×
33Idaho~10K0.97×
34New Hampshire~9K0.97×
35Arkansas~20K0.95×
36Wisconsin~30K0.94×
37New Mexico~10K0.93×
38Maine~8K0.93×
39Texas~200K0.92×
40Florida~100K0.91×
41Tennessee~40K0.91×
42Missouri~30K0.90×
43Oregon~20K0.90×
44Oklahoma~20K0.89×
45Ohio~60K0.88×
46Nevada~20K0.87×
47New York~100K0.84×
48Colorado~30K0.84×
49Minnesota~30K0.82×
50Washington~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Student athlete, United States
0.80×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Student athlete audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Student athlete audience
#·InterestCategoryAffinity×
01Pollo TropicalFood & Beverages18.93×
02Christian PulisicSports18.93×
03RonaldinhoSports18.93×
04Dwight HowardSports18.93×
05Tobias HarrisSports18.93×
06Zinedine ZidaneSports18.93×
07Kevin LoveSports18.93×
08Thierry HenrySports18.93×
09Zach LaVineSports18.93×
10Pep GuardiolaSports18.93×
11CONCACAF Champions CupSports17.84×
12CougarKids & Family17.50×
13Damian LillardSports14.01×
14Charles BarkleySports11.12×
15Dennis RodmanSports10.78×
16Luka DončićSports7.86×
17Sports clubSports6.03×
18JudoSports5.64×
19Fox SportsMovies & TV5.41×
20Hair ExtensionsBeauty & Wellness3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Student athlete audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Student athlete audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
Risk AppetiteTHRILL1.47×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Student athlete audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.75×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Student athlete have in United States?

Student athlete has an estimated audience of 2,376,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Student athlete fans?

37.9% of Student athlete fans are female, 62.1% are male, with an average age of 35.3 years.

03

Which brands do Student athlete fans like most?

Student athlete fans show strongest brand affinity for Pollo Tropical (18.93×), Christian Pulisic (18.93×), and Ronaldinho (18.93×) over the country average.

04

Where do Student athlete fans live in United States?

Student athlete fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Student athlete fans also like?

Beyond Student athlete itself, the audience over-indexes on Christian Pulisic (18.93×), Ronaldinho (18.93×), Dwight Howard (18.93×), and Cougar (17.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Student athlete audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Student athlete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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