PackersNews Audience in United States

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PackersNews has an estimated audience of 2,117,382 people in United States. 31.4% are female, 68.6% are male, average age 35.9. Top regions: Wisconsin, Illinois, Minnesota. Top brand affinities: Hebe, Product design, Who Wants to Be a Millionaire?, Mad About You, Pro-Ject.

The average PackersNews fan in United States is 35.9 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Minnesota. Top brand affinities include Hebe, Product design, Who Wants to Be a Millionaire?, with strongest over-indexing on Hebe (20× the country average). Demographically, the PackersNews audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: American football

Demographics of PackersNews fans

Demographic split for PackersNews audience in United States
MetricValue
Female31.4%
Male68.6%
Average age35.9
Estimated audience size2,117,382

Audience persona

The typical PackersNews fan in United States is more male, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for PackersNews in United States
RegionReachAffinity
Wisconsin714,80022.44×
Illinois98,9631.4×
Minnesota72,7742.4×
Florida65,1230.45×
California62,5180.27×
Michigan54,1270.98×
Texas41,9600.23×
Iowa33,3491.91×
Arizona29,4800.68×
New York25,3590.21×
North Carolina24,8650.39×
Indiana24,1250.62×
Colorado23,8790.72×
Ohio23,7440.36×
Pennsylvania22,7540.32×
Virginia17,8980.35×
Tennessee17,6460.42×
New Jersey16,8710.31×
Georgia16,2200.25×
Washington14,1390.33×
Missouri13,6650.4×
South Carolina11,3740.36×
Kentucky10,1470.38×
Utah9,3880.5×
Oregon9,0610.37×
Connecticut8,8830.42×
Nevada8,2250.4×
Maryland7,9790.22×
South Dakota7,7021.57×
Mississippi7,4810.43×
Montana7,4211.26×
Arkansas7,1270.41×
North Dakota6,8821.58×
Oklahoma6,6720.28×
Idaho6,5700.62×
Alabama6,4530.22×
Hawaii6,4340.71×
Kansas6,0140.36×
Nebraska5,7640.54×
Massachusetts5,7430.14×
Louisiana5,6170.21×
West Virginia4,7230.48×
New Mexico4,5440.43×
Alaska4,2900.95×
Maine3,4570.46×
Wyoming3,0650.98×
Delaware2,3040.39×
Washington, District of Columbia1,6040.25×
New Hampshire1,4640.18×
Rhode Island1,4260.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PackersNews audience
BrandAffinityCategory
Hebe20×Home & Garden
Product design4.14×Business & Career
Who Wants to Be a Millionaire?20×Movies & TV
Mad About You17.4×Movies & TV
Pro-Ject5.06×Music & Radio
Alaska2.1×Travel & Leisure
The Journey (1959 film)20×Movies & TV
Carnival of Souls20×Movies & TV
Rajasthan15.41×Travel & Leisure
Urban Outfitters1.71×Shopping
Iowa Hawkeyes7.01×Sports
Elsword13.81×Games
UK garage4.1×Music & Radio
Snow White (Fables)7.26×Literature
Regional styles of Mexican music1.81×Music & Radio
Historic site2.71×Arts & Culture
Bully (2011 film)4.29×Movies & TV
JDSU1.92×Business & Career
Vocal harmony2.82×Music & Radio
La Jolla5.41×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PackersNews audience
TraitClusterScore
Family OrientationCONSERVATISM1.15
PatriotismCONSERVATISM1.12
TraditionCONSERVATISM1.11
Risk AppetiteTHRILL1.03
Community OrientationOPEN0.97
Sports ActivityPOWER0.92

Worldwide distribution

Worldwide audience distribution share by country for PackersNews
CountryShare
United States92.9%
China1.9%
United Kingdom1.0%

See PackersNews audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does PackersNews have in United States?

PackersNews has an estimated audience of 2,117,382 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of PackersNews fans?

31.4% of PackersNews fans are female, 68.6% are male, with an average age of 35.9 years.

Which brands do PackersNews fans like most?

PackersNews fans show strongest brand affinity for Hebe (20×), Product design (4.14×), and Who Wants to Be a Millionaire? (20×) over the country average.

Where do PackersNews fans live in United States?

PackersNews fans in United States are most concentrated in Wisconsin (reach 714,800), Illinois (reach 98,963), and Minnesota (reach 72,774). These three regions account for the largest share of the active audience.

What other brands do PackersNews fans also like?

Beyond PackersNews itself, the audience over-indexes on Product design (4.14×), Who Wants to Be a Millionaire? (20×), Mad About You (17.4×), and Pro-Ject (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PackersNews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.