A data profile of the people who buy, follow and care about InfoJobs in Brazil — modelled from more than twelve digital signal sources. InfoJobs has an estimated audience of 5,939,465 people in Brazil.
The average InfoJobs fan in Brazil is 36.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Rio Grande do Sul.
Top brand affinities include Sadia, Multistage rocket, Corpo Saudável, with strongest over-indexing on Sadia (8.26× the country average).
Demographically, the InfoJobs audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical InfoJobs fan in Brazil is more female, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Sadia.
The key figures that characterise the InfoJobs profile in Brazil.
68.2% are female, 31.8% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 36.7 |
| Estimated audience size | 5,939,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 33% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 7% |
Where the InfoJobs audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~4.5M | 3.66× | |
| 02 | Rio Grande do Sul | ~1M | 3.20× | |
| 03 | Rio de Janeiro | ~1.5M | 2.27× | |
| 04 | Bahia | ~500K | 1.25× | |
| 05 | Pernambuco | ~300K | 1.08× | |
| 06 | Sergipe | ~60K | 1.04× | |
| 07 | Alagoas | ~90K | 1.02× | |
| 08 | Amazonas | ~100K | 1.01× | |
| 09 | Rio Grande do Norte | ~100K | 0.98× | |
| 10 | Federal District | ~90K | 0.90× | |
| 11 | Paraná | ~300K | 0.89× | |
| 12 | Paraíba | ~100K | 0.89× | |
| 13 | Santa Catarina | ~200K | 0.86× | |
| 14 | Minas Gerais | ~500K | 0.85× | |
| 15 | Espírito Santo | ~100K | 0.80× | |
| 16 | Mato Grosso do Sul | ~60K | 0.74× | |
| 17 | Ceará | ~200K | 0.69× | |
| 18 | Pará | ~100K | 0.64× | |
| 19 | Amapá | ~10K | 0.64× | |
| 20 | Piauí | ~50K | 0.63× | |
| 21 | Maranhão | ~90K | 0.58× | |
| 22 | Roraima | ~10K | 0.57× | |
| 23 | Goiás | ~100K | 0.54× | |
| 24 | Rondônia | ~20K | 0.49× | |
| 25 | Acre | ~10K | 0.47× | |
| 26 | Mato Grosso | ~50K | 0.43× | |
| 27 | Tocantins | ~20K | 0.40× |
The strongest cross-interests of the InfoJobs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multistage rocket | Cars & Mobility | 8.81× | ||
| 02 | Sadia | Food & Beverages | 8.26× | ||
| 03 | Net-Empregos | Travel & Leisure | 5.44× | ||
| 04 | Detox | Health | 3.20× | ||
| 05 | Catho | Business & Career | 2.80× | ||
| 06 | Waze | Internet & Social Media | 2.65× | ||
| 07 | Pattern (sewing) | Home & Garden | 2.57× | ||
| 08 | Corpo Saudável | Topic | 2.40× | ||
| 09 | Sewing machine | Home & Garden | 2.09× | ||
| 10 | Embroidery | Home & Garden | 2.03× | ||
| 11 | Indeed.com | Business & Career | 2.01× | ||
| 12 | Manicure & Pedicure | Beauty & Wellness | 1.74× | ||
| 13 | Galinha Pintadinha | Movies & TV | 1.72× | ||
| 14 | mulheres | Movies & TV | 1.71× | ||
| 15 | Hotmart | Shopping | 1.67× | ||
| 16 | Crochet | Home & Garden | 1.64× | ||
| 17 | Vivara | Pets & Animals | 1.59× | ||
| 18 | PCI Concursos | Shopping | 1.59× | ||
| 19 | Knitting | Home & Garden | 1.59× | ||
| 20 | Sewing | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Quality Awareness | PREMIUM | 1.19× | |
| Creativity | OPEN | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Risk Appetite | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.66× |
InfoJobs has an estimated audience of 5,939,465 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
68.2% of InfoJobs fans are female, 31.8% are male, with an average age of 36.7 years.
InfoJobs fans show strongest brand affinity for Sadia (8.26×), Multistage rocket (8.81×), and Corpo Saudável (2.4×) over the country average.
InfoJobs fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Rio de Janeiro (reach ~1.5M), and Rio Grande do Sul (reach ~1M). These three regions account for the largest share of the active audience.
Beyond InfoJobs itself, the audience over-indexes on Multistage rocket (8.81×), Corpo Saudável (2.4×), Net-Empregos (5.44×), and Hotmart (1.67×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for InfoJobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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