A data profile of the people who buy, follow and care about Local food in Brazil — modelled from more than twelve digital signal sources. Local food has an estimated audience of 5,763,112 people in Brazil.
The average Local food fan in Brazil is 42.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Dinner, Lunch, Foodie, with strongest over-indexing on Dinner (6.25× the country average).
Demographically, the Local food audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Local food fan in Brazil is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Dinner.
The key figures that characterise the Local food profile in Brazil.
66.5% are female, 33.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 42.0 |
| Estimated audience size | 5,763,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Local food audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2M | 1.28× | |
| 02 | Roraima | ~20K | 1.20× | |
| 03 | Rio Grande do Norte | ~100K | 1.05× | |
| 04 | Amazonas | ~100K | 1.04× | |
| 05 | Acre | ~20K | 1.02× | |
| 06 | Espírito Santo | ~100K | 1.01× | |
| 07 | Federal District | ~100K | 1.01× | |
| 08 | Sergipe | ~60K | 1.01× | |
| 09 | Alagoas | ~80K | 1.00× | |
| 10 | Piauí | ~80K | 1.00× | |
| 11 | Amapá | ~20K | 1.00× | |
| 12 | Pará | ~200K | 0.99× | |
| 13 | Maranhão | ~100K | 0.99× | |
| 14 | Paraíba | ~100K | 0.99× | |
| 15 | Mato Grosso | ~100K | 0.99× | |
| 16 | Mato Grosso do Sul | ~80K | 0.99× | |
| 17 | Rondônia | ~50K | 0.99× | |
| 18 | Tocantins | ~40K | 0.99× | |
| 19 | Pernambuco | ~300K | 0.97× | |
| 20 | Ceará | ~200K | 0.97× | |
| 21 | Goiás | ~200K | 0.97× | |
| 22 | Bahia | ~400K | 0.95× | |
| 23 | Rio Grande do Sul | ~300K | 0.95× | |
| 24 | Santa Catarina | ~300K | 0.95× | |
| 25 | Paraná | ~300K | 0.93× | |
| 26 | Minas Gerais | ~600K | 0.92× | |
| 27 | Rio de Janeiro | ~500K | 0.91× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fried chicken | Food & Beverages | 8.88× | ||
| 02 | Foodie | Food & Beverages | 6.52× | ||
| 03 | Dinner | Food & Beverages | 6.25× | ||
| 04 | Brunch | Food & Beverages | 6.23× | ||
| 05 | Online food ordering | Food & Beverages | 4.53× | ||
| 06 | Lunch | Food & Beverages | 4.48× | ||
| 07 | Breakfast | Food & Beverages | 4.39× | ||
| 08 | Indian cuisine | Food & Beverages | 4.12× | ||
| 09 | Gourmet Foods | Food & Beverages | 3.92× | ||
| 10 | Take-out | Food & Beverages | 3.92× | ||
| 11 | Delivery order | Food & Beverages | 3.85× | ||
| 12 | Home Delivery | Food & Beverages | 3.52× | ||
| 13 | Fast casual restaurants | Food & Beverages | 3.23× | ||
| 14 | Chocolate cake | Food & Beverages | 2.99× | ||
| 15 | BTS | Music & Radio | 2.94× | ||
| 16 | Diners | Food & Beverages | 2.89× | ||
| 17 | Mounjaro | Health | 2.34× | ||
| 18 | Eating | Food & Beverages | 2.28× | ||
| 19 | Pizza | Food & Beverages | 2.18× | ||
| 20 | Cuisine | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.94× | |
| Convenience Orientation | PREMIUM | 1.71× | |
| Healthy Lifestyle | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.80× | |
| Risk Appetite | THRILL | 0.92× |
Local food has an estimated audience of 5,763,112 people in Brazil, concentrated in São Paulo and Minas Gerais.
66.5% of Local food fans are female, 33.5% are male, with an average age of 42.0 years.
Local food fans show strongest brand affinity for Dinner (6.25×), Lunch (4.48×), and Foodie (6.52×) over the country average.
Local food fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Lunch (4.48×), Foodie (6.52×), Online food ordering (4.53×), and Gourmet Foods (3.92×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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