Cuban rumba Audience in United States

Cuban rumba logo

Cuban rumba has an estimated audience of 1,782,464 people in United States. 54.3% are female, 45.7% are male, average age 38.5. Top regions: California, Florida, New York. Top brand affinities: Lulu 黃路梓茵, Historic site, Nationality, Vocal harmony, Kendra Scott.

The average Cuban rumba fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Lulu 黃路梓茵, Historic site, Nationality, with strongest over-indexing on Lulu 黃路梓茵 (11.57× the country average). Demographically, the Cuban rumba audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Cuban rumba fans

Demographic split for Cuban rumba audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.5
Estimated audience size1,782,464

Audience persona

The typical Cuban rumba fan in United States is balanced, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Cuban rumba in United States
RegionReachAffinity
California87,8760.45×
Florida72,5500.6×
New York66,2700.67×
New Jersey55,2291.22×
Texas45,7990.3×
Pennsylvania24,2320.4×
North Carolina22,2850.42×
Massachusetts20,4050.58×
Illinois19,7630.33×
Ohio18,8650.34×
Mississippi18,8531.28×
Georgia18,7880.34×
Arizona18,4700.51×
Maryland18,1190.59×
Virginia17,1980.4×
Louisiana16,7620.73×
Arkansas16,7481.14×
Michigan16,5710.36×
Oklahoma16,3790.83×
Washington16,1250.45×
Kentucky16,1200.72×
Tennessee16,1030.45×
Colorado16,0800.57×
South Carolina15,9880.6×
Alabama15,6030.63×
West Virginia15,5641.88×
Connecticut14,6280.82×
Indiana14,3790.44×
Kansas14,3761.02×
Idaho14,3721.61×
Oregon14,3410.7×
Missouri13,9260.48×
Hawaii13,7291.79×
Vermont13,7024.38×
Iowa13,6470.93×
Maine13,6132.13×
Montana13,5392.74×
New Mexico13,5331.51×
Nevada13,4890.78×
Wisconsin13,1860.49×
New Hampshire12,8241.83×
Nebraska12,5571.4×
Rhode Island12,3832.18×
Utah12,2190.77×
Minnesota11,7810.46×
Delaware11,0892.25×
Washington, District of Columbia8,0071.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cuban rumba audience
BrandAffinityCategory
Lulu 黃路梓茵11.57×Movies & TV
Historic site16.39×Arts & Culture
Nationality7.19×Politics & Society
Vocal harmony11.83×Music & Radio
Kendra Scott6.74×Fashion & Accessoires
Kento Yamazaki18.49×Movies & TV
Emperor Entertainment Group20×Business & Career
Mathcore13.17×Music & Radio
Hipster15.15×Politics & Society
Home construction1.97×Home & Garden
Bank account3.01×Business & Career
Lahaina, Hawaii21.65×Travel & Leisure
Personality6.5×Business & Career
Governor of Michigan7.78×Politics & Society
Grinch4.14×Movies & TV
TV Fanatic10.86×Movies & TV
Combat sport1.63×Sports
Spinal muscular atrophy9.4×Health
Fairy godmother7.24×Literature
Goop5.01×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cuban rumba audience
TraitClusterScore
Luxury OrientationPREMIUM2.16
Risk AppetiteTHRILL1.53
LGBTQ+ IdentityOPEN1.34
SpiritualityBALANCE1.3
Early Adopter MentalityPOWER1.27
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Cuban rumba
CountryShare
United States21.4%
Colombia16.0%
Spain11.4%

See Cuban rumba audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Cuban rumba have in United States?

Cuban rumba has an estimated audience of 1,782,464 people in United States, concentrated in California and Florida.

What is the gender split and age of Cuban rumba fans?

54.3% of Cuban rumba fans are female, 45.7% are male, with an average age of 38.5 years.

Which brands do Cuban rumba fans like most?

Cuban rumba fans show strongest brand affinity for Lulu 黃路梓茵 (11.57×), Historic site (16.39×), and Nationality (7.19×) over the country average.

Where do Cuban rumba fans live in United States?

Cuban rumba fans in United States are most concentrated in California (reach 87,876), Florida (reach 72,550), and New York (reach 66,270). These three regions account for the largest share of the active audience.

What other brands do Cuban rumba fans also like?

Beyond Cuban rumba itself, the audience over-indexes on Historic site (16.39×), Nationality (7.19×), Vocal harmony (11.83×), and Kendra Scott (6.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuban rumba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.