Six Flags Audience in United States

Six Flags logo

Six Flags has an estimated audience of 6,974,302 people in United States. 63.2% are female, 36.8% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Nashville (2012 TV series), Khan Academy, Sprout (TV network), Great Wolf Resorts, Google Flights.

The average Six Flags fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nashville (2012 TV series), Khan Academy, Sprout (TV network), with strongest over-indexing on Nashville (2012 TV series) (9.22× the country average). Demographically, the Six Flags audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Six Flags fans

Demographic split for Six Flags audience in United States
MetricValue
Female63.2%
Male36.8%
Average age37.8
Estimated audience size6,974,302

Audience persona

The typical Six Flags fan in United States is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for Six Flags in United States
RegionReachAffinity
California1,802,5342.35×
Texas1,394,8212.33×
New York709,5891.82×
Illinois593,1472.55×
New Jersey555,2203.13×
Georgia510,9152.38×
Massachusetts296,9772.16×
Maryland290,9772.43×
Pennsylvania278,6981.19×
Missouri248,8022.21×
Florida212,6840.45×
Virginia153,8700.91×
Connecticut150,4242.15×
Ohio117,6910.55×
North Carolina112,5840.54×
Wisconsin111,1101.06×
Tennessee110,7650.79×
Arizona107,5650.76×
Indiana107,0580.84×
Alabama95,4240.98×
Michigan94,7520.52×
Oklahoma68,8540.89×
Louisiana67,7050.75×
Nevada65,0340.96×
Washington61,6120.44×
South Carolina59,6110.57×
Kentucky44,1890.51×
Colorado41,0320.37×
Mississippi40,4610.7×
Rhode Island39,5821.78×
Oregon39,5340.49×
Minnesota37,2920.37×
Arkansas36,7940.64×
Washington, District of Columbia31,4791.5×
Utah29,4730.47×
Iowa29,4460.51×
Delaware27,0571.41×
Kansas27,0300.49×
New Hampshire26,0770.95×
New Mexico20,7200.59×
West Virginia17,5390.54×
Nebraska17,3950.5×
Idaho15,2500.44×
Maine14,9250.6×
Hawaii10,0650.34×
Vermont8,6980.71×
Montana5,1340.27×
South Dakota4,6790.29×
North Dakota4,3250.3×
Alaska3,9330.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Six Flags audience
BrandAffinityCategory
Nashville (2012 TV series)9.22×Movies & TV
Khan Academy5.08×Business & Career
Sprout (TV network)8.82×Movies & TV
Great Wolf Resorts4.48×Travel & Leisure
Google Flights2.4×Travel & Leisure
Universal Studios Hollywood4.8×Travel & Leisure
Mom (TV series)6.63×Movies & TV
Panda Express1.92×Food & Beverages
Doordash1.98×Food & Beverages
Texas Roadhouse1.5×Food & Beverages
SeaWorld San Antonio10.59×Travel & Leisure
Theme parks1.6×Travel & Leisure
J. C. Penney1.78×Shopping
SeaWorld San Diego6.56×Travel & Leisure
Walt Disney World1.55×Travel & Leisure
This Is Us (TV series)5×Movies & TV
The UPS Store1.54×Shopping
Zomato7.07×Food & Beverages
Wingstop1.54×Food & Beverages
Cedar Point7.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Six Flags audience
TraitClusterScore
Family OrientationCONSERVATISM1.4
ExtroversionTHRILL1.37
IndulgenceJOY1.35
Community OrientationOPEN1.26
Convenience OrientationPREMIUM1.13
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Six Flags
CountryShare
United States70.5%
Mexico15.5%
Canada1.5%

See Six Flags audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Six Flags have in United States?

Six Flags has an estimated audience of 6,974,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Six Flags fans?

63.2% of Six Flags fans are female, 36.8% are male, with an average age of 37.8 years.

Which brands do Six Flags fans like most?

Six Flags fans show strongest brand affinity for Nashville (2012 TV series) (9.22×), Khan Academy (5.08×), and Sprout (TV network) (8.82×) over the country average.

Where do Six Flags fans live in United States?

Six Flags fans in United States are most concentrated in California (reach 1,802,534), Texas (reach 1,394,821), and New York (reach 709,589). These three regions account for the largest share of the active audience.

What other brands do Six Flags fans also like?

Beyond Six Flags itself, the audience over-indexes on Khan Academy (5.08×), Sprout (TV network) (8.82×), Great Wolf Resorts (4.48×), and Google Flights (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Six Flags. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.