Puerto Rican cuisine Audience in United States

Puerto Rican cuisine logo

Puerto Rican cuisine has an estimated audience of 1,700,607 people in United States. 67.9% are female, 32.1% are male, average age 40.5. Top regions: Florida, New York, Texas. Top brand affinities: PSV Eindhoven, Las Vegas, Milwaukee Brewers, Planet Fitness, Sia.

The average Puerto Rican cuisine fan in United States is 40.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include PSV Eindhoven, Las Vegas, Milwaukee Brewers, with strongest over-indexing on PSV Eindhoven (67.73× the country average). Demographically, the Puerto Rican cuisine audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Puerto Rican cuisine fans

Demographic split for Puerto Rican cuisine audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.5
Estimated audience size1,700,607

Audience persona

The typical Puerto Rican cuisine fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Puerto Rican cuisine in United States
RegionReachAffinity
Florida281,1012.44×
New York151,6051.6×
Texas121,9900.83×
California121,8050.65×
Illinois72,6591.28×
New Jersey67,3061.56×
Pennsylvania65,8731.15×
Georgia51,4120.98×
North Carolina48,4880.95×
Massachusetts44,7151.33×
Virginia39,9770.97×
Connecticut35,0172.05×
Ohio32,1940.61×
Maryland28,6990.98×
Michigan24,3130.55×
Indiana20,3790.66×
Washington19,9270.58×
Colorado19,3980.72×
Tennessee19,2080.56×
South Carolina19,0700.75×
Wisconsin18,1380.71×
Arizona17,4670.5×
Alabama14,3090.6×
Louisiana13,9740.64×
Missouri13,9320.51×
Oklahoma10,9240.58×
Minnesota10,8040.44×
Kentucky10,7510.5×
Oregon9,7350.5×
Mississippi9,4300.67×
Nevada9,3420.57×
Arkansas8,3780.6×
West Virginia7,7850.98×
Alaska7,7692.14×
Kansas7,1910.54×
Idaho7,1890.84×
Hawaii6,8670.94×
Iowa6,8260.49×
Montana6,7721.44×
New Mexico6,7690.79×
South Dakota6,6851.7×
North Dakota6,5091.86×
New Hampshire6,4150.96×
Wyoming6,2982.5×
Nebraska6,2810.74×
Rhode Island6,1941.14×
Maine6,1901.02×
Utah6,1120.4×
Vermont6,0922.04×
Delaware6,0091.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Puerto Rican cuisine audience
BrandAffinityCategory
PSV Eindhoven67.73×Sports
Las Vegas5.08×Travel & Leisure
Milwaukee Brewers6.09×Sports
Planet Fitness2.96×Sports
Sia15.99×Music & Radio
Benny Blanco9.79×Music & Radio
MSN2.71×News
Back to the Future9.6×Movies & TV
Diaper bag4.46×Kids & Family
La Liga5.71×Sports
San Diego Padres6.84×Sports
Pastry3.38×Food & Beverages
The Daily Caller5.92×Internet & Social Media
FC Bayern Munich3.92×Sports
Feyenoord24.26×Sports
T-Mobile2.21×Technology & Electronics
Detroit Tigers3.33×Sports
United States Postal Service2.21×Business & Career
Web server4.61×Technology & Electronics
Liga MX4.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Puerto Rican cuisine audience
TraitClusterScore
IndulgenceJOY1.86
Urban LifestyleOPEN1.76
ExtroversionTHRILL1.76
SpiritualityBALANCE1.57
TravellingTHRILL1.57
Price SensitivityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Puerto Rican cuisine
CountryShare
Brazil29.6%
United States23.2%
Mexico11.9%

See Puerto Rican cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Puerto Rican cuisine have in United States?

Puerto Rican cuisine has an estimated audience of 1,700,607 people in United States, concentrated in Florida and New York.

What is the gender split and age of Puerto Rican cuisine fans?

67.9% of Puerto Rican cuisine fans are female, 32.1% are male, with an average age of 40.5 years.

Which brands do Puerto Rican cuisine fans like most?

Puerto Rican cuisine fans show strongest brand affinity for PSV Eindhoven (67.73×), Las Vegas (5.08×), and Milwaukee Brewers (6.09×) over the country average.

Where do Puerto Rican cuisine fans live in United States?

Puerto Rican cuisine fans in United States are most concentrated in Florida (reach 281,101), New York (reach 151,605), and Texas (reach 121,990). These three regions account for the largest share of the active audience.

What other brands do Puerto Rican cuisine fans also like?

Beyond Puerto Rican cuisine itself, the audience over-indexes on Las Vegas (5.08×), Milwaukee Brewers (6.09×), Planet Fitness (2.96×), and Sia (15.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Puerto Rican cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.