Rascasse Audience Intelligence

Santiago de Cuba Audience in United States

A data profile of the people who buy, follow and care about Santiago de Cuba in United States — modelled from more than twelve digital signal sources. Santiago de Cuba has an estimated audience of 3,013,339 people in United States.

#146among City in United States#760among POI in United States#826in Travel & Leisure

The average Santiago de Cuba fan in United States is 41.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Babe Ruth, Miami Hurricanes football, Joe DiMaggio, with strongest over-indexing on Babe Ruth (21.36× the country average).

Demographically, the Santiago de Cuba audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santiago de Cuba fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santiago de Cuba profile in United States.

Audience size
3M
in United States
Gender
57.2%♀
42.8% male
Age
41.8
average years
Country rank
#10259
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santiago de Cuba fans

57.2% are female, 42.8% are male, average age 41.8.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Santiago de Cuba audience in United States
MetricValue
Female57.2%
Male42.8%
Average age41.8
Estimated audience size3,013,339
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Santiago de Cuba audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Santiago de Cuba audience comes from United States.

Worldwide audience distribution share by country for Santiago de Cuba
CountryShare
United States44.6%
United Kingdom6.9%
France4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santiago de Cuba audience in United States is strongest.

Fig. 05

Top regions by affinity

Santiago de Cuba fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M4.78×
02Texas~400K1.50×
03Kentucky~50K1.41×
04Washington, District of Columbia~10K1.41×
05Nevada~40K1.37×
06New Jersey~100K1.30×
07New York~200K1.24×
08Georgia~100K1.15×
09Virginia~80K1.13×
10North Carolina~100K1.05×
11Nebraska~20K1.05×
12New Mexico~20K1.02×
13Massachusetts~60K1.01×
14Maryland~50K1.01×
15Alaska~6K1.01×
16Vermont~5K1.01×
17Louisiana~40K1.00×
18Connecticut~30K0.99×
19Rhode Island~9K0.99×
20North Dakota~6K0.99×
21South Carolina~40K0.97×
22South Dakota~7K0.97×
23California~300K0.96×
24Illinois~100K0.96×
25Tennessee~60K0.96×
26Montana~8K0.96×
27Arizona~60K0.95×
28Oregon~30K0.94×
29Delaware~8K0.93×
30Mississippi~20K0.92×
31New Hampshire~10K0.92×
32Maine~10K0.92×
33Alabama~40K0.91×
34Washington~50K0.90×
35Colorado~40K0.90×
36West Virginia~10K0.90×
37Hawaii~10K0.90×
38Pennsylvania~90K0.89×
39Idaho~10K0.89×
40Arkansas~20K0.87×
41Oklahoma~30K0.86×
42Iowa~20K0.86×
43Kansas~20K0.86×
44Indiana~50K0.85×
45Missouri~40K0.84×
46Michigan~70K0.83×
47Minnesota~30K0.81×
48Utah~20K0.81×
49Wisconsin~40K0.79×
50Ohio~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Santiago de Cuba, United States
0.76×1.00×4.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santiago de Cuba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santiago de Cuba audience
#·InterestCategoryAffinity×
01Campeonato Brasileiro Série BSports44.94×
02Joe DiMaggioSports28.08×
03Babe RuthSports21.36×
04Sarah ConnorMusic & Radio19.99×
05Fright NightMovies & TV19.80×
06Miami Hurricanes footballSports15.88×
07Cuban cuisineFood & Beverages15.62×
08Copa LibertadoresSports13.11×
09El PaísNews12.78×
10London EyeTravel & Leisure10.47×
11Web serverTechnology & Electronics7.50×
12Royal Caribbean Cruises Ltd.Travel & Leisure4.65×
13Anne HathawayMovies & TV4.41×
14Robert RedfordMovies & TV4.22×
15IslandTravel & Leisure4.14×
16Las VegasTravel & Leisure3.82×
17Spanish languagePolitics & Society3.28×
18CaribbeanTravel & Leisure3.22×
19Planet FitnessSports2.13×
20FIFA World CupSports2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santiago de Cuba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santiago de Cuba audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.48×
SpiritualityBALANCE1.84×
Urban LifestyleOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santiago de Cuba audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santiago de Cuba have in United States?

Santiago de Cuba has an estimated audience of 3,013,339 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Santiago de Cuba fans?

57.2% of Santiago de Cuba fans are female, 42.8% are male, with an average age of 41.8 years.

03

Which brands do Santiago de Cuba fans like most?

Santiago de Cuba fans show strongest brand affinity for Babe Ruth (21.36×), Miami Hurricanes football (15.88×), and Joe DiMaggio (28.08×) over the country average.

04

Where do Santiago de Cuba fans live in United States?

Santiago de Cuba fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Santiago de Cuba fans also like?

Beyond Santiago de Cuba itself, the audience over-indexes on Miami Hurricanes football (15.88×), Joe DiMaggio (28.08×), Web server (7.5×), and Las Vegas (3.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santiago de Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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