Joe DiMaggio Audience in United States

Joe DiMaggio logo

Joe DiMaggio has an estimated audience of 1,273,815 people in United States. 53.6% are female, 46.4% are male, average age 40.1. Top regions: California, Florida, New York. Top brand affinities: Florida Lottery, Aaron Judge, Barry Bonds, Miami Hurricanes football, Mickey Mantle.

The average Joe DiMaggio fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Florida Lottery, Aaron Judge, Barry Bonds, with strongest over-indexing on Florida Lottery (57.67× the country average). Demographically, the Joe DiMaggio audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Joe DiMaggio fans

Demographic split for Joe DiMaggio audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.1
Estimated audience size1,273,815

Audience persona

The typical Joe DiMaggio fan in United States is balanced, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Florida Lottery.

Top regions in United States

Top regions ranked by reach for Joe DiMaggio in United States
RegionReachAffinity
California176,2681.26×
Florida121,1921.41×
New York114,0651.6×
Texas95,2490.87×
Pennsylvania56,6691.32×
New Jersey50,9931.57×
Illinois47,7601.13×
Ohio42,2641.08×
North Carolina35,7360.93×
Georgia35,4460.9×
Michigan32,9700.99×
Massachusetts30,6231.22×
Virginia30,1940.97×
Arizona26,6331.02×
Washington24,5060.96×
Tennessee24,4170.96×
Indiana23,6201.01×
Maryland22,1951.01×
Missouri22,1001.08×
Wisconsin19,0891×
Connecticut18,7111.46×
Colorado17,6960.88×
South Carolina17,5040.91×
Minnesota17,0560.93×
Kentucky15,4980.97×
Alabama15,2910.86×
Louisiana14,2800.87×
Oregon13,6210.93×
Oklahoma12,8290.91×
Nevada12,4101.01×
Utah10,9090.96×
Iowa10,1950.97×
Kansas9,9120.99×
Arkansas8,8750.85×
Mississippi7,8910.75×
West Virginia5,7200.96×
New Hampshire5,6171.12×
Nebraska5,6050.88×
Idaho5,5090.86×
New Mexico5,2400.82×
Rhode Island4,7691.18×
Maine4,5250.99×
Washington, District of Columbia4,0421.06×
Hawaii4,0390.74×
Delaware3,6331.03×
Montana3,1290.89×
South Dakota2,1950.75×
Vermont2,1810.98×
Alaska2,0610.76×
North Dakota2,0410.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe DiMaggio audience
BrandAffinityCategory
Florida Lottery57.67×Games
Aaron Judge51.16×Sports
Barry Bonds80.98×Sports
Miami Hurricanes football45.86×Sports
Mickey Mantle79.25×Sports
Miami Hurricanes40.9×Sports
Pérez Art Museum Miami78.67×Arts & Culture
Miami Hurricanes baseball71.05×Sports
Willie Mays77.83×Sports
Los Pichy Boys67.33×Music & Radio
Zoo Miami77.44×Travel & Leisure
D. R. Horton50.73×Home & Garden
Member state of the European Union37.57×Politics & Society
Broward County, Florida21.84×Travel & Leisure
London Zoo32.42×Travel & Leisure
Stonehenge25.4×Travel & Leisure
Santiago de Cuba28.08×Travel & Leisure
Hank Aaron50.26×Sports
GEO (magazine)48.26×Travel & Leisure
University of Miami20.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe DiMaggio audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
Risk AppetiteTHRILL2.03
Quality AwarenessPREMIUM1.72
TravellingTHRILL1.32
SpiritualityBALANCE1.24
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Joe DiMaggio
CountryShare
United States53.0%
United Kingdom4.8%
Canada4.3%

See Joe DiMaggio audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Joe DiMaggio have in United States?

Joe DiMaggio has an estimated audience of 1,273,815 people in United States, concentrated in California and Florida.

What is the gender split and age of Joe DiMaggio fans?

53.6% of Joe DiMaggio fans are female, 46.4% are male, with an average age of 40.1 years.

Which brands do Joe DiMaggio fans like most?

Joe DiMaggio fans show strongest brand affinity for Florida Lottery (57.67×), Aaron Judge (51.16×), and Barry Bonds (80.98×) over the country average.

Where do Joe DiMaggio fans live in United States?

Joe DiMaggio fans in United States are most concentrated in California (reach 176,268), Florida (reach 121,192), and New York (reach 114,065). These three regions account for the largest share of the active audience.

What other brands do Joe DiMaggio fans also like?

Beyond Joe DiMaggio itself, the audience over-indexes on Aaron Judge (51.16×), Barry Bonds (80.98×), Miami Hurricanes football (45.86×), and Mickey Mantle (79.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe DiMaggio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.