Rascasse Audience Intelligence

PackersNews Audience in United States

A data profile of the people who buy, follow and care about PackersNews in United States — modelled from more than twelve digital signal sources. PackersNews has an estimated audience of 2,157,111 people in United States.

#414among Website / Newspaper / Magazine in United States#1202in Sports

The average PackersNews fan in United States is 35.9 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Minnesota.

Top brand affinities include Milwaukee Brewers, Green Bay Packers, Christian Pulisic, with strongest over-indexing on Milwaukee Brewers (20.94× the country average).

Demographically, the PackersNews audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PackersNews fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Milwaukee Brewers.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PackersNews profile in United States.

Audience size
2.2M
in United States
Gender
31.4%♀
68.6% male
Age
35.9
average years
Country rank
#13430
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PackersNews

31.4% are female, 68.6% are male, average age 35.9.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for PackersNews audience in United States
MetricValue
Female31.4%
Male68.6%
Average age35.9
Estimated audience size2,157,111
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the PackersNews audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3915%
40-4916%
50+18%
Fig. 04

Worldwide distribution

93.0%

of the worldwide PackersNews audience comes from United States.

Worldwide audience distribution share by country for PackersNews
CountryShare
United States93.0%
China1.9%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PackersNews audience in United States is strongest.

Fig. 05

Top regions by affinity

PackersNews fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~700K22.70×
02Minnesota~70K2.34×
03Iowa~30K1.90×
04South Dakota~8K1.61×
05North Dakota~7K1.61×
06Illinois~100K1.37×
07Montana~8K1.32×
08Wyoming~3K1.08×
09Alaska~5K1.01×
10Michigan~50K0.91×
11Hawaii~6K0.66×
12Colorado~20K0.65×
13Arizona~30K0.64×
14Idaho~7K0.64×
15Indiana~20K0.60×
16Nebraska~6K0.56×
17Maine~4K0.54×
18West Virginia~5K0.51×
19Utah~9K0.47×
20New Mexico~5K0.47×
21Delaware~3K0.45×
22Florida~60K0.44×
23Arkansas~8K0.43×
24Tennessee~20K0.41×
25Nevada~8K0.41×
26Mississippi~7K0.41×
27Kentucky~10K0.40×
28Kansas~7K0.40×
29Connecticut~8K0.39×
30Virginia~20K0.38×
31Missouri~10K0.38×
32North Carolina~20K0.37×
33Oregon~9K0.37×
34Ohio~20K0.36×
35South Carolina~10K0.36×
36Pennsylvania~20K0.31×
37Washington~10K0.31×
38Oklahoma~7K0.31×
39Washington, District of Columbia~2K0.30×
40Rhode Island~2K0.29×
41New Jersey~20K0.28×
42New Hampshire~2K0.28×
43California~60K0.26×
44Maryland~9K0.24×
45Alabama~7K0.24×
46Georgia~10K0.23×
47Louisiana~6K0.23×
48Texas~40K0.21×
49New York~20K0.19×
50Massachusetts~6K0.15×
Fig. 06

Affinity by region

Affinity by region — PackersNews, United States
0.15×1.00×22.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PackersNews audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PackersNews audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports20.94×
02Christian PulisicSports20.00×
03RonaldinhoSports20.00×
04Zinedine ZidaneSports20.00×
05Pep GuardiolaSports20.00×
06Kevin De BruyneSports20.00×
07Club LeónSports20.00×
08Thierry HenrySports17.63×
09CougarKids & Family15.72×
10FIFA Club World CupSports15.67×
11CONCACAF Champions CupSports14.47×
12Pollo TropicalFood & Beverages14.46×
13Green Bay PackersSports11.20×
14Weather forecastingHome & Garden5.04×
15Seattle MarinersSports4.54×
16FedExBusiness & Career4.40×
17Mortgage loansBusiness & Career3.07×
18SubwayFood & Beverages2.55×
19PinterestInternet & Social Media2.09×
20NFLSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PackersNews audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PackersNews audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Convenience OrientationPREMIUM1.87×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PackersNews audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Healthy LifestyleBALANCE0.72×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PackersNews have in United States?

PackersNews has an estimated audience of 2,157,111 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of PackersNews fans?

31.4% of PackersNews fans are female, 68.6% are male, with an average age of 35.9 years.

03

Which brands do PackersNews fans like most?

PackersNews fans show strongest brand affinity for Milwaukee Brewers (20.94×), Green Bay Packers (11.2×), and Christian Pulisic (20×) over the country average.

04

Where do PackersNews fans live in United States?

PackersNews fans in United States are most concentrated in Wisconsin (reach ~700K), Illinois (reach ~100K), and Minnesota (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do PackersNews fans also like?

Beyond PackersNews itself, the audience over-indexes on Green Bay Packers (11.2×), Christian Pulisic (20×), Ronaldinho (20×), and Pollo Tropical (14.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See PackersNews audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PackersNews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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