Rascasse Audience Intelligence

Indeed.com Target Market in Brazil

A data profile of the people who buy, follow and care about Indeed.com in Brazil — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 8,106,286 people in Brazil.

#1among Career website in Brazil#59among Brand in Brazil#113in Business & Career

The average Indeed.com fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indeed.com profile in Brazil.

Audience size
8.1M
in Brazil
Gender
62.1%♀
37.9% male
Age
38.0
average years
Country rank
#746
Brand in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indeed.com

62.1% are female, 37.9% are male, average age 38.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Indeed.com audience in Brazil
MetricValue
Female62.1%
Male37.9%
Average age38.0
Estimated audience size8,106,286
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Indeed.com audience in Brazil
Age bracketShare%
16-1919%
20-2924%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Indeed.com audience comes from Brazil.

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.2%
United Kingdom6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indeed.com audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Indeed.com customers by region in Brazil
#RegionReachAffinity×
01Minas Gerais~2M2.38×
02Paraná~1M2.35×
03São Paulo~4.5M2.17×
04Ceará~700K2.06×
05Santa Catarina~700K1.88×
06Rio de Janeiro~1M1.58×
07Federal District~200K1.22×
08Rio Grande do Sul~600K1.21×
09Pernambuco~400K1.12×
10Espírito Santo~200K1.11×
11Rio Grande do Norte~100K1.07×
12Bahia~500K0.85×
13Goiás~300K0.81×
14Mato Grosso do Sul~90K0.76×
15Sergipe~60K0.73×
16Mato Grosso~100K0.72×
17Pará~200K0.69×
18Amazonas~90K0.62×
19Maranhão~100K0.61×
20Paraíba~90K0.56×
21Alagoas~60K0.52×
22Amapá~10K0.45×
23Piauí~50K0.43×
24Acre~10K0.43×
25Roraima~9K0.40×
26Rondônia~20K0.34×
27Tocantins~20K0.33×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Indeed.com audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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