Rascasse Audience Intelligence

Willie Mays Audience in United States

A data profile of the people who buy, follow and care about Willie Mays in United States — modelled from more than twelve digital signal sources. Willie Mays has an estimated audience of 567,609 people in United States.

#261among Baseball in United States#8132among Person in United States#3266in Sports

The average Willie Mays fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Babe Ruth, Seattle Mariners, Joe DiMaggio, with strongest over-indexing on Babe Ruth (65.58× the country average).

Demographically, the Willie Mays audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Willie Mays fan in United States is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willie Mays profile in United States.

Audience size
568K
in United States
Gender
40.2%♀
59.8% male
Age
33.8
average years
Country rank
#33987
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willie Mays fans

40.2% are female, 59.8% are male, average age 33.8.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Willie Mays audience in United States
MetricValue
Female40.2%
Male59.8%
Average age33.8
Estimated audience size567,609
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Willie Mays audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Willie Mays audience comes from United States.

Worldwide audience distribution share by country for Willie Mays
CountryShare
United States74.7%
Canada4.6%
Japan3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willie Mays audience in United States is strongest.

Fig. 05

Top regions by affinity

Willie Mays fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K2.13×
02New Jersey~20K1.47×
03California~90K1.41×
04New York~40K1.36×
05Pennsylvania~30K1.35×
06Delaware~2K1.35×
07Missouri~10K1.31×
08Illinois~20K1.19×
09Connecticut~7K1.19×
10Maryland~10K1.14×
11Nevada~6K1.13×
12Washington, District of Columbia~2K1.12×
13Louisiana~8K1.05×
14Ohio~20K1.04×
15Arizona~10K1.04×
16South Carolina~9K1.03×
17Georgia~20K1.02×
18Iowa~5K1.01×
19North Carolina~20K1.00×
20Indiana~10K1.00×
21Massachusetts~10K0.99×
22Oregon~6K0.99×
23Tennessee~10K0.98×
24Wisconsin~8K0.97×
25Mississippi~5K0.97×
26Maine~2K0.97×
27Michigan~10K0.96×
28Rhode Island~2K0.96×
29Virginia~10K0.95×
30Kentucky~7K0.94×
31West Virginia~2K0.94×
32New Hampshire~2K0.94×
33Washington~10K0.93×
34Idaho~3K0.93×
35Florida~40K0.91×
36Kansas~4K0.91×
37Vermont<1K0.91×
38Minnesota~7K0.90×
39Montana~1K0.90×
40Oklahoma~5K0.87×
41Nebraska~2K0.86×
42Arkansas~4K0.85×
43South Dakota~1K0.78×
44Colorado~7K0.77×
45Hawaii~2K0.75×
46North Dakota<1K0.75×
47New Mexico~2K0.72×
48Texas~30K0.69×
49Alaska<1K0.69×
50Utah~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Willie Mays, United States
0.62×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willie Mays audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willie Mays audience
#·InterestCategoryAffinity×
01Fantasy baseballSports132.83×
02Joe DiMaggioSports77.83×
03Babe RuthSports65.58×
04Edinburgh CastleTravel & Leisure61.32×
05Tower of LondonTravel & Leisure55.08×
06Tower BridgeTravel & Leisure51.89×
07Texas Longhorns baseballSports49.72×
08Montreal ExposSports44.14×
09Fright NightMovies & TV43.90×
10Sarah ConnorMusic & Radio43.56×
11Larry BirdSports28.63×
12Seattle MarinersSports26.92×
13Wilt ChamberlainSports25.37×
14Derek JeterSports24.20×
15Wayne GretzkySports23.62×
16World Baseball ClassicSports22.56×
17London EyeTravel & Leisure22.32×
18Inglourious BasterdsMovies & TV14.55×
19British MuseumArts & Culture12.40×
20Aaron JudgeSports10.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willie Mays audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willie Mays audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Family OrientationCONSERVATISM1.31×
IndividualismJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willie Mays audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
SustainabilityBALANCE0.58×
Pet OwnershipJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willie Mays have in United States?

Willie Mays has an estimated audience of 567,609 people in United States, concentrated in California and New York.

02

What is the gender split and age of Willie Mays fans?

40.2% of Willie Mays fans are female, 59.8% are male, with an average age of 33.8 years.

03

Which brands do Willie Mays fans like most?

Willie Mays fans show strongest brand affinity for Babe Ruth (65.58×), Seattle Mariners (26.92×), and Joe DiMaggio (77.83×) over the country average.

04

Where do Willie Mays fans live in United States?

Willie Mays fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Willie Mays fans also like?

Beyond Willie Mays itself, the audience over-indexes on Seattle Mariners (26.92×), Joe DiMaggio (77.83×), Fantasy baseball (132.83×), and Texas Longhorns baseball (49.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Willie Mays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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