A data profile of the people who buy, follow and care about Sewing in Brazil — modelled from more than twelve digital signal sources. Sewing has an estimated audience of 12,569,984 people in Brazil.
The average Sewing fan in Brazil is 44.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Santa Catarina.
Top brand affinities include Magazine Luiza, Parent, Therapy, with strongest over-indexing on Magazine Luiza (1.59× the country average).
Demographically, the Sewing audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sewing fan in Brazil is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Magazine Luiza.
The key figures that characterise the Sewing profile in Brazil.
79.5% are female, 20.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 44.9 |
| Estimated audience size | 12,569,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Sewing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
Where the Sewing audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~1.5M | 2.59× | |
| 02 | São Paulo | ~6.5M | 2.00× | |
| 03 | Rio Grande do Sul | ~1M | 1.68× | |
| 04 | Paraná | ~1M | 1.54× | |
| 05 | Minas Gerais | ~1.5M | 1.17× | |
| 06 | Mato Grosso do Sul | ~200K | 1.17× | |
| 07 | Goiás | ~500K | 1.09× | |
| 08 | Mato Grosso | ~200K | 1.05× | |
| 09 | Espírito Santo | ~300K | 0.97× | |
| 10 | Roraima | ~30K | 0.97× | |
| 11 | Rondônia | ~100K | 0.95× | |
| 12 | Amapá | ~40K | 0.95× | |
| 13 | Acre | ~40K | 0.95× | |
| 14 | Pernambuco | ~500K | 0.94× | |
| 15 | Sergipe | ~100K | 0.92× | |
| 16 | Tocantins | ~80K | 0.91× | |
| 17 | Amazonas | ~200K | 0.89× | |
| 18 | Federal District | ~200K | 0.89× | |
| 19 | Rio Grande do Norte | ~200K | 0.88× | |
| 20 | Pará | ~400K | 0.87× | |
| 21 | Alagoas | ~200K | 0.87× | |
| 22 | Ceará | ~500K | 0.86× | |
| 23 | Piauí | ~100K | 0.86× | |
| 24 | Rio de Janeiro | ~1M | 0.85× | |
| 25 | Maranhão | ~300K | 0.85× | |
| 26 | Paraíba | ~200K | 0.84× | |
| 27 | Bahia | ~700K | 0.79× |
The strongest cross-interests of the Sewing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 2.33× | ||
| 02 | Sewing machine | Home & Garden | 2.16× | ||
| 03 | Yarn | Fashion & Accessoires | 2.06× | ||
| 04 | Embroidery | Home & Garden | 2.00× | ||
| 05 | Knitting | Home & Garden | 1.79× | ||
| 06 | mulheres | Movies & TV | 1.65× | ||
| 07 | Hair coloring | Beauty & Wellness | 1.65× | ||
| 08 | Crochet | Home & Garden | 1.64× | ||
| 09 | Child development | Business & Career | 1.64× | ||
| 10 | Hotmart | Shopping | 1.62× | ||
| 11 | Parent | Kids & Family | 1.61× | ||
| 12 | Blouse | Fashion & Accessoires | 1.61× | ||
| 13 | Galinha Pintadinha | Movies & TV | 1.61× | ||
| 14 | Flower | Home & Garden | 1.60× | ||
| 15 | Magazine Luiza | Shopping | 1.59× | ||
| 16 | Sun | Travel & Leisure | 1.58× | ||
| 17 | Riachuelo | Shopping | 1.55× | ||
| 18 | Moda Feminina | Fashion & Accessoires | 1.53× | ||
| 19 | Therapy | Health | 1.52× | ||
| 20 | Vivara | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Creativity | OPEN | 1.13× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Social Media Usage | JOY | 0.70× | |
| Spirituality | BALANCE | 0.71× |
Sewing has an estimated audience of 12,569,984 people in Brazil, concentrated in São Paulo and Minas Gerais.
79.5% of Sewing fans are female, 20.5% are male, with an average age of 44.9 years.
Sewing fans show strongest brand affinity for Magazine Luiza (1.59×), Parent (1.61×), and Therapy (1.52×) over the country average.
Sewing fans in Brazil are most concentrated in São Paulo (reach ~6.5M), Minas Gerais (reach ~1.5M), and Santa Catarina (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sewing itself, the audience over-indexes on Parent (1.61×), Therapy (1.52×), Sun (1.58×), and Knitting (1.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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