A data profile of the people who buy, follow and care about Santiago de Cuba in Mexico — modelled from more than twelve digital signal sources. Santiago de Cuba has an estimated audience of 258,393 people in Mexico.
The average Santiago de Cuba fan in Mexico is 31.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Stonehenge, Catholic Church, Banana, with strongest over-indexing on Stonehenge (10.78× the country average).
Demographically, the Santiago de Cuba audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Santiago de Cuba fan in Mexico is balanced, around 31.2 years old, with strong Mindfulness tendencies and a notable affinity for Stonehenge.
The key figures that characterise the Santiago de Cuba profile in Mexico.
50.5% are female, 49.5% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 31.2 |
| Estimated audience size | 258,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Santiago de Cuba audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 44.7% |
| United Kingdom | 6.9% |
| France | 4.9% |
Where the Santiago de Cuba audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~60K | 1.65× | |
| 02 | Yucatan | ~7K | 1.25× | |
| 03 | Distrito Federal | ~40K | 1.17× | |
| 04 | Chiapas | ~9K | 1.13× | |
| 05 | Veracruz (state) | ~20K | 1.08× | |
| 06 | Hidalgo | ~7K | 1.07× | |
| 07 | Jalisco | ~20K | 1.06× | |
| 08 | Campeche | ~2K | 1.05× | |
| 09 | Puebla | ~10K | 1.01× | |
| 10 | Nayarit | ~3K | 1.01× | |
| 11 | Michoacan de Ocampo | ~9K | 1.00× | |
| 12 | Baja California Sur | ~2K | 1.00× | |
| 13 | Colima | ~2K | 1.00× | |
| 14 | Nuevo Leon | ~20K | 0.97× | |
| 15 | Guanajuato | ~10K | 0.97× | |
| 16 | Morelos | ~4K | 0.97× | |
| 17 | Zacatecas | ~3K | 0.97× | |
| 18 | Guerrero | ~6K | 0.96× | |
| 19 | Aguascalientes | ~3K | 0.96× | |
| 20 | Tlaxcala | ~3K | 0.96× | |
| 21 | Durango | ~3K | 0.95× | |
| 22 | Baja California | ~10K | 0.93× | |
| 23 | Chihuahua | ~8K | 0.92× | |
| 24 | Coahuila de Zaragoza | ~7K | 0.91× | |
| 25 | Sinaloa | ~6K | 0.91× |
The strongest cross-interests of the Santiago de Cuba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babe Ruth | Sports | 13.66× | ||
| 02 | Stonehenge | Travel & Leisure | 10.78× | ||
| 03 | Sebastian Yatra | Music & Radio | 9.98× | ||
| 04 | Cinnamoroll | Movies & TV | 4.56× | ||
| 05 | Office 365 | Technology & Electronics | 3.01× | ||
| 06 | Banana | Food & Beverages | 3.00× | ||
| 07 | Sarcasm | Politics & Society | 3.00× | ||
| 08 | Travel agency | Travel & Leisure | 3.00× | ||
| 09 | El País | News | 3.00× | ||
| 10 | Freeware | Technology & Electronics | 3.00× | ||
| 11 | Dentistry | Business & Career | 3.00× | ||
| 12 | Google Drive | Technology & Electronics | 3.00× | ||
| 13 | Sexology | Kids & Family | 3.00× | ||
| 14 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 15 | Catholic Church | Politics & Society | 2.75× | ||
| 16 | Costa Rica | Travel & Leisure | 2.70× | ||
| 17 | Game consoles | Technology & Electronics | 1.94× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.86× | ||
| 19 | Take-out | Food & Beverages | 1.66× | ||
| 20 | Reggaeton | Music & Radio | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.35× | |
| Patriotism | CONSERVATISM | 2.12× | |
| Risk Appetite | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| DIY Mentality | THRILL | 0.86× |
Santiago de Cuba has an estimated audience of 258,393 people in Mexico, concentrated in State of Mexico and Distrito Federal.
50.5% of Santiago de Cuba fans are female, 49.5% are male, with an average age of 31.2 years.
Santiago de Cuba fans show strongest brand affinity for Stonehenge (10.78×), Catholic Church (2.75×), and Banana (3×) over the country average.
Santiago de Cuba fans in Mexico are most concentrated in State of Mexico (reach ~60K), Distrito Federal (reach ~40K), and Jalisco (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Santiago de Cuba itself, the audience over-indexes on Catholic Church (2.75×), Banana (3×), Sarcasm (3×), and Sebastian Yatra (9.98×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Santiago de Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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