Sewing Audience in Brazil
Sewing has an estimated audience of 12,569,984 people in Brazil. 79.5% are female, 20.5% are male, average age 44.9. Top regions: São Paulo, Santa Catarina, Minas Gerais. Top brand affinities: Magazine Luiza, Parent, Therapy, Sun, Knitting.
The average Sewing fan in Brazil is 44.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Santa Catarina, Minas Gerais. Top brand affinities include Magazine Luiza, Parent, Therapy, with strongest over-indexing on Magazine Luiza (1.59× the country average). Demographically, the Sewing audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sewing fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 44.9 |
| Estimated audience size | 12,569,984 |
Audience persona
The typical Sewing fan in Brazil is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for Magazine Luiza.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,601,619 | 2.02× |
| Santa Catarina | 1,567,686 | 2.72× |
| Minas Gerais | 1,545,922 | 1.19× |
| Rio Grande do Sul | 1,304,750 | 1.76× |
| Paraná | 1,224,866 | 1.59× |
| Rio de Janeiro | 976,006 | 0.83× |
| Bahia | 600,302 | 0.72× |
| Goiás | 533,338 | 1.11× |
| Pernambuco | 527,905 | 0.92× |
| Ceará | 443,394 | 0.81× |
| Pará | 324,580 | 0.79× |
| Mato Grosso | 256,441 | 1.09× |
| Espírito Santo | 247,843 | 0.95× |
| Mato Grosso do Sul | 237,161 | 1.29× |
| Maranhão | 225,769 | 0.72× |
| Federal District | 174,563 | 0.83× |
| Amazonas | 170,261 | 0.78× |
| Paraíba | 167,788 | 0.66× |
| Rio Grande do Norte | 153,739 | 0.73× |
| Alagoas | 119,236 | 0.65× |
| Piauí | 102,271 | 0.59× |
| Sergipe | 101,943 | 0.78× |
| Rondônia | 88,796 | 0.85× |
| Tocantins | 50,915 | 0.61× |
| Roraima | 29,000 | 0.82× |
| Acre | 28,283 | 0.65× |
| Amapá | 24,461 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Magazine Luiza | 1.59× | Shopping |
| Parent | 1.61× | Kids & Family |
| Therapy | 1.52× | Health |
| Sun | 1.58× | Travel & Leisure |
| Knitting | 1.79× | Home & Garden |
| Crochet | 1.64× | Home & Garden |
| Yarn | 2.06× | Fashion & Accessoires |
| Sewing machine | 2.16× | Home & Garden |
| Hotmart | 1.62× | Shopping |
| mulheres | 1.65× | Movies & TV |
| Flower | 1.6× | Home & Garden |
| Vivara | 1.5× | Pets & Animals |
| Riachuelo | 1.55× | Shopping |
| Child development | 1.64× | Business & Career |
| Blouse | 1.61× | Fashion & Accessoires |
| Pattern (sewing) | 2.33× | Home & Garden |
| Moda Feminina | 1.53× | Fashion & Accessoires |
| Embroidery | 2× | Home & Garden |
| Hair coloring | 1.65× | Beauty & Wellness |
| Galinha Pintadinha | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.56 |
| Design Affinity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.12 |
| Quality Awareness | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Brazil | 7.4% |
| Japan | 6.8% |
See Sewing audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Sewing have in Brazil?
Sewing has an estimated audience of 12,569,984 people in Brazil, concentrated in São Paulo and Santa Catarina.
What is the gender split and age of Sewing fans?
79.5% of Sewing fans are female, 20.5% are male, with an average age of 44.9 years.
Which brands do Sewing fans like most?
Sewing fans show strongest brand affinity for Magazine Luiza (1.59×), Parent (1.61×), and Therapy (1.52×) over the country average.
Where do Sewing fans live in Brazil?
Sewing fans in Brazil are most concentrated in São Paulo (reach 6,601,619), Santa Catarina (reach 1,567,686), and Minas Gerais (reach 1,545,922). These three regions account for the largest share of the active audience.
What other brands do Sewing fans also like?
Beyond Sewing itself, the audience over-indexes on Parent (1.61×), Therapy (1.52×), Sun (1.58×), and Knitting (1.79×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Sewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.