Rascasse Audience Intelligence

Puerto Rican cuisine Audience in United States

A data profile of the people who buy, follow and care about Puerto Rican cuisine in United States — modelled from more than twelve digital signal sources. Puerto Rican cuisine has an estimated audience of 1,700,607 people in United States.

#42among Cuisine in United States#6867among Topic in United States#974in Food & Beverages

The average Puerto Rican cuisine fan in United States is 40.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Discount stores, Web server, Baking powder, with strongest over-indexing on Discount stores (4.37× the country average).

Demographically, the Puerto Rican cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Puerto Rican cuisine fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount stores.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puerto Rican cuisine profile in United States.

Audience size
1.7M
in United States
Gender
67.9%♀
32.1% male
Age
40.5
average years
Country rank
#16153
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puerto Rican cuisine fans

67.9% are female, 32.1% are male, average age 40.5.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Puerto Rican cuisine audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.5
Estimated audience size1,700,607
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Puerto Rican cuisine audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Puerto Rican cuisine audience comes from United States.

Worldwide audience distribution share by country for Puerto Rican cuisine
CountryShare
Brazil29.6%
United States23.2%
Mexico11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puerto Rican cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Puerto Rican cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K2.32×
02Connecticut~30K1.88×
03New York~200K1.64×
04New Jersey~70K1.63×
05Massachusetts~50K1.62×
06Pennsylvania~80K1.31×
07Illinois~70K1.15×
08Alaska~4K1.15×
09Vermont~3K1.13×
10Rhode Island~6K1.11×
11Georgia~60K1.08×
12Delaware~5K1.08×
13North Dakota~4K1.08×
14South Dakota~4K1.07×
15North Carolina~50K1.05×
16Virginia~40K1.03×
17Montana~5K1.03×
18Maryland~30K1.00×
19Hawaii~7K1.00×
20New Hampshire~7K1.00×
21Washington, District of Columbia~5K1.00×
22South Carolina~30K0.99×
23Wisconsin~30K0.99×
24Texas~100K0.98×
25Idaho~8K0.98×
26Maine~6K0.98×
27Arizona~30K0.97×
28West Virginia~8K0.97×
29Nebraska~8K0.93×
30New Mexico~8K0.93×
31Mississippi~10K0.91×
32Indiana~30K0.90×
33Oklahoma~20K0.90×
34Arkansas~10K0.90×
35Kansas~10K0.89×
36Iowa~10K0.88×
37Ohio~50K0.87×
38Alabama~20K0.87×
39Louisiana~20K0.87×
40Kentucky~20K0.87×
41Nevada~10K0.87×
42California~200K0.86×
43Utah~10K0.85×
44Tennessee~30K0.84×
45Colorado~20K0.83×
46Oregon~20K0.83×
47Michigan~40K0.81×
48Washington~30K0.81×
49Missouri~20K0.81×
50Minnesota~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Puerto Rican cuisine, United States
0.79×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puerto Rican cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puerto Rican cuisine audience
#·InterestCategoryAffinity×
01Diego RiveraArts & Culture19.65×
02Cuban cuisineFood & Beverages13.92×
03Baking powderFood & Beverages12.22×
04Web serverTechnology & Electronics7.54×
05The Daily CallerInternet & Social Media7.39×
06HypermarketShopping5.33×
07Milwaukee BrewersSports4.97×
08Non-alcoholic beverageFood & Beverages4.49×
09Discount storesShopping4.37×
10WhataburgerFood & Beverages3.42×
11Las VegasTravel & Leisure3.20×
12Solar energyHome & Garden3.03×
13Shopping mallsShopping3.01×
14Pizza HutFood & Beverages2.80×
15Mortgage loansBusiness & Career2.76×
16Domino's PizzaFood & Beverages2.51×
17SubwayFood & Beverages2.43×
18Organic foodFood & Beverages2.27×
19McDonald'sFood & Beverages2.17×
20PinterestInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puerto Rican cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puerto Rican cuisine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.17×
Urban LifestyleOPEN1.96×
Price SensitivityPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puerto Rican cuisine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Design AffinityPREMIUM0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puerto Rican cuisine have in United States?

Puerto Rican cuisine has an estimated audience of 1,700,607 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Puerto Rican cuisine fans?

67.9% of Puerto Rican cuisine fans are female, 32.1% are male, with an average age of 40.5 years.

03

Which brands do Puerto Rican cuisine fans like most?

Puerto Rican cuisine fans show strongest brand affinity for Discount stores (4.37×), Web server (7.54×), and Baking powder (12.22×) over the country average.

04

Where do Puerto Rican cuisine fans live in United States?

Puerto Rican cuisine fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Puerto Rican cuisine fans also like?

Beyond Puerto Rican cuisine itself, the audience over-indexes on Web server (7.54×), Baking powder (12.22×), The Daily Caller (7.39×), and Hypermarket (5.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Puerto Rican cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Puerto Rican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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