Rascasse Audience Intelligence

Six Flags Target Market in United States

A data profile of the people who buy, follow and care about Six Flags in United States — modelled from more than twelve digital signal sources. Six Flags has an estimated audience of 6,564,049 people in United States.

#551among Brand in United States#447in Travel & Leisure

The average Six Flags fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nashville (2012 TV series), Khan Academy, Knott's Berry Farm, with strongest over-indexing on Nashville (2012 TV series) (9.22× the country average).

Demographically, the Six Flags audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Six Flags fan in United States is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Nashville (2012 TV series).

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Six Flags profile in United States.

Audience size
6.6M
in United States
Gender
63.2%♀
36.8% male
Age
37.8
average years
Country rank
#5303
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Six Flags

63.2% are female, 36.8% are male, average age 37.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Six Flags audience in United States
MetricValue
Female63.2%
Male36.8%
Average age37.8
Estimated audience size6,564,049
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Six Flags audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3927%
40-4920%
50+13%
Fig. 04

Worldwide distribution

68.3%

of the worldwide Six Flags audience comes from United States.

Worldwide audience distribution share by country for Six Flags
CountryShare
United States68.3%
Mexico16.8%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Six Flags audience in United States is strongest.

Fig. 05

Top regions by affinity

Six Flags customers by region in United States
#RegionReachAffinity×
01New Jersey~600K3.22×
02Illinois~600K2.58×
03Georgia~500K2.49×
04California~2M2.39×
05Texas~1.5M2.37×
06Connecticut~200K2.23×
07Missouri~200K2.18×
08Maryland~300K2.13×
09Massachusetts~300K2.11×
10Rhode Island~40K1.82×
11New York~700K1.72×
12Delaware~30K1.48×
13Washington, District of Columbia~30K1.40×
14Pennsylvania~300K1.18×
15Wisconsin~100K1.10×
16Alabama~100K1.00×
17New Hampshire~30K0.99×
18Nevada~60K0.96×
19Arizona~100K0.91×
20Oklahoma~70K0.87×
21Virginia~100K0.83×
22Indiana~100K0.83×
23Vermont~9K0.77×
24Tennessee~100K0.74×
25Louisiana~70K0.74×
26Mississippi~40K0.73×
27Arkansas~40K0.65×
28Ohio~100K0.62×
29Maine~20K0.61×
30South Carolina~60K0.59×
31New Mexico~20K0.59×
32West Virginia~20K0.56×
33North Carolina~100K0.54×
34Michigan~90K0.52×
35Kansas~30K0.52×
36Kentucky~40K0.51×
37Iowa~30K0.51×
38Nebraska~20K0.49×
39Idaho~20K0.49×
40Oregon~40K0.47×
41Utah~30K0.46×
42Florida~200K0.43×
43Washington~60K0.43×
44Alaska~6K0.40×
45South Dakota~6K0.38×
46North Dakota~5K0.38×
47Colorado~40K0.37×
48Minnesota~40K0.37×
49Hawaii~10K0.37×
50Montana~6K0.33×
Fig. 06

Affinity by region

Affinity by region — Six Flags, United States
0.33×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Six Flags audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Six Flags audience
#·InterestCategoryAffinity×
01SeaWorld San AntonioTravel & Leisure10.59×
02Nashville (2012 TV series)Movies & TV9.22×
03Sprout (TV network)Movies & TV8.82×
04Highlights for ChildrenKids & Family6.91×
05Knott's Berry FarmTravel & Leisure6.75×
06Mom (TV series)Movies & TV6.63×
07SeaWorld San DiegoTravel & Leisure6.56×
08Khan AcademyBusiness & Career5.08×
09This Is Us (TV series)Movies & TV5.00×
10Universal Studios HollywoodTravel & Leisure4.80×
11Great Wolf ResortsTravel & Leisure4.48×
12Google FlightsTravel & Leisure2.40×
13DoordashFood & Beverages1.98×
14Panda ExpressFood & Beverages1.92×
15J. C. PenneyShopping1.78×
16Theme parksTravel & Leisure1.60×
17Walt Disney WorldTravel & Leisure1.55×
18The UPS StoreShopping1.54×
19WingstopFood & Beverages1.54×
20Texas RoadhouseFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Six Flags audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Six Flags audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
TravellingTHRILL1.22×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Six Flags audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
Design AffinityPREMIUM0.96×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Six Flags's target market in United States?

Six Flags's target market in United States covers an estimated 6,564,049 people, concentrated in California and Texas.

02

What is the gender split and age of Six Flags customers?

63.2% of the Six Flags audience are female, 36.8% are male, with an average age of 37.8 years.

03

Which brands do Six Flags fans like most?

Six Flags fans show strongest brand affinity for Nashville (2012 TV series) (9.22×), Khan Academy (5.08×), and Knott's Berry Farm (6.75×) over the country average.

04

Where do Six Flags fans live in United States?

Six Flags fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Six Flags fans also like?

Beyond Six Flags itself, the audience over-indexes on Khan Academy (5.08×), Knott's Berry Farm (6.75×), Sprout (TV network) (8.82×), and Great Wolf Resorts (4.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Six Flags audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Six Flags. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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