Rascasse Audience Intelligence

Cuban cuisine Audience in United States

A data profile of the people who buy, follow and care about Cuban cuisine in United States — modelled from more than twelve digital signal sources. Cuban cuisine has an estimated audience of 1,841,810 people in United States.

#41among Cuisine in United States#6609among Topic in United States#918in Food & Beverages

The average Cuban cuisine fan in United States is 37.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Cuban rumba, Celia Cruz, Cuba, with strongest over-indexing on Cuban rumba (28.78× the country average).

Demographically, the Cuban cuisine audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cuban cuisine fan in United States is more female, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Cuban rumba.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuban cuisine profile in United States.

Audience size
1.8M
in United States
Gender
58.7%♀
41.3% male
Age
37.8
average years
Country rank
#15200
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuban cuisine fans

58.7% are female, 41.3% are male, average age 37.8.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Cuban cuisine audience in United States
MetricValue
Female58.7%
Male41.3%
Average age37.8
Estimated audience size1,841,810
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Cuban cuisine audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Cuban cuisine audience comes from United States.

Worldwide audience distribution share by country for Cuban cuisine
CountryShare
United States39.5%
Poland12.4%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuban cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Cuban cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K5.86×
02Nevada~40K2.03×
03Kentucky~40K1.76×
04Georgia~90K1.59×
05Texas~300K1.58×
06New Jersey~70K1.50×
07California~300K1.34×
08Washington, District of Columbia~7K1.31×
09New York~100K1.18×
10Oregon~20K1.17×
11Nebraska~10K1.17×
12Colorado~30K1.16×
13North Carolina~60K1.13×
14Arizona~40K1.12×
15Illinois~70K1.06×
16Tennessee~40K1.06×
17Louisiana~20K1.05×
18South Carolina~30K1.02×
19Virginia~40K1.00×
20New Mexico~9K0.99×
21Vermont~3K0.92×
22Michigan~40K0.89×
23Missouri~30K0.87×
24Washington~30K0.86×
25Maryland~30K0.86×
26Oklahoma~20K0.83×
27Kansas~10K0.83×
28Indiana~30K0.81×
29Massachusetts~30K0.79×
30Alaska~3K0.79×
31Alabama~20K0.78×
32Connecticut~10K0.76×
33South Dakota~3K0.76×
34Delaware~4K0.75×
35Rhode Island~4K0.74×
36Hawaii~6K0.73×
37New Hampshire~5K0.73×
38Iowa~10K0.72×
39North Dakota~3K0.72×
40Utah~10K0.71×
41Pennsylvania~40K0.69×
42Minnesota~20K0.69×
43Arkansas~10K0.69×
44Mississippi~10K0.69×
45Montana~4K0.69×
46Idaho~6K0.68×
47West Virginia~6K0.68×
48Maine~4K0.61×
49Ohio~30K0.60×
50Wisconsin~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Cuban cuisine, United States
0.60×1.00×5.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuban cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuban cuisine audience
#·InterestCategoryAffinity×
01Celia CruzMusic & Radio29.78×
02Cuban rumbaMusic & Radio28.78×
03Fonseca (singer)Music & Radio24.46×
04Music of CubaMusic & Radio20.74×
05León, SpainTravel & Leisure20.68×
06Venezuela national football teamSports19.53×
07Doral, FloridaTravel & Leisure19.03×
08Rincón, Puerto RicoTravel & Leisure16.53×
09Santiago de CubaTravel & Leisure15.62×
10Puerto Rican cuisineFood & Beverages13.92×
11musica rancheraMusic & Radio11.83×
12CubaTravel & Leisure10.32×
13Pollo TropicalFood & Beverages10.24×
14UruguayTravel & Leisure5.37×
15Spanish languagePolitics & Society3.99×
16SpainTravel & Leisure3.71×
17ArgentinaTravel & Leisure3.59×
18Macy'sShopping2.59×
19Instant messagingInternet & Social Media2.28×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuban cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuban cuisine audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
Convenience OrientationPREMIUM1.48×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuban cuisine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
SustainabilityBALANCE0.91×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cuban cuisine have in United States?

Cuban cuisine has an estimated audience of 1,841,810 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Cuban cuisine fans?

58.7% of Cuban cuisine fans are female, 41.3% are male, with an average age of 37.8 years.

03

Which brands do Cuban cuisine fans like most?

Cuban cuisine fans show strongest brand affinity for Cuban rumba (28.78×), Celia Cruz (29.78×), and Cuba (10.32×) over the country average.

04

Where do Cuban cuisine fans live in United States?

Cuban cuisine fans in United States are most concentrated in Florida (reach ~700K), California (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cuban cuisine fans also like?

Beyond Cuban cuisine itself, the audience over-indexes on Celia Cruz (29.78×), Cuba (10.32×), musica ranchera (11.83×), and Santiago de Cuba (15.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Cuban cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuban cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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