Mickey Mantle Audience in United States

Mickey Mantle has an estimated audience of 1,020,543 people in United States. 42.5% are female, 57.5% are male, average age 34.7. Top regions: California, New York, Texas. Top brand affinities: Manny Machado, Wilt Chamberlain, Aaron Judge, Joe DiMaggio, Freddie Freeman.

The average Mickey Mantle fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Manny Machado, Wilt Chamberlain, Aaron Judge, with strongest over-indexing on Manny Machado (84.93× the country average). Demographically, the Mickey Mantle audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Mickey Mantle fans

Demographic split for Mickey Mantle audience in United States
MetricValue
Female42.5%
Male57.5%
Average age34.7
Estimated audience size1,020,543

Audience persona

The typical Mickey Mantle fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Manny Machado.

Top regions in United States

Top regions ranked by reach for Mickey Mantle in United States
RegionReachAffinity
California100,0690.89×
New York90,9501.59×
Texas79,6170.91×
Florida62,6680.91×
Pennsylvania44,7601.3×
New Jersey43,6201.68×
Oklahoma38,0083.35×
Illinois35,2211.04×
Ohio33,4611.06×
North Carolina28,1010.92×
Georgia24,5320.78×
Michigan23,3790.88×
Virginia21,4100.86×
Massachusetts21,1821.05×
Missouri19,6661.2×
Arizona19,5320.94×
Tennessee19,3160.94×
Indiana17,3510.93×
Washington16,5270.81×
Maryland15,2160.87×
Connecticut14,7801.44×
South Carolina14,3250.93×
Wisconsin14,2150.93×
Minnesota13,4190.92×
Alabama12,7970.9×
Kentucky12,3330.96×
Colorado12,2510.76×
Louisiana10,6580.81×
Kansas10,0361.25×
Oregon9,3720.8×
Iowa8,5781.02×
Nevada8,5610.87×
Arkansas7,9390.94×
Mississippi6,7250.8×
Utah6,3430.69×
Nebraska5,0790.99×
West Virginia4,7981.01×
Rhode Island3,9981.23×
Idaho3,9740.78×
New Hampshire3,9540.98×
Maine3,6761.01×
New Mexico3,6030.7×
Hawaii2,9040.66×
Delaware2,7940.99×
Washington, District of Columbia2,5530.83×
Montana2,3070.81×
South Dakota2,0020.85×
North Dakota1,9320.92×
Vermont1,7680.99×
Alaska1,3800.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mickey Mantle audience
BrandAffinityCategory
Manny Machado84.93×Sports
Wilt Chamberlain58.62×Sports
Aaron Judge25.52×Sports
Joe DiMaggio61.56×Sports
Freddie Freeman33.04×Sports
Livemusic9.18×Music & Radio
Derek Jeter27.37×Sports
Larry Bird20.6×Sports
London Eye21.18×Travel & Leisure
Magic Kingdom12.92×Games
Collectible card game9.15×Games
Travelocity9.84×Travel & Leisure
Fright Night34.06×Movies & TV
Edinburgh Castle47.89×Travel & Leisure
Planet Fitness3.61×Sports
New York Yankees5.03×Sports
Tower Bridge40.18×Travel & Leisure
British Museum9.79×Arts & Culture
Kevin Love20×Sports
Montreal Expos32.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mickey Mantle audience
TraitClusterScore
PatriotismCONSERVATISM2.29
Luxury OrientationPREMIUM1.56
TravellingTHRILL1.26
Career OrientationPOWER1.21
Risk AppetiteTHRILL1.19
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Mickey Mantle
CountryShare
United States79.6%
Canada5.2%
United Kingdom2.6%

See Mickey Mantle audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Mickey Mantle have in United States?

Mickey Mantle has an estimated audience of 1,020,543 people in United States, concentrated in California and New York.

What is the gender split and age of Mickey Mantle fans?

42.5% of Mickey Mantle fans are female, 57.5% are male, with an average age of 34.7 years.

Which brands do Mickey Mantle fans like most?

Mickey Mantle fans show strongest brand affinity for Manny Machado (84.93×), Wilt Chamberlain (58.62×), and Aaron Judge (25.52×) over the country average.

Where do Mickey Mantle fans live in United States?

Mickey Mantle fans in United States are most concentrated in California (reach 100,069), New York (reach 90,950), and Texas (reach 79,617). These three regions account for the largest share of the active audience.

What other brands do Mickey Mantle fans also like?

Beyond Mickey Mantle itself, the audience over-indexes on Wilt Chamberlain (58.62×), Aaron Judge (25.52×), Joe DiMaggio (61.56×), and Freddie Freeman (33.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mickey Mantle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.