Rascasse Audience Intelligence

Hank Aaron Audience in United States

A data profile of the people who buy, follow and care about Hank Aaron in United States — modelled from more than twelve digital signal sources. Hank Aaron has an estimated audience of 930,459 people in United States.

#164among Baseball in United States#5602among Person in United States#2303in Sports

The average Hank Aaron fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Babe Ruth, Joe DiMaggio, Seattle Mariners, with strongest over-indexing on Babe Ruth (33.55× the country average).

Demographically, the Hank Aaron audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hank Aaron fan in United States is balanced, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hank Aaron profile in United States.

Audience size
930K
in United States
Gender
50.1%♀
49.9% male
Age
40.0
average years
Country rank
#24844
Person in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hank Aaron fans

50.1% are female, 49.9% are male, average age 40.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Hank Aaron audience in United States
MetricValue
Female50.1%
Male49.9%
Average age40.0
Estimated audience size930,459
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hank Aaron audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3915%
40-4916%
50+29%
Fig. 04

Worldwide distribution

84.3%

of the worldwide Hank Aaron audience comes from United States.

Worldwide audience distribution share by country for Hank Aaron
CountryShare
United States84.3%
Canada3.6%
Finland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hank Aaron audience in United States is strongest.

Fig. 05

Top regions by affinity

Hank Aaron fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K2.64×
02Alabama~30K2.39×
03Wisconsin~30K2.01×
04Mississippi~10K1.35×
05New Jersey~30K1.24×
06Pennsylvania~40K1.23×
07South Carolina~20K1.22×
08Delaware~3K1.16×
09Tennessee~20K1.15×
10Illinois~30K1.13×
11Missouri~20K1.10×
12Ohio~30K1.07×
13North Carolina~30K1.07×
14Kentucky~10K1.07×
15Indiana~20K1.06×
16Connecticut~9K1.06×
17New York~50K1.03×
18Maryland~20K1.00×
19Louisiana~10K1.00×
20Iowa~7K1.00×
21Washington, District of Columbia~3K1.00×
22Michigan~20K0.97×
23Arkansas~7K0.95×
24West Virginia~4K0.94×
25Rhode Island~3K0.94×
26Kansas~6K0.93×
27Virginia~20K0.91×
28New Hampshire~3K0.90×
29Massachusetts~20K0.89×
30Minnesota~10K0.89×
31Florida~50K0.88×
32Maine~3K0.87×
33Arizona~20K0.86×
34Washington~20K0.86×
35Nebraska~4K0.85×
36Montana~2K0.85×
37Vermont~1K0.85×
38California~80K0.84×
39North Dakota~2K0.84×
40Nevada~7K0.83×
41South Dakota~2K0.83×
42Oklahoma~8K0.80×
43Oregon~8K0.78×
44Texas~50K0.72×
45Colorado~10K0.72×
46Alaska~1K0.72×
47Idaho~3K0.70×
48Hawaii~3K0.68×
49New Mexico~3K0.66×
50Utah~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Hank Aaron, United States
0.65×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hank Aaron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hank Aaron audience
#·InterestCategoryAffinity×
01Joe DiMaggioSports50.26×
02Fantasy baseballSports44.32×
03Edinburgh CastleTravel & Leisure38.66×
04The ShardTravel & Leisure38.66×
05Tower BridgeTravel & Leisure35.44×
06Babe RuthSports33.55×
07Fright NightMovies & TV32.71×
08Sarah ConnorMusic & Radio32.64×
09Tower of LondonTravel & Leisure31.79×
10London EyeTravel & Leisure16.81×
11Texas Longhorns baseballSports16.11×
12United States national football teamSports12.63×
13Columbia UniversityBusiness & Career11.25×
14British MuseumArts & Culture9.82×
15Seattle MarinersSports9.22×
16Aaron JudgeSports7.24×
17Masters TournamentSports4.85×
18FedExBusiness & Career3.87×
19EBayShopping2.60×
20Planet FitnessSports2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hank Aaron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hank Aaron audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.17×
Need for SecurityCONSERVATISM1.58×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hank Aaron audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
SustainabilityBALANCE0.60×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hank Aaron have in United States?

Hank Aaron has an estimated audience of 930,459 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Hank Aaron fans?

50.1% of Hank Aaron fans are female, 49.9% are male, with an average age of 40.0 years.

03

Which brands do Hank Aaron fans like most?

Hank Aaron fans show strongest brand affinity for Babe Ruth (33.55×), Joe DiMaggio (50.26×), and Seattle Mariners (9.22×) over the country average.

04

Where do Hank Aaron fans live in United States?

Hank Aaron fans in United States are most concentrated in California (reach ~80K), Georgia (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hank Aaron fans also like?

Beyond Hank Aaron itself, the audience over-indexes on Joe DiMaggio (50.26×), Seattle Mariners (9.22×), Sarah Connor (32.64×), and Fright Night (32.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Aaron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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