Take-out Audience in Mexico

Take-out logo

Take-out has an estimated audience of 5,311,480 people in Mexico. 56.0% are female, 44.0% are male, average age 34.0. Top brand affinities: Regional styles of Mexican music, Easy (store), BTS, Moda Feminina, Maquillaje Profesional.

Top brand affinities include Regional styles of Mexican music, Easy (store), BTS, with strongest over-indexing on Regional styles of Mexican music (1.67× the country average). Demographically, the Take-out audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Food & Beverages · Type: Topic

Demographics of Take-out fans

Demographic split for Take-out audience in Mexico
MetricValue
Female56.0%
Male44.0%
Average age34.0
Estimated audience size5,311,480

Audience persona

The typical Take-out fan in Mexico is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Take-out audience
BrandAffinityCategory
Regional styles of Mexican music1.67×Music & Radio
Easy (store)2.03×Home & Garden
BTS1.69×Music & Radio
Moda Feminina2.07×Fashion & Accessoires
Maquillaje Profesional1.6×Beauty & Wellness
Merengue music1.57×Music & Radio
Cinnamoroll2.06×Movies & TV
Social dance1.51×Sports
Cuban rumba2.3×Music & Radio
Marco Antonio Solís1.69×Music & Radio
Avianca1.54×Travel & Leisure
Pizza delivery1.56×Food & Beverages
UÑAS DECORADAS1.88×Beauty & Wellness
Makeup Tutorials1.66×Beauty & Wellness
Decoration1.78×Home & Garden
Camila Cabello2.86×Music & Radio
Manicure & Pedicure1.81×Beauty & Wellness
Hotmart1.7×Shopping
Salsa romántica1.79×Music & Radio
Sebastian Yatra2.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Take-out audience
TraitClusterScore
Design AffinityPREMIUM2.52
Luxury OrientationPREMIUM2.19
Family OrientationCONSERVATISM2.01
Quality AwarenessPREMIUM1.98
Price SensitivityPREMIUM1.83
TravellingTHRILL1.79

Worldwide distribution

Worldwide audience distribution share by country for Take-out
CountryShare
United States22.3%
United Kingdom6.7%
Italy6.5%

See Take-out audiences in other countries

More Food & Beverages audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.