Rascasse Audience Intelligence

Mickey Mantle Audience in United States

A data profile of the people who buy, follow and care about Mickey Mantle in United States — modelled from more than twelve digital signal sources. Mickey Mantle has an estimated audience of 1,031,272 people in United States.

#149among Baseball in United States#5147among Person in United States#2131in Sports

The average Mickey Mantle fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Babe Ruth, Wilt Chamberlain, Manny Machado, with strongest over-indexing on Babe Ruth (64.93× the country average).

Demographically, the Mickey Mantle audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mickey Mantle fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mickey Mantle profile in United States.

Audience size
1M
in United States
Gender
42.5%♀
57.5% male
Age
34.7
average years
Country rank
#23195
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mickey Mantle fans

42.5% are female, 57.5% are male, average age 34.7.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Mickey Mantle audience in United States
MetricValue
Female42.5%
Male57.5%
Average age34.7
Estimated audience size1,031,272
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Mickey Mantle audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Mickey Mantle audience comes from United States.

Worldwide audience distribution share by country for Mickey Mantle
CountryShare
United States79.5%
Canada5.4%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mickey Mantle audience in United States is strongest.

Fig. 05

Top regions by affinity

Mickey Mantle fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K3.46×
02New Jersey~40K1.58×
03New York~80K1.44×
04Connecticut~10K1.41×
05Pennsylvania~40K1.24×
06Kansas~10K1.21×
07Rhode Island~4K1.21×
08Missouri~20K1.17×
09Massachusetts~20K1.06×
10West Virginia~5K1.05×
11Ohio~30K1.03×
12Iowa~9K1.03×
13Delaware~3K1.03×
14Vermont~2K1.03×
15New Hampshire~4K1.02×
16Maine~4K1.01×
17Illinois~30K1.00×
18Washington~20K1.00×
19Nebraska~5K0.99×
20Arkansas~8K0.97×
21North Dakota~2K0.97×
22Kentucky~10K0.96×
23Indiana~20K0.95×
24Wisconsin~10K0.94×
25South Dakota~2K0.94×
26Tennessee~20K0.92×
27Montana~3K0.92×
28Minnesota~10K0.90×
29Alabama~10K0.90×
30Arizona~20K0.89×
31South Carolina~10K0.89×
32North Carolina~30K0.88×
33Idaho~4K0.87×
34Florida~60K0.86×
35Michigan~20K0.86×
36Texas~70K0.85×
37Nevada~8K0.84×
38Mississippi~7K0.84×
39California~90K0.83×
40Virginia~20K0.83×
41Maryland~10K0.83×
42Oregon~10K0.83×
43Washington, District of Columbia~3K0.82×
44Louisiana~10K0.81×
45Alaska~2K0.78×
46Georgia~20K0.76×
47Colorado~10K0.75×
48New Mexico~4K0.75×
49Utah~7K0.73×
50Hawaii~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Mickey Mantle, United States
0.73×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mickey Mantle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mickey Mantle audience
#·InterestCategoryAffinity×
01Joe DiMaggioSports79.25×
02Manny MachadoSports79.02×
03Wilt ChamberlainSports75.82×
04Edinburgh CastleTravel & Leisure66.90×
05Babe RuthSports64.93×
06Tower of LondonTravel & Leisure58.17×
07Tower BridgeTravel & Leisure56.60×
08Sarah ConnorMusic & Radio49.02×
09Fright NightMovies & TV47.90×
10Montreal ExposSports44.62×
11Freddie FreemanSports34.38×
12Larry BirdSports29.68×
13London EyeTravel & Leisure24.38×
14Aaron JudgeSports24.13×
15Derek JeterSports23.58×
16TravelocityTravel & Leisure14.32×
17British MuseumArts & Culture13.42×
18Aaron RodgersSports8.04×
19FedExBusiness & Career7.29×
20Masters TournamentSports5.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mickey Mantle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mickey Mantle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.27×
Convenience OrientationPREMIUM1.90×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mickey Mantle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Healthy LifestyleBALANCE0.66×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mickey Mantle have in United States?

Mickey Mantle has an estimated audience of 1,031,272 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mickey Mantle fans?

42.5% of Mickey Mantle fans are female, 57.5% are male, with an average age of 34.7 years.

03

Which brands do Mickey Mantle fans like most?

Mickey Mantle fans show strongest brand affinity for Babe Ruth (64.93×), Wilt Chamberlain (75.82×), and Manny Machado (79.02×) over the country average.

04

Where do Mickey Mantle fans live in United States?

Mickey Mantle fans in United States are most concentrated in California (reach ~90K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mickey Mantle fans also like?

Beyond Mickey Mantle itself, the audience over-indexes on Wilt Chamberlain (75.82×), Manny Machado (79.02×), Joe DiMaggio (79.25×), and Aaron Judge (24.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Mickey Mantle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mickey Mantle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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