Take-out Audience in Mexico

Take-out has an estimated audience of 5,311,480 people in Mexico. 56.0% are female, 44.0% are male, average age 34.0. Top brand affinities: Regional styles of Mexican music, Easy (store), BTS, Moda Feminina, Maquillaje Profesional.
Top brand affinities include Regional styles of Mexican music, Easy (store), BTS, with strongest over-indexing on Regional styles of Mexican music (1.67× the country average). Demographically, the Take-out audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Take-out fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 34.0 |
| Estimated audience size | 5,311,480 |
Audience persona
The typical Take-out fan in Mexico is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 1.67× | Music & Radio |
| Easy (store) | 2.03× | Home & Garden |
| BTS | 1.69× | Music & Radio |
| Moda Feminina | 2.07× | Fashion & Accessoires |
| Maquillaje Profesional | 1.6× | Beauty & Wellness |
| Merengue music | 1.57× | Music & Radio |
| Cinnamoroll | 2.06× | Movies & TV |
| Social dance | 1.51× | Sports |
| Cuban rumba | 2.3× | Music & Radio |
| Marco Antonio Solís | 1.69× | Music & Radio |
| Avianca | 1.54× | Travel & Leisure |
| Pizza delivery | 1.56× | Food & Beverages |
| UÑAS DECORADAS | 1.88× | Beauty & Wellness |
| Makeup Tutorials | 1.66× | Beauty & Wellness |
| Decoration | 1.78× | Home & Garden |
| Camila Cabello | 2.86× | Music & Radio |
| Manicure & Pedicure | 1.81× | Beauty & Wellness |
| Hotmart | 1.7× | Shopping |
| Salsa romántica | 1.79× | Music & Radio |
| Sebastian Yatra | 2.48× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.19 |
| Family Orientation | CONSERVATISM | 2.01 |
| Quality Awareness | PREMIUM | 1.98 |
| Price Sensitivity | PREMIUM | 1.83 |
| Travelling | THRILL | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
See Take-out audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.