Cuban cuisine Audience in United States

Cuban cuisine logo

Cuban cuisine has an estimated audience of 1,841,810 people in United States. 58.7% are female, 41.3% are male, average age 37.8. Top regions: Florida, California, Texas. Top brand affinities: Cuban rumba, Celia Cruz, Cuba, musica ranchera, Santiago de Cuba.

The average Cuban cuisine fan in United States is 37.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Cuban rumba, Celia Cruz, Cuba, with strongest over-indexing on Cuban rumba (28.78× the country average). Demographically, the Cuban cuisine audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Cuban cuisine fans

Demographic split for Cuban cuisine audience in United States
MetricValue
Female58.7%
Male41.3%
Average age37.8
Estimated audience size1,841,810

Audience persona

The typical Cuban cuisine fan in United States is more female, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Cuban rumba.

Top regions in United States

Top regions ranked by reach for Cuban cuisine in United States
RegionReachAffinity
Florida785,2266.3×
California305,3241.51×
Texas245,4791.55×
New York137,9291.34×
Georgia93,8501.65×
Illinois69,2351.13×
New Jersey68,6671.47×
North Carolina60,8921.1×
Virginia47,6331.06×
Arizona44,4851.18×
Tennessee41,2431.12×
Pennsylvania40,5690.65×
Kentucky40,4331.75×
Nevada38,0362.14×
Michigan37,9570.79×
Colorado34,6731.19×
Washington32,5370.88×
Ohio32,3440.57×
Massachusetts30,0090.83×
Indiana27,6390.82×
Maryland27,3920.86×
South Carolina26,1950.95×
Oregon25,6941.22×
Missouri24,4250.82×
Louisiana22,2360.94×
Alabama18,1840.71×
Minnesota17,7190.67×
Wisconsin14,9360.54×
Oklahoma14,0770.69×
Connecticut12,8550.7×
Utah11,0150.67×
Kansas10,7440.74×
Nebraska10,6461.15×
Iowa9,7210.64×
Arkansas9,1140.6×
New Mexico8,9860.97×
Mississippi8,8060.58×
Washington, District of Columbia8,2651.49×
Hawaii5,1940.66×
Idaho5,1360.56×
West Virginia4,6530.54×
New Hampshire3,8040.52×
Rhode Island3,2100.55×
Vermont2,9580.91×
Delaware2,6930.53×
Maine2,5150.38×
Montana2,4030.47×
South Dakota2,2780.54×
Alaska2,0680.52×
North Dakota1,6110.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cuban cuisine audience
BrandAffinityCategory
Cuban rumba28.78×Music & Radio
Celia Cruz29.78×Music & Radio
Cuba10.32×Travel & Leisure
musica ranchera11.83×Music & Radio
Santiago de Cuba15.62×Travel & Leisure
Spanish language3.99×Politics & Society
Food1.65×Food & Beverages
Rincón, Puerto Rico16.53×Travel & Leisure
Macy's2.59×Shopping
Uruguay5.37×Travel & Leisure
León, Spain20.68×Travel & Leisure
Fonseca (singer)24.46×Music & Radio
Music of Cuba20.74×Music & Radio
Doral, Florida19.03×Travel & Leisure
Spain3.71×Travel & Leisure
Pollo Tropical10.24×Food & Beverages
Puerto Rican cuisine13.92×Food & Beverages
Venezuela national football team19.53×Sports
Argentina3.59×Travel & Leisure
Instant messaging2.28×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cuban cuisine audience
TraitClusterScore
Urban LifestyleOPEN1.92
IndulgenceJOY1.79
TravellingTHRILL1.65
SpiritualityBALANCE1.64
PatriotismCONSERVATISM1.47
Price SensitivityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Cuban cuisine
CountryShare
United States39.5%
Poland12.4%
Mexico5.7%

See Cuban cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Cuban cuisine have in United States?

Cuban cuisine has an estimated audience of 1,841,810 people in United States, concentrated in Florida and California.

What is the gender split and age of Cuban cuisine fans?

58.7% of Cuban cuisine fans are female, 41.3% are male, with an average age of 37.8 years.

Which brands do Cuban cuisine fans like most?

Cuban cuisine fans show strongest brand affinity for Cuban rumba (28.78×), Celia Cruz (29.78×), and Cuba (10.32×) over the country average.

Where do Cuban cuisine fans live in United States?

Cuban cuisine fans in United States are most concentrated in Florida (reach 785,226), California (reach 305,324), and Texas (reach 245,479). These three regions account for the largest share of the active audience.

What other brands do Cuban cuisine fans also like?

Beyond Cuban cuisine itself, the audience over-indexes on Celia Cruz (29.78×), Cuba (10.32×), musica ranchera (11.83×), and Santiago de Cuba (15.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuban cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.