Mickey Mantle Audience in United States

Mickey Mantle logo

Mickey Mantle has an estimated audience of 1,020,543 people in United States. 42.5% are female, 57.5% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Alaska, Google Analytics, Steampunk, Gippy Grewal, Jaws.

The average Mickey Mantle fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Google Analytics, Steampunk, with strongest over-indexing on Alaska (3.44× the country average). Demographically, the Mickey Mantle audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Mickey Mantle fans

Demographic split for Mickey Mantle audience in United States
MetricValue
Female42.5%
Male57.5%
Average age34.7
Estimated audience size1,020,543

Audience persona

The typical Mickey Mantle fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Mickey Mantle in United States
RegionReachAffinity
California100,0690.89×
New York90,9501.59×
Texas79,6170.91×
Florida62,6680.91×
Pennsylvania44,7601.3×
New Jersey43,6201.68×
Oklahoma38,0083.35×
Illinois35,2211.04×
Ohio33,4611.06×
North Carolina28,1010.92×
Georgia24,5320.78×
Michigan23,3790.88×
Virginia21,4100.86×
Massachusetts21,1821.05×
Missouri19,6661.2×
Arizona19,5320.94×
Tennessee19,3160.94×
Indiana17,3510.93×
Washington16,5270.81×
Maryland15,2160.87×
Connecticut14,7801.44×
South Carolina14,3250.93×
Wisconsin14,2150.93×
Minnesota13,4190.92×
Alabama12,7970.9×
Kentucky12,3330.96×
Colorado12,2510.76×
Louisiana10,6580.81×
Kansas10,0361.25×
Oregon9,3720.8×
Iowa8,5781.02×
Nevada8,5610.87×
Arkansas7,9390.94×
Mississippi6,7250.8×
Utah6,3430.69×
Nebraska5,0790.99×
West Virginia4,7981.01×
Rhode Island3,9981.23×
Idaho3,9740.78×
New Hampshire3,9540.98×
Maine3,6761.01×
New Mexico3,6030.7×
Hawaii2,9040.66×
Delaware2,7940.99×
Washington, District of Columbia2,5530.83×
Montana2,3070.81×
South Dakota2,0020.85×
North Dakota1,9320.92×
Vermont1,7680.99×
Alaska1,3800.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mickey Mantle audience
BrandAffinityCategory
Alaska3.44×Travel & Leisure
Google Analytics6.8×Internet & Social Media
Steampunk6.73×Fashion & Accessoires
Gippy Grewal20×Movies & TV
Jaws5.78×Movies & TV
Nebraska Cornhuskers football3.26×Sports
Jesse Plemons3.05×Movies & TV
Nationality1.68×Politics & Society
Home equity1.54×Home & Garden
Queens College, City University of New York5.56×Business & Career
Noodle (Gorillaz)2.7×Music & Radio
Surf kayaking11.12×Sports
Suikoden IV20×Games
Home staging2.99×Home & Garden
Graham Greene3.36×Literature
Halsey, Oregon4.47×Travel & Leisure
Lansing Community College20.6×Business & Career
Cam Ward1.86×Sports
Charlamagne Tha God4.56×Movies & TV
Graham Greene (actor)2.89×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mickey Mantle audience
TraitClusterScore
PatriotismCONSERVATISM2.29
Luxury OrientationPREMIUM1.56
TravellingTHRILL1.26
Career OrientationPOWER1.21
Risk AppetiteTHRILL1.19
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Mickey Mantle
CountryShare
United States79.6%
Canada5.2%
United Kingdom2.6%

See Mickey Mantle audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Mickey Mantle have in United States?

Mickey Mantle has an estimated audience of 1,020,543 people in United States, concentrated in California and New York.

What is the gender split and age of Mickey Mantle fans?

42.5% of Mickey Mantle fans are female, 57.5% are male, with an average age of 34.7 years.

Which brands do Mickey Mantle fans like most?

Mickey Mantle fans show strongest brand affinity for Alaska (3.44×), Google Analytics (6.8×), and Steampunk (6.73×) over the country average.

Where do Mickey Mantle fans live in United States?

Mickey Mantle fans in United States are most concentrated in California (reach 100,069), New York (reach 90,950), and Texas (reach 79,617). These three regions account for the largest share of the active audience.

What other brands do Mickey Mantle fans also like?

Beyond Mickey Mantle itself, the audience over-indexes on Google Analytics (6.8×), Steampunk (6.73×), Gippy Grewal (20×), and Jaws (5.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mickey Mantle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.