Zoo Miami Audience in United States
Zoo Miami has an estimated audience of 519,711 people in United States. 53.8% are female, 46.2% are male, average age 33.4. Top regions: Florida, New York, Texas. Top brand affinities: Staycation, Nationality, Home equity, Jaws, Elsword.
The average Zoo Miami fan in United States is 33.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Staycation, Nationality, Home equity, with strongest over-indexing on Staycation (4.42× the country average). Demographically, the Zoo Miami audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Zoo Miami fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 33.4 |
| Estimated audience size | 519,711 |
Audience persona
The typical Zoo Miami fan in United States is balanced, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Staycation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 389,784 | 33.77× |
| New York | 17,562 | 0.6× |
| Texas | 10,729 | 0.24× |
| California | 9,772 | 0.17× |
| Georgia | 8,674 | 0.54× |
| Virginia | 7,454 | 0.59× |
| North Carolina | 7,429 | 0.48× |
| Pennsylvania | 6,455 | 0.37× |
| New Jersey | 6,333 | 0.48× |
| Massachusetts | 6,323 | 0.62× |
| Michigan | 5,618 | 0.41× |
| Ohio | 5,177 | 0.32× |
| Illinois | 5,164 | 0.3× |
| South Carolina | 4,038 | 0.52× |
| Tennessee | 3,844 | 0.37× |
| Indiana | 3,503 | 0.37× |
| Maryland | 3,446 | 0.39× |
| Washington | 2,944 | 0.28× |
| Connecticut | 2,803 | 0.54× |
| Minnesota | 2,398 | 0.32× |
| Colorado | 2,064 | 0.25× |
| Wisconsin | 2,046 | 0.26× |
| Kentucky | 2,017 | 0.31× |
| Missouri | 1,998 | 0.24× |
| Alabama | 1,770 | 0.24× |
| Louisiana | 1,706 | 0.25× |
| Arizona | 1,631 | 0.15× |
| Nevada | 1,330 | 0.26× |
| Iowa | 1,275 | 0.3× |
| Maine | 1,198 | 0.64× |
| New Hampshire | 1,134 | 0.55× |
| Utah | 1,121 | 0.24× |
| Mississippi | 1,101 | 0.26× |
| Oregon | 1,046 | 0.18× |
| Kansas | 1,007 | 0.25× |
| Oklahoma | 984 | 0.17× |
| Arkansas | 922 | 0.22× |
| West Virginia | 883 | 0.36× |
| Rhode Island | 868 | 0.52× |
| Washington, District of Columbia | 788 | 0.5× |
| Idaho | 600 | 0.23× |
| New Mexico | 500 | 0.19× |
| Vermont | 488 | 0.53× |
| Delaware | 463 | 0.32× |
| Nebraska | 461 | 0.18× |
| Alaska | 389 | 0.35× |
| South Dakota | 379 | 0.32× |
| North Dakota | 347 | 0.33× |
| Hawaii | 321 | 0.14× |
| Montana | 294 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 4.42× | Home & Garden |
| Nationality | 2.8× | Politics & Society |
| Home equity | 2.53× | Home & Garden |
| Jaws | 5.87× | Movies & TV |
| Elsword | 16.14× | Games |
| Nebraska Cornhuskers football | 3.44× | Sports |
| JDSU | 2.91× | Business & Career |
| Jesse Plemons | 3.14× | Movies & TV |
| Sinister (band) | 14.44× | Music & Radio |
| Queens College, City University of New York | 5.56× | Business & Career |
| Mothercare | 2.39× | Kids & Family |
| Liberace | 6.07× | Music & Radio |
| Colorado River | 4.19× | Travel & Leisure |
| Suikoden IV | 20× | Games |
| Monogram | 2.41× | Home & Garden |
| CAC 40 | 2.99× | Business & Career |
| John Havlicek | 8.64× | Sports |
| Nurse education | 1.72× | Kids & Family |
| English literature | 3.53× | Literature |
| Home staging | 2.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.57 |
| Design Affinity | PREMIUM | 1.98 |
| Luxury Orientation | PREMIUM | 1.96 |
| Early Adopter Mentality | POWER | 1.62 |
| Travelling | THRILL | 1.61 |
| Patriotism | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Japan | 14.5% |
| Germany | 5.9% |
See Zoo Miami audiences in other countries
More Zoo audiences in United States
- Georgia Aquarium (5,011,406)
- Cincinnati Zoo and Botanical Garden (2,595,627)
- London Zoo (2,541,744)
- Houston Zoo (2,305,005)
- San Diego Zoo (1,918,021)
Frequently asked questions
How many fans does Zoo Miami have in United States?
Zoo Miami has an estimated audience of 519,711 people in United States, concentrated in Florida and New York.
What is the gender split and age of Zoo Miami fans?
53.8% of Zoo Miami fans are female, 46.2% are male, with an average age of 33.4 years.
Which brands do Zoo Miami fans like most?
Zoo Miami fans show strongest brand affinity for Staycation (4.42×), Nationality (2.8×), and Home equity (2.53×) over the country average.
Where do Zoo Miami fans live in United States?
Zoo Miami fans in United States are most concentrated in Florida (reach 389,784), New York (reach 17,562), and Texas (reach 10,729). These three regions account for the largest share of the active audience.
What other brands do Zoo Miami fans also like?
Beyond Zoo Miami itself, the audience over-indexes on Nationality (2.8×), Home equity (2.53×), Jaws (5.87×), and Elsword (16.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zoo Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.