A data profile of the people who buy, follow and care about Take-out in Canada — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 5,100,235 people in Canada.
The average Take-out fan in Canada is 40.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include nandos, Carros, Falabella (retail store), with strongest over-indexing on nandos (1.6× the country average).
Demographically, the Take-out audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 13 regions tracked by Rascasse.
The typical Take-out fan in Canada is balanced, around 40.3 years old, with strong Individualism tendencies and a notable affinity for nandos.
The key figures that characterise the Take-out profile in Canada.
54.9% are female, 45.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.3 |
| Estimated audience size | 5,100,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Take-out audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
Where the Take-out audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.69× | |
| 02 | British Columbia | ~1M | 1.60× | |
| 03 | New Brunswick | ~200K | 1.32× | |
| 04 | Nova Scotia | ~200K | 1.28× | |
| 05 | Prince Edward Island | ~30K | 1.18× | |
| 06 | Newfoundland and Labrador | ~80K | 1.08× | |
| 07 | Yukon | ~6K | 0.95× | |
| 08 | Alberta | ~600K | 0.94× | |
| 09 | Nunavut | ~5K | 0.94× | |
| 10 | Northwest Territories | ~6K | 0.92× | |
| 11 | Quebec | ~1M | 0.78× | |
| 12 | Saskatchewan | ~100K | 0.78× | |
| 13 | Manitoba | ~100K | 0.55× |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viajes Y Turismo | Travel & Leisure | 2.03× | ||
| 02 | Viajes y Paseos | Internet & Social Media | 2.03× | ||
| 03 | Ministop | Food & Beverages | 1.73× | ||
| 04 | Greenwich Barkada | POI | 1.72× | ||
| 05 | Falabella (retail store) | Fashion & Accessoires | 1.71× | ||
| 06 | Pizza Fan | Food & Beverages | 1.64× | ||
| 07 | Amber Riley | Movies & TV | 1.62× | ||
| 08 | nandos | Food & Beverages | 1.60× | ||
| 09 | Round Table Pizza | Food & Beverages | 1.58× | ||
| 10 | foodpanda | Food & Beverages | 1.58× | ||
| 11 | Sebastian Yatra | Music & Radio | 1.57× | ||
| 12 | Wisin | Music & Radio | 1.57× | ||
| 13 | Union Bank of the Philippines | Business & Career | 1.56× | ||
| 14 | Croquette | Food & Beverages | 1.53× | ||
| 15 | Carros | Travel & Leisure | 1.52× | ||
| 16 | Sodimac | Home & Garden | 1.52× | ||
| 17 | World of Coca-Cola | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.00× | |
| Convenience Orientation | PREMIUM | 0.98× | |
| Career Orientation | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.81× | |
| Tradition | CONSERVATISM | 0.87× | |
| Spirituality | BALANCE | 0.89× |
Take-out has an estimated audience of 5,100,235 people in Canada, concentrated in Ontario and British Columbia.
54.9% of Take-out fans are female, 45.1% are male, with an average age of 40.3 years.
Take-out fans show strongest brand affinity for nandos (1.6×), Carros (1.52×), and Falabella (retail store) (1.71×) over the country average.
Take-out fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Take-out itself, the audience over-indexes on Carros (1.52×), Falabella (retail store) (1.71×), Round Table Pizza (1.58×), and foodpanda (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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