Willie Mays Audience in United States

Willie Mays logo

Willie Mays has an estimated audience of 570,092 people in United States. 40.2% are female, 59.8% are male, average age 33.8. Top regions: California, New York, Florida. Top brand affinities: Seattle Mariners, Larry Bird, Joe DiMaggio, Wilt Chamberlain, Yankee Stadium.

The average Willie Mays fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Seattle Mariners, Larry Bird, Joe DiMaggio, with strongest over-indexing on Seattle Mariners (22× the country average). Demographically, the Willie Mays audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Willie Mays fans

Demographic split for Willie Mays audience in United States
MetricValue
Female40.2%
Male59.8%
Average age33.8
Estimated audience size570,092

Audience persona

The typical Willie Mays fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Top regions in United States

Top regions ranked by reach for Willie Mays in United States
RegionReachAffinity
California91,1761.45×
New York45,4921.43×
Florida35,9760.93×
Texas35,6040.73×
Pennsylvania26,8711.4×
Illinois24,0441.27×
New Jersey21,7131.5×
Ohio18,8201.07×
Georgia18,6001.06×
North Carolina18,2681.06×
Alabama17,0502.14×
Michigan14,8961×
Virginia13,7290.99×
Missouri12,4811.36×
Arizona12,3371.06×
Tennessee11,3780.99×
Maryland11,3511.16×
Massachusetts11,1290.99×
Indiana10,7841.04×
Washington10,6990.94×
South Carolina9,1001.06×
Wisconsin8,2880.97×
Minnesota7,5090.92×
Colorado7,0960.79×
Kentucky6,7980.95×
Connecticut6,7331.18×
Oregon6,4550.99×
Louisiana6,3200.86×
Nevada6,3161.15×
Oklahoma5,5510.88×
Iowa4,6961×
Mississippi4,3250.92×
Kansas4,0320.9×
Arkansas3,8690.82×
Utah2,9690.58×
Idaho2,6280.92×
Nebraska2,4010.84×
West Virginia2,3560.89×
Delaware2,1081.34×
New Hampshire1,9950.89×
New Mexico1,9450.68×
Maine1,9160.94×
Washington, District of Columbia1,8911.1×
Hawaii1,7300.71×
Rhode Island1,6350.9×
Montana1,3690.87×
South Dakota9150.69×
Vermont8420.84×
North Dakota7600.65×
Alaska6880.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willie Mays audience
BrandAffinityCategory
Seattle Mariners22×Sports
Larry Bird41.09×Sports
Joe DiMaggio61.56×Sports
Wilt Chamberlain40.56×Sports
Yankee Stadium54.78×Sports
Aaron Rodgers12×Sports
Margot Robbie14.97×Movies & TV
Derek Jeter30.07×Sports
Texas Longhorns baseball39.31×Sports
Inglourious Basterds21.4×Movies & TV
Aaron Judge11.77×Sports
Fantasy baseball73.46×Sports
London Eye19.75×Travel & Leisure
Alicia Vikander25.32×Movies & TV
Bachelor of Business Administration38.81×Business & Career
Fright Night31.79×Movies & TV
Planet Fitness3.54×Sports
Dak Prescott10.22×Sports
Major League Baseball All-Star Game8.44×Sports
DeviantArt6.15×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willie Mays audience
TraitClusterScore
PatriotismCONSERVATISM2.09
Social Media UsageJOY1.24
TravellingTHRILL1.24
IndividualismJOY1.16
Risk AppetiteTHRILL1.15
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Willie Mays
CountryShare
United States75.0%
Canada4.6%
Japan3.1%

See Willie Mays audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Willie Mays have in United States?

Willie Mays has an estimated audience of 570,092 people in United States, concentrated in California and New York.

What is the gender split and age of Willie Mays fans?

40.2% of Willie Mays fans are female, 59.8% are male, with an average age of 33.8 years.

Which brands do Willie Mays fans like most?

Willie Mays fans show strongest brand affinity for Seattle Mariners (22×), Larry Bird (41.09×), and Joe DiMaggio (61.56×) over the country average.

Where do Willie Mays fans live in United States?

Willie Mays fans in United States are most concentrated in California (reach 91,176), New York (reach 45,492), and Florida (reach 35,976). These three regions account for the largest share of the active audience.

What other brands do Willie Mays fans also like?

Beyond Willie Mays itself, the audience over-indexes on Larry Bird (41.09×), Joe DiMaggio (61.56×), Wilt Chamberlain (40.56×), and Yankee Stadium (54.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willie Mays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.