A data profile of the people who buy, follow and care about Take-out in Brazil — modelled from more than twelve digital signal sources. Take-out has an estimated audience of 6,038,764 people in Brazil.
The average Take-out fan in Brazil is 39.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Seleção Brasileira, Harry Potter, Seafood, with strongest over-indexing on Seleção Brasileira (1.53× the country average).
Demographically, the Take-out audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Take-out fan in Brazil is more female, around 39.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Take-out profile in Brazil.
61.1% are female, 38.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 39.5 |
| Estimated audience size | 6,038,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Take-out audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 6.7% |
| Italy | 6.5% |
Where the Take-out audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.99× | |
| 02 | Amazonas | ~100K | 1.42× | |
| 03 | São Paulo | ~2M | 1.37× | |
| 04 | Espírito Santo | ~200K | 1.21× | |
| 05 | Santa Catarina | ~300K | 1.12× | |
| 06 | Rio Grande do Norte | ~100K | 1.10× | |
| 07 | Pará | ~200K | 1.08× | |
| 08 | Maranhão | ~200K | 1.08× | |
| 09 | Roraima | ~20K | 1.07× | |
| 10 | Mato Grosso | ~100K | 1.02× | |
| 11 | Rio de Janeiro | ~600K | 1.00× | |
| 12 | Paraná | ~400K | 0.98× | |
| 13 | Bahia | ~400K | 0.94× | |
| 14 | Mato Grosso do Sul | ~80K | 0.92× | |
| 15 | Amapá | ~20K | 0.92× | |
| 16 | Rio Grande do Sul | ~300K | 0.90× | |
| 17 | Piauí | ~70K | 0.88× | |
| 18 | Rondônia | ~40K | 0.88× | |
| 19 | Sergipe | ~50K | 0.87× | |
| 20 | Acre | ~20K | 0.87× | |
| 21 | Alagoas | ~80K | 0.86× | |
| 22 | Ceará | ~200K | 0.85× | |
| 23 | Pernambuco | ~200K | 0.84× | |
| 24 | Tocantins | ~30K | 0.84× | |
| 25 | Paraíba | ~100K | 0.83× | |
| 26 | Minas Gerais | ~500K | 0.81× | |
| 27 | Goiás | ~200K | 0.76× |
The strongest cross-interests of the Take-out audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.68× | ||
| 02 | Seafood | Food & Beverages | 2.66× | ||
| 03 | InfoJobs | Business & Career | 2.42× | ||
| 04 | Customer service | Business & Career | 2.32× | ||
| 05 | Sandwich | Food & Beverages | 2.26× | ||
| 06 | Burger King | Food & Beverages | 2.24× | ||
| 07 | JusBrasil | Internet & Social Media | 2.00× | ||
| 08 | Italian cuisine | Food & Beverages | 1.91× | ||
| 09 | Bakery | Food & Beverages | 1.88× | ||
| 10 | Meat | Food & Beverages | 1.87× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 1.87× | ||
| 12 | McDonald's | Food & Beverages | 1.84× | ||
| 13 | Riachuelo | Shopping | 1.80× | ||
| 14 | mulheres | Movies & TV | 1.80× | ||
| 15 | Vivara | Pets & Animals | 1.74× | ||
| 16 | PCI Concursos | Shopping | 1.72× | ||
| 17 | Paris Saint-Germain | Sports | 1.62× | ||
| 18 | Cake | Food & Beverages | 1.58× | ||
| 19 | Seleção Brasileira | Sports | 1.53× | ||
| 20 | Harry Potter | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.29× | |
| Pet Ownership | JOY | 1.26× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Tradition | CONSERVATISM | 0.87× | |
| Need for Security | CONSERVATISM | 0.87× |
Take-out has an estimated audience of 6,038,764 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
61.1% of Take-out fans are female, 38.9% are male, with an average age of 39.5 years.
Take-out fans show strongest brand affinity for Seleção Brasileira (1.53×), Harry Potter (1.52×), and Seafood (2.66×) over the country average.
Take-out fans in Brazil are most concentrated in São Paulo (reach ~2M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Take-out itself, the audience over-indexes on Harry Potter (1.52×), Seafood (2.66×), Burger King (2.24×), and Meat (1.87×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Take-out. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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