Rascasse Audience Intelligence

Take-out Audience in Mexico

A data profile of the people who buy, follow and care about Take-out in Mexico — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 5,311,480 people in Mexico.

Take-out has an estimated audience of 5,311,480 people in Mexico. 56.0% are female, 44.0% are male, average age 34.0. Top brand affinities: Regional styles of Mexican music, Easy (store), BTS, Moda Feminina, Maquillaje Profesional.

Top brand affinities include Regional styles of Mexican music, Easy (store), BTS, with strongest over-indexing on Regional styles of Mexican music (1.67× the country average).

Demographically, the Take-out audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

The typical Take-out fan in Mexico is more female, around 34.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Take-out profile in Mexico.

Audience size
5.3M
in Mexico
Gender
56.0%
44.0% male
Age
34.0
average years
Country rank
#462
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Take-out fans

56.0% are female, 44.0% are male, average age 34.0.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Take-out audience in Mexico
MetricValue
Female56.0%
Male44.0%
Average age34.0
Estimated audience size5,311,480
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Take-out audience in Mexico
Age bracketShare%
16-1931%
20-2924%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Take-out audience comes from Mexico.

Worldwide audience distribution share by country for Take-out
CountryShare
United States22.3%
United Kingdom6.7%
Italy6.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Take-out audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Take-out audience
#·InterestCategoryAffinity×
01Camila CabelloMusic & Radio2.86×
02Sebastian YatraMusic & Radio2.48×
03Cuban rumbaMusic & Radio2.30×
04Moda FemininaFashion & Accessoires2.07×
05CinnamorollMovies & TV2.06×
06Easy (store)Home & Garden2.03×
07UÑAS DECORADASBeauty & Wellness1.88×
08Manicure & PedicureBeauty & Wellness1.81×
09Salsa románticaMusic & Radio1.79×
10DecorationHome & Garden1.78×
11HotmartShopping1.70×
12BTSMusic & Radio1.69×
13Regional styles of Mexican musicMusic & Radio1.67×
14Makeup TutorialsBeauty & Wellness1.66×
15Maquillaje ProfesionalBeauty & Wellness1.60×
16medicina naturalHealth1.58×
17Merengue musicMusic & Radio1.57×
18Pizza deliveryFood & Beverages1.56×
19AviancaTravel & Leisure1.54×
20Social danceSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Take-out audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Take-out audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.00×
Price SensitivityPREMIUM1.00×
Urban LifestyleOPEN0.97×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Take-out audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
TraditionCONSERVATISM0.80×
Risk AppetiteTHRILL0.81×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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