Rascasse Audience Intelligence

Sewing machine Audience in Brazil

A data profile of the people who buy, follow and care about Sewing machine in Brazil — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 7,252,901 people in Brazil.

#575among Topic in Brazil#42in Home & Garden

The average Sewing machine fan in Brazil is 46.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewing machine profile in Brazil.

Audience size
7.3M
in Brazil
Gender
83.4%♀
16.6% male
Age
46.2
average years
Country rank
#860
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewing machine fans

83.4% are female, 16.6% are male, average age 46.2.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Sewing machine audience in Brazil
MetricValue
Female83.4%
Male16.6%
Average age46.2
Estimated audience size7,252,901
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Sewing machine audience in Brazil
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4926%
50+35%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Sewing machine audience comes from Brazil.

Worldwide audience distribution share by country for Sewing machine
CountryShare
United States11.6%
Brazil7.9%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewing machine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Sewing machine fans by region: top regions in Brazil
#RegionReachAffinity×
01Santa Catarina~400K1.11×
02Roraima~20K1.11×
03Amapá~30K1.08×
04Rio Grande do Sul~500K1.07×
05Acre~30K1.06×
06São Paulo~2M1.02×
07Rondônia~60K1.01×
08Tocantins~50K1.01×
09Minas Gerais~700K1.00×
10Sergipe~80K1.00×
11Federal District~100K0.99×
12Mato Grosso do Sul~100K0.99×
13Paraná~400K0.98×
14Paraíba~100K0.98×
15Rio Grande do Norte~100K0.98×
16Rio de Janeiro~700K0.97×
17Alagoas~100K0.97×
18Piauí~100K0.97×
19Espírito Santo~100K0.96×
20Pernambuco~300K0.95×
21Amazonas~100K0.95×
22Maranhão~200K0.94×
23Mato Grosso~100K0.94×
24Pará~200K0.93×
25Goiás~300K0.91×
26Bahia~400K0.90×
27Ceará~300K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Brazil

See Sewing machine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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