A data profile of the people who buy, follow and care about Take-out in Mexico — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 5,311,480 people in Mexico.
Take-out has an estimated audience of 5,311,480 people in Mexico. 56.0% are female, 44.0% are male, average age 34.0. Top brand affinities: Regional styles of Mexican music, Easy (store), BTS, Moda Feminina, Maquillaje Profesional.
Top brand affinities include Regional styles of Mexican music, Easy (store), BTS, with strongest over-indexing on Regional styles of Mexican music (1.67× the country average).
Demographically, the Take-out audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
The typical Take-out fan in Mexico is more female, around 34.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.
The key figures that characterise the Take-out profile in Mexico.
56.0% are female, 44.0% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 34.0 |
| Estimated audience size | 5,311,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Take-out audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camila Cabello | Music & Radio | 2.86× | ||
| 02 | Sebastian Yatra | Music & Radio | 2.48× | ||
| 03 | Cuban rumba | Music & Radio | 2.30× | ||
| 04 | Moda Feminina | Fashion & Accessoires | 2.07× | ||
| 05 | Cinnamoroll | Movies & TV | 2.06× | ||
| 06 | Easy (store) | Home & Garden | 2.03× | ||
| 07 | UÑAS DECORADAS | Beauty & Wellness | 1.88× | ||
| 08 | Manicure & Pedicure | Beauty & Wellness | 1.81× | ||
| 09 | Salsa romántica | Music & Radio | 1.79× | ||
| 10 | Decoration | Home & Garden | 1.78× | ||
| 11 | Hotmart | Shopping | 1.70× | ||
| 12 | BTS | Music & Radio | 1.69× | ||
| 13 | Regional styles of Mexican music | Music & Radio | 1.67× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 1.66× | ||
| 15 | Maquillaje Profesional | Beauty & Wellness | 1.60× | ||
| 16 | medicina natural | Health | 1.58× | ||
| 17 | Merengue music | Music & Radio | 1.57× | ||
| 18 | Pizza delivery | Food & Beverages | 1.56× | ||
| 19 | Avianca | Travel & Leisure | 1.54× | ||
| 20 | Social dance | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Urban Lifestyle | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Tradition | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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