Rascasse Audience Intelligence

Cuban rumba Audience in United States

A data profile of the people who buy, follow and care about Cuban rumba in United States — modelled from more than twelve digital signal sources. Cuban rumba has an estimated audience of 1,782,464 people in United States.

#256among Musical genre in United States#6713among Topic in United States#1800in Music & Radio

The average Cuban rumba fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ticketmaster, Cuban cuisine, Las Vegas, with strongest over-indexing on Ticketmaster (8.42× the country average).

Demographically, the Cuban rumba audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cuban rumba fan in United States is balanced, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Ticketmaster.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuban rumba profile in United States.

Audience size
1.8M
in United States
Gender
54.3%♀
45.7% male
Age
38.5
average years
Country rank
#15578
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuban rumba fans

54.3% are female, 45.7% are male, average age 38.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Cuban rumba audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.5
Estimated audience size1,782,464
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Cuban rumba audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Cuban rumba audience comes from United States.

Worldwide audience distribution share by country for Cuban rumba
CountryShare
United States21.4%
Colombia16.0%
Spain11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuban rumba audience in United States is strongest.

Fig. 05

Top regions by affinity

Cuban rumba fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K1.48×
02Maine~8K1.25×
03Montana~6K1.24×
04Hawaii~9K1.21×
05New Jersey~50K1.20×
06New Hampshire~8K1.17×
07Rhode Island~7K1.16×
08Delaware~6K1.14×
09Washington, District of Columbia~6K1.11×
10Idaho~10K1.09×
11West Virginia~9K1.09×
12New Mexico~10K1.06×
13Nebraska~9K1.06×
14Mississippi~20K1.03×
15Arkansas~20K1.02×
16Alaska~4K1.02×
17South Dakota~4K1.01×
18North Dakota~4K1.01×
19Kentucky~20K0.98×
20Connecticut~20K0.98×
21Iowa~10K0.98×
22Kansas~10K0.98×
23Louisiana~20K0.96×
24Oregon~20K0.96×
25Oklahoma~20K0.96×
26Nevada~20K0.96×
27Utah~20K0.96×
28Alabama~20K0.95×
29South Carolina~30K0.94×
30Colorado~30K0.93×
31Missouri~30K0.92×
32Wisconsin~20K0.92×
33Tennessee~30K0.91×
34Indiana~30K0.91×
35Maryland~30K0.91×
36Minnesota~20K0.91×
37Arizona~30K0.89×
38Washington~30K0.88×
39Massachusetts~30K0.88×
40Michigan~40K0.87×
41Virginia~40K0.86×
42Ohio~50K0.85×
43Georgia~50K0.85×
44North Carolina~50K0.85×
45Pennsylvania~50K0.83×
46Illinois~50K0.83×
47New York~80K0.82×
48Florida~100K0.80×
49Texas~100K0.71×
50California~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Cuban rumba, United States
0.68×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuban rumba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuban rumba audience
#·InterestCategoryAffinity×
01Havana ClubFood & Beverages39.73×
02Cuban cuisineFood & Beverages28.78×
03LunchablesFood & Beverages24.88×
04FIFA Club World CupSports16.36×
05Julio IglesiasMusic & Radio15.63×
06Pollo TropicalFood & Beverages14.32×
07BoleroMusic & Radio13.52×
08Lyric poetryLiterature13.48×
09El PaísNews11.04×
10VolarisTravel & Leisure9.38×
11Atlético MadridSports8.86×
12TicketmasterTravel & Leisure8.42×
13Web serverTechnology & Electronics7.49×
14Ricky MartinMusic & Radio7.40×
15Las VegasTravel & Leisure4.52×
16Milwaukee BrewersSports4.48×
17YouTube MusicInternet & Social Media4.24×
18Sam's ClubShopping3.27×
19MexicoTravel & Leisure2.56×
20Planet FitnessSports2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuban rumba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuban rumba audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.56×
Urban LifestyleOPEN1.45×
TraditionCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuban rumba audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
CreativityOPEN0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cuban rumba have in United States?

Cuban rumba has an estimated audience of 1,782,464 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cuban rumba fans?

54.3% of Cuban rumba fans are female, 45.7% are male, with an average age of 38.5 years.

03

Which brands do Cuban rumba fans like most?

Cuban rumba fans show strongest brand affinity for Ticketmaster (8.42×), Cuban cuisine (28.78×), and Las Vegas (4.52×) over the country average.

04

Where do Cuban rumba fans live in United States?

Cuban rumba fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cuban rumba fans also like?

Beyond Cuban rumba itself, the audience over-indexes on Cuban cuisine (28.78×), Las Vegas (4.52×), Web server (7.49×), and Sam's Club (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Cuban rumba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuban rumba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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