Rascasse Audience Intelligence

Zoo Miami Audience in United States

A data profile of the people who buy, follow and care about Zoo Miami in United States — modelled from more than twelve digital signal sources. Zoo Miami has an estimated audience of 519,711 people in United States.

#15among Zoo in United States#3723among POI in United States#2859in Travel & Leisure

The average Zoo Miami fan in United States is 33.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Babe Ruth, Miami Hurricanes football, Joe DiMaggio, with strongest over-indexing on Babe Ruth (55.31× the country average).

Demographically, the Zoo Miami audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zoo Miami fan in United States is balanced, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoo Miami profile in United States.

Audience size
520K
in United States
Gender
53.8%♀
46.2% male
Age
33.4
average years
Country rank
#35801
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoo Miami fans

53.8% are female, 46.2% are male, average age 33.4.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Zoo Miami audience in United States
MetricValue
Female53.8%
Male46.2%
Average age33.4
Estimated audience size519,711
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Zoo Miami audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Zoo Miami audience comes from United States.

Worldwide audience distribution share by country for Zoo Miami
CountryShare
United States31.9%
Japan14.5%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoo Miami audience in United States is strongest.

Fig. 05

Top regions by affinity

Zoo Miami fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K34.59×
02Alaska<1K0.84×
03Vermont<1K0.83×
04North Dakota<1K0.82×
05Montana~1K0.81×
06South Dakota<1K0.81×
07Hawaii~2K0.79×
08Maine~1K0.77×
09Rhode Island~1K0.76×
10Delaware~1K0.75×
11New Hampshire~2K0.74×
12West Virginia~2K0.73×
13Idaho~2K0.72×
14Nebraska~2K0.71×
15Washington, District of Columbia~1K0.71×
16New Mexico~2K0.70×
17Mississippi~3K0.67×
18Arkansas~3K0.65×
19Connecticut~3K0.62×
20Kansas~3K0.62×
21Massachusetts~6K0.61×
22Oklahoma~3K0.61×
23New York~20K0.59×
24Virginia~8K0.59×
25Iowa~3K0.59×
26South Carolina~4K0.57×
27Utah~3K0.56×
28Louisiana~4K0.55×
29Kentucky~4K0.55×
30Nevada~3K0.55×
31Georgia~9K0.54×
32New Jersey~7K0.54×
33Oregon~3K0.54×
34Alabama~4K0.53×
35North Carolina~8K0.50×
36Maryland~4K0.50×
37Indiana~5K0.49×
38Wisconsin~4K0.49×
39Michigan~7K0.48×
40Tennessee~5K0.48×
41Missouri~4K0.48×
42Minnesota~4K0.48×
43Colorado~4K0.45×
44Pennsylvania~8K0.43×
45Arizona~5K0.43×
46Ohio~7K0.42×
47Washington~4K0.42×
48Illinois~7K0.39×
49Texas~10K0.31×
50California~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Zoo Miami, United States
0.24×1.00×34.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoo Miami audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoo Miami audience
#·InterestCategoryAffinity×
01Joe DiMaggioSports77.44×
02Edinburgh CastleTravel & Leisure65.37×
03Tower BridgeTravel & Leisure55.32×
04The ShardTravel & Leisure55.32×
05Babe RuthSports55.31×
06Tower of LondonTravel & Leisure53.10×
07Big BenTravel & Leisure51.06×
08Sarah ConnorMusic & Radio49.04×
09DollywoodTravel & Leisure48.92×
10Fright NightMovies & TV46.81×
11Miami Hurricanes footballSports44.21×
12London EyeTravel & Leisure23.75×
13Cold Stone CreameryFood & Beverages15.16×
14British MuseumArts & Culture13.20×
15Zara LarssonMusic & Radio10.35×
16Six FlagsTravel & Leisure8.46×
17Summer vacationTravel & Leisure7.89×
18Baskin-RobbinsFood & Beverages6.64×
19ZooKids & Family5.12×
20Planet FitnessSports3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoo Miami audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoo Miami audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Quality AwarenessPREMIUM2.22×
TravellingTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoo Miami audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
TraditionCONSERVATISM0.76×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoo Miami have in United States?

Zoo Miami has an estimated audience of 519,711 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Zoo Miami fans?

53.8% of Zoo Miami fans are female, 46.2% are male, with an average age of 33.4 years.

03

Which brands do Zoo Miami fans like most?

Zoo Miami fans show strongest brand affinity for Babe Ruth (55.31×), Miami Hurricanes football (44.21×), and Joe DiMaggio (77.44×) over the country average.

04

Where do Zoo Miami fans live in United States?

Zoo Miami fans in United States are most concentrated in Florida (reach ~400K), New York (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Zoo Miami fans also like?

Beyond Zoo Miami itself, the audience over-indexes on Miami Hurricanes football (44.21×), Joe DiMaggio (77.44×), Dollywood (48.92×), and Sarah Connor (49.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Zoo Miami audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoo Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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