Zoo Miami Audience in United States

Zoo Miami logo

Zoo Miami has an estimated audience of 519,711 people in United States. 53.8% are female, 46.2% are male, average age 33.4. Top regions: Florida, New York, Texas. Top brand affinities: Joe DiMaggio, Dollywood, Cold Stone Creamery, London Eye, Fright Night.

The average Zoo Miami fan in United States is 33.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Joe DiMaggio, Dollywood, Cold Stone Creamery, with strongest over-indexing on Joe DiMaggio (61.56× the country average). Demographically, the Zoo Miami audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Zoo Miami fans

Demographic split for Zoo Miami audience in United States
MetricValue
Female53.8%
Male46.2%
Average age33.4
Estimated audience size519,711

Audience persona

The typical Zoo Miami fan in United States is balanced, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Joe DiMaggio.

Top regions in United States

Top regions ranked by reach for Zoo Miami in United States
RegionReachAffinity
Florida389,78433.77×
New York17,5620.6×
Texas10,7290.24×
California9,7720.17×
Georgia8,6740.54×
Virginia7,4540.59×
North Carolina7,4290.48×
Pennsylvania6,4550.37×
New Jersey6,3330.48×
Massachusetts6,3230.62×
Michigan5,6180.41×
Ohio5,1770.32×
Illinois5,1640.3×
South Carolina4,0380.52×
Tennessee3,8440.37×
Indiana3,5030.37×
Maryland3,4460.39×
Washington2,9440.28×
Connecticut2,8030.54×
Minnesota2,3980.32×
Colorado2,0640.25×
Wisconsin2,0460.26×
Kentucky2,0170.31×
Missouri1,9980.24×
Alabama1,7700.24×
Louisiana1,7060.25×
Arizona1,6310.15×
Nevada1,3300.26×
Iowa1,2750.3×
Maine1,1980.64×
New Hampshire1,1340.55×
Utah1,1210.24×
Mississippi1,1010.26×
Oregon1,0460.18×
Kansas1,0070.25×
Oklahoma9840.17×
Arkansas9220.22×
West Virginia8830.36×
Rhode Island8680.52×
Washington, District of Columbia7880.5×
Idaho6000.23×
New Mexico5000.19×
Vermont4880.53×
Delaware4630.32×
Nebraska4610.18×
Alaska3890.35×
South Dakota3790.32×
North Dakota3470.33×
Hawaii3210.14×
Montana2940.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zoo Miami audience
BrandAffinityCategory
Joe DiMaggio61.56×Sports
Dollywood39.82×Travel & Leisure
Cold Stone Creamery14.44×Food & Beverages
London Eye21.12×Travel & Leisure
Fright Night34.06×Movies & TV
Planet Fitness3.69×Sports
Edinburgh Castle47.89×Travel & Leisure
Miami Hurricanes football13.66×Sports
Tower Bridge40.18×Travel & Leisure
British Museum9.86×Arts & Culture
Kia Sportage16.14×Cars & Mobility
Diaper bag4.75×Kids & Family
Babe Ruth11.36×Sports
From Dusk till Dawn20×Movies & TV
Bass guitar3.56×Music & Radio
Florida Panthers8.85×Sports
The Shard42.81×Travel & Leisure
Owen Wilson9.16×Movies & TV
Summer vacation4.5×Travel & Leisure
baseball cards13.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zoo Miami audience
TraitClusterScore
Quality AwarenessPREMIUM2.57
Design AffinityPREMIUM1.98
Luxury OrientationPREMIUM1.96
Early Adopter MentalityPOWER1.62
TravellingTHRILL1.61
PatriotismCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Zoo Miami
CountryShare
United States31.9%
Japan14.5%
Germany5.9%

See Zoo Miami audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Zoo Miami have in United States?

Zoo Miami has an estimated audience of 519,711 people in United States, concentrated in Florida and New York.

What is the gender split and age of Zoo Miami fans?

53.8% of Zoo Miami fans are female, 46.2% are male, with an average age of 33.4 years.

Which brands do Zoo Miami fans like most?

Zoo Miami fans show strongest brand affinity for Joe DiMaggio (61.56×), Dollywood (39.82×), and Cold Stone Creamery (14.44×) over the country average.

Where do Zoo Miami fans live in United States?

Zoo Miami fans in United States are most concentrated in Florida (reach 389,784), New York (reach 17,562), and Texas (reach 10,729). These three regions account for the largest share of the active audience.

What other brands do Zoo Miami fans also like?

Beyond Zoo Miami itself, the audience over-indexes on Dollywood (39.82×), Cold Stone Creamery (14.44×), London Eye (21.12×), and Fright Night (34.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoo Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.