Rascasse Audience Intelligence

Joe DiMaggio Audience in United States

A data profile of the people who buy, follow and care about Joe DiMaggio in United States — modelled from more than twelve digital signal sources. Joe DiMaggio has an estimated audience of 1,260,027 people in United States.

#121among Baseball in United States#4261among Person in United States#1850in Sports

The average Joe DiMaggio fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Florida Lottery, Aaron Judge, Barry Bonds, with strongest over-indexing on Florida Lottery (57.67× the country average).

Demographically, the Joe DiMaggio audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe DiMaggio fan in United States is balanced, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Florida Lottery.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe DiMaggio profile in United States.

Audience size
1.3M
in United States
Gender
53.6%♀
46.4% male
Age
40.1
average years
Country rank
#20153
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe DiMaggio fans

53.6% are female, 46.4% are male, average age 40.1.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Joe DiMaggio audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.1
Estimated audience size1,260,027
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Joe DiMaggio audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3917%
40-4918%
50+27%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Joe DiMaggio audience comes from United States.

Worldwide audience distribution share by country for Joe DiMaggio
CountryShare
United States51.2%
United Kingdom5.1%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe DiMaggio audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe DiMaggio fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K1.52×
02New York~100K1.49×
03Connecticut~20K1.44×
04Florida~100K1.35×
05Pennsylvania~50K1.28×
06Rhode Island~5K1.21×
07Massachusetts~30K1.20×
08California~200K1.18×
09New Hampshire~6K1.13×
10Illinois~50K1.11×
11Missouri~20K1.06×
12Maine~5K1.05×
13Ohio~40K1.03×
14Vermont~2K1.03×
15Delaware~4K1.02×
16Washington, District of Columbia~4K1.01×
17Indiana~20K1.00×
18Wisconsin~20K0.99×
19West Virginia~6K0.99×
20Michigan~30K0.98×
21Arizona~30K0.98×
22Maryland~20K0.98×
23Nevada~10K0.98×
24Kansas~10K0.98×
25Washington~20K0.97×
26Iowa~10K0.97×
27Kentucky~20K0.96×
28Utah~10K0.95×
29Virginia~30K0.94×
30Tennessee~20K0.94×
31Montana~3K0.94×
32Minnesota~20K0.93×
33Nebraska~6K0.93×
34North Carolina~40K0.92×
35Idaho~6K0.92×
36South Carolina~20K0.91×
37Oregon~10K0.91×
38North Dakota~2K0.91×
39Oklahoma~10K0.90×
40Arkansas~9K0.89×
41Louisiana~10K0.88×
42South Dakota~3K0.88×
43Georgia~30K0.87×
44Colorado~20K0.87×
45Alaska~2K0.86×
46Alabama~20K0.85×
47New Mexico~5K0.85×
48Texas~90K0.84×
49Mississippi~9K0.83×
50Hawaii~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Joe DiMaggio, United States
0.81×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe DiMaggio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe DiMaggio audience
#·InterestCategoryAffinity×
01Barry BondsSports80.98×
02Mickey MantleSports79.25×
03Pérez Art Museum MiamiArts & Culture78.67×
04Willie MaysSports77.83×
05Zoo MiamiTravel & Leisure77.44×
06Miami Hurricanes baseballSports71.05×
07Los Pichy BoysMusic & Radio67.33×
08Florida LotteryGames57.67×
09Aaron JudgeSports51.16×
10D. R. HortonHome & Garden50.73×
11Hank AaronSports50.26×
12GEO (magazine)Travel & Leisure48.26×
13Miami Hurricanes footballSports45.86×
14Miami HurricanesSports40.90×
15Member state of the European UnionPolitics & Society37.57×
16London ZooTravel & Leisure32.42×
17Santiago de CubaTravel & Leisure28.08×
18StonehengeTravel & Leisure25.40×
19Broward County, FloridaTravel & Leisure21.84×
20University of MiamiBusiness & Career20.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe DiMaggio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe DiMaggio audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.72×
Convenience OrientationPREMIUM1.60×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe DiMaggio audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.67×
Risk AppetiteTHRILL0.67×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe DiMaggio have in United States?

Joe DiMaggio has an estimated audience of 1,260,027 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Joe DiMaggio fans?

53.6% of Joe DiMaggio fans are female, 46.4% are male, with an average age of 40.1 years.

03

Which brands do Joe DiMaggio fans like most?

Joe DiMaggio fans show strongest brand affinity for Florida Lottery (57.67×), Aaron Judge (51.16×), and Barry Bonds (80.98×) over the country average.

04

Where do Joe DiMaggio fans live in United States?

Joe DiMaggio fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joe DiMaggio fans also like?

Beyond Joe DiMaggio itself, the audience over-indexes on Aaron Judge (51.16×), Barry Bonds (80.98×), Miami Hurricanes football (45.86×), and Mickey Mantle (79.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Joe DiMaggio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe DiMaggio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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