Santiago de Cuba Audience in United States
Santiago de Cuba has an estimated audience of 3,013,339 people in United States. 57.2% are female, 42.8% are male, average age 41.8. Top regions: Florida, Texas, California. Top brand affinities: Capital One, Google Maps, CarGurus, Joe DiMaggio, Indeed.com.
The average Santiago de Cuba fan in United States is 41.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (7.91× the country average). Demographically, the Santiago de Cuba audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Santiago de Cuba fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 41.8 |
| Estimated audience size | 3,013,339 |
Audience persona
The typical Santiago de Cuba fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,187,013 | 5.82× |
| Texas | 424,476 | 1.64× |
| California | 310,427 | 0.94× |
| New York | 224,966 | 1.34× |
| Georgia | 107,217 | 1.16× |
| New Jersey | 104,374 | 1.36× |
| Illinois | 85,593 | 0.85× |
| North Carolina | 85,414 | 0.94× |
| Pennsylvania | 83,500 | 0.82× |
| Virginia | 74,047 | 1.01× |
| Kentucky | 63,995 | 1.69× |
| Tennessee | 62,232 | 1.03× |
| Michigan | 61,240 | 0.78× |
| Arizona | 60,037 | 0.98× |
| Massachusetts | 59,336 | 1× |
| Ohio | 57,672 | 0.62× |
| Maryland | 52,314 | 1.01× |
| Washington | 48,474 | 0.8× |
| Nevada | 46,736 | 1.6× |
| Indiana | 42,556 | 0.77× |
| Colorado | 37,688 | 0.79× |
| Louisiana | 36,298 | 0.93× |
| Missouri | 35,685 | 0.73× |
| Alabama | 35,477 | 0.84× |
| South Carolina | 35,154 | 0.78× |
| Oregon | 28,393 | 0.82× |
| Minnesota | 26,787 | 0.62× |
| Connecticut | 24,436 | 0.81× |
| Wisconsin | 23,794 | 0.52× |
| Oklahoma | 23,055 | 0.69× |
| Mississippi | 21,093 | 0.85× |
| Washington, District of Columbia | 17,339 | 1.91× |
| New Mexico | 16,230 | 1.07× |
| Nebraska | 15,862 | 1.05× |
| Kansas | 15,046 | 0.63× |
| Iowa | 14,776 | 0.6× |
| Utah | 14,112 | 0.52× |
| Arkansas | 12,089 | 0.49× |
| Hawaii | 8,424 | 0.65× |
| Rhode Island | 8,044 | 0.84× |
| West Virginia | 7,864 | 0.56× |
| Idaho | 7,262 | 0.48× |
| Alaska | 6,727 | 1.04× |
| Maine | 6,700 | 0.62× |
| Montana | 6,352 | 0.76× |
| North Dakota | 6,105 | 0.99× |
| New Hampshire | 6,017 | 0.51× |
| South Dakota | 5,788 | 0.83× |
| Delaware | 5,603 | 0.67× |
| Wyoming | 5,453 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 7.91× | Business & Career |
| Google Maps | 6.72× | Internet & Social Media |
| CarGurus | 7.8× | Cars & Mobility |
| Joe DiMaggio | 36.94× | Sports |
| Indeed.com | 5.4× | Business & Career |
| Aruba | 20.68× | Travel & Leisure |
| Las Vegas | 5.62× | Travel & Leisure |
| Enterprise Rent-A-Car | 6.54× | Cars & Mobility |
| Planet Fitness | 4.05× | Sports |
| El País | 20.65× | News |
| Circle K | 6.8× | Shopping |
| Miami Hurricanes football | 13.66× | Sports |
| DeviantArt | 6.32× | Internet & Social Media |
| Khan Academy | 6.97× | Business & Career |
| London Eye | 15.4× | Travel & Leisure |
| Island | 5.45× | Travel & Leisure |
| AccuWeather | 4.95× | Home & Garden |
| Bruce Willis | 5.55× | Movies & TV |
| ICloud | 7.14× | Technology & Electronics |
| Caribbean | 4.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.66 |
| Travelling | THRILL | 1.79 |
| Spirituality | BALANCE | 1.77 |
| Urban Lifestyle | OPEN | 1.73 |
| Tradition | CONSERVATISM | 1.71 |
| Risk Appetite | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 6.9% |
| France | 4.9% |
See Santiago de Cuba audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Santiago de Cuba have in United States?
Santiago de Cuba has an estimated audience of 3,013,339 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Santiago de Cuba fans?
57.2% of Santiago de Cuba fans are female, 42.8% are male, with an average age of 41.8 years.
Which brands do Santiago de Cuba fans like most?
Santiago de Cuba fans show strongest brand affinity for Capital One (7.91×), Google Maps (6.72×), and CarGurus (7.8×) over the country average.
Where do Santiago de Cuba fans live in United States?
Santiago de Cuba fans in United States are most concentrated in Florida (reach 1,187,013), Texas (reach 424,476), and California (reach 310,427). These three regions account for the largest share of the active audience.
What other brands do Santiago de Cuba fans also like?
Beyond Santiago de Cuba itself, the audience over-indexes on Google Maps (6.72×), CarGurus (7.8×), Joe DiMaggio (36.94×), and Indeed.com (5.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Santiago de Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.