Hank Aaron Audience in United States

Hank Aaron logo

Hank Aaron has an estimated audience of 878,032 people in United States. 50.1% are female, 49.9% are male, average age 40.0. Top regions: California, Georgia, Florida. Top brand affinities: Joe DiMaggio, Autism Awareness, Diabetes mellitus awareness, Seattle Mariners, Microblogging.

The average Hank Aaron fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Georgia, Florida. Top brand affinities include Joe DiMaggio, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Joe DiMaggio (57.16× the country average). Demographically, the Hank Aaron audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Hank Aaron fans

Demographic split for Hank Aaron audience in United States
MetricValue
Female50.1%
Male49.9%
Average age40.0
Estimated audience size878,032

Audience persona

The typical Hank Aaron fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Joe DiMaggio.

Top regions in United States

Top regions ranked by reach for Hank Aaron in United States
RegionReachAffinity
California79,8400.83×
Georgia75,3732.79×
Florida57,9290.97×
New York57,0931.16×
Texas55,4560.73×
Pennsylvania37,9891.28×
Illinois30,8811.06×
North Carolina29,5621.12×
New Jersey29,4131.32×
Ohio29,2451.08×
Alabama29,1272.37×
Wisconsin24,0471.82×
Michigan23,4871.02×
Virginia21,3471×
Tennessee21,2741.21×
South Carolina17,1251.3×
Indiana16,8351.05×
Maryland15,9611.06×
Massachusetts15,6240.9×
Missouri15,6121.1×
Arizona15,3570.86×
Washington14,4580.82×
Louisiana11,6031.02×
Kentucky11,5771.05×
Minnesota10,8390.86×
Mississippi10,1551.4×
Colorado10,0800.73×
Connecticut9,6001.09×
Oregon7,6880.76×
Oklahoma7,5470.77×
Nevada7,0300.83×
Iowa6,8140.94×
Arkansas6,2880.87×
Kansas5,9200.86×
Utah4,5870.58×
West Virginia3,6600.9×
Nebraska3,5590.81×
New Hampshire2,9110.84×
Washington, District of Columbia2,8461.08×
Delaware2,7231.12×
New Mexico2,7060.61×
Idaho2,6550.6×
Rhode Island2,5270.9×
Maine2,4970.79×
Hawaii2,2310.59×
Montana1,8780.77×
South Dakota1,4080.69×
North Dakota1,3230.73×
Vermont1,2290.8×
Alaska9560.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hank Aaron audience
BrandAffinityCategory
Joe DiMaggio57.16×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Seattle Mariners12.31×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
London Eye21.38×Travel & Leisure
Income tax13.19×Business & Career
FC Bayern Munich7.47×Sports
Planet Fitness4.13×Sports
Aaron Judge10.24×Sports
Fright Night34.06×Movies & TV
Major League Baseball All-Star Game8.44×Sports
British Museum10.5×Arts & Culture
Kia Sportage17.88×Cars & Mobility
Diaper bag5.58×Kids & Family
Texas Longhorns baseball21.87×Sports
Edinburgh Castle40.52×Travel & Leisure
Tower Bridge36.83×Travel & Leisure
United States national football team12.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hank Aaron audience
TraitClusterScore
PatriotismCONSERVATISM5.36
Need for SecurityCONSERVATISM1.33
SpiritualityBALANCE1.3
IndividualismJOY1.3
Risk AppetiteTHRILL1.3
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Hank Aaron
CountryShare
United States84.2%
Canada3.6%
Finland2.5%

See Hank Aaron audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Hank Aaron have in United States?

Hank Aaron has an estimated audience of 878,032 people in United States, concentrated in California and Georgia.

What is the gender split and age of Hank Aaron fans?

50.1% of Hank Aaron fans are female, 49.9% are male, with an average age of 40.0 years.

Which brands do Hank Aaron fans like most?

Hank Aaron fans show strongest brand affinity for Joe DiMaggio (57.16×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Hank Aaron fans live in United States?

Hank Aaron fans in United States are most concentrated in California (reach 79,840), Georgia (reach 75,373), and Florida (reach 57,929). These three regions account for the largest share of the active audience.

What other brands do Hank Aaron fans also like?

Beyond Hank Aaron itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Seattle Mariners (12.31×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Aaron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.