Santiago de Cuba Audience in United States

Santiago de Cuba logo

Santiago de Cuba has an estimated audience of 3,013,339 people in United States. 57.2% are female, 42.8% are male, average age 41.8. Top regions: Florida, Texas, California. Top brand affinities: Nationality, South Yorkshire, Kendra Scott, Home construction, Governor of Michigan.

The average Santiago de Cuba fan in United States is 41.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Nationality, South Yorkshire, Kendra Scott, with strongest over-indexing on Nationality (8.67× the country average). Demographically, the Santiago de Cuba audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santiago de Cuba fans

Demographic split for Santiago de Cuba audience in United States
MetricValue
Female57.2%
Male42.8%
Average age41.8
Estimated audience size3,013,339

Audience persona

The typical Santiago de Cuba fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Santiago de Cuba in United States
RegionReachAffinity
Florida1,187,0135.82×
Texas424,4761.64×
California310,4270.94×
New York224,9661.34×
Georgia107,2171.16×
New Jersey104,3741.36×
Illinois85,5930.85×
North Carolina85,4140.94×
Pennsylvania83,5000.82×
Virginia74,0471.01×
Kentucky63,9951.69×
Tennessee62,2321.03×
Michigan61,2400.78×
Arizona60,0370.98×
Massachusetts59,3361×
Ohio57,6720.62×
Maryland52,3141.01×
Washington48,4740.8×
Nevada46,7361.6×
Indiana42,5560.77×
Colorado37,6880.79×
Louisiana36,2980.93×
Missouri35,6850.73×
Alabama35,4770.84×
South Carolina35,1540.78×
Oregon28,3930.82×
Minnesota26,7870.62×
Connecticut24,4360.81×
Wisconsin23,7940.52×
Oklahoma23,0550.69×
Mississippi21,0930.85×
Washington, District of Columbia17,3391.91×
New Mexico16,2301.07×
Nebraska15,8621.05×
Kansas15,0460.63×
Iowa14,7760.6×
Utah14,1120.52×
Arkansas12,0890.49×
Hawaii8,4240.65×
Rhode Island8,0440.84×
West Virginia7,8640.56×
Idaho7,2620.48×
Alaska6,7271.04×
Maine6,7000.62×
Montana6,3520.76×
North Dakota6,1050.99×
New Hampshire6,0170.51×
South Dakota5,7880.83×
Delaware5,6030.67×
Wyoming5,4531.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santiago de Cuba audience
BrandAffinityCategory
Nationality8.67×Politics & Society
South Yorkshire20×Travel & Leisure
Kendra Scott3.8×Fashion & Accessoires
Home construction1.84×Home & Garden
Governor of Michigan7.38×Politics & Society
Jesse Plemons3.39×Movies & TV
James Madison University12.38×Business & Career
Penn & Teller7.56×Movies & TV
Goop4.78×Internet & Social Media
Wok5.12×Food & Beverages
Jawaharlal Nehru University20×Business & Career
Jaws3.91×Movies & TV
Jumia12.08×Fashion & Accessoires
JDSU2.14×Business & Career
Buying and Selling Real Estate5.49×Home & Garden
Education World29.71×Business & Career
Grinch2.69×Movies & TV
Kento Yamazaki7.25×Movies & TV
Panama2.41×Travel & Leisure
Suikoden IV20×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santiago de Cuba audience
TraitClusterScore
PatriotismCONSERVATISM2.66
TravellingTHRILL1.79
SpiritualityBALANCE1.77
Urban LifestyleOPEN1.73
TraditionCONSERVATISM1.71
Risk AppetiteTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Santiago de Cuba
CountryShare
United States44.6%
United Kingdom6.9%
France4.9%

See Santiago de Cuba audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santiago de Cuba have in United States?

Santiago de Cuba has an estimated audience of 3,013,339 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Santiago de Cuba fans?

57.2% of Santiago de Cuba fans are female, 42.8% are male, with an average age of 41.8 years.

Which brands do Santiago de Cuba fans like most?

Santiago de Cuba fans show strongest brand affinity for Nationality (8.67×), South Yorkshire (20×), and Kendra Scott (3.8×) over the country average.

Where do Santiago de Cuba fans live in United States?

Santiago de Cuba fans in United States are most concentrated in Florida (reach 1,187,013), Texas (reach 424,476), and California (reach 310,427). These three regions account for the largest share of the active audience.

What other brands do Santiago de Cuba fans also like?

Beyond Santiago de Cuba itself, the audience over-indexes on South Yorkshire (20×), Kendra Scott (3.8×), Home construction (1.84×), and Governor of Michigan (7.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago de Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.