Mom (TV series) Audience in United States

Mom (TV series) logo

Mom (TV series) has an estimated audience of 3,669,503 people in United States. 82.5% are female, 17.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Hampton University, Mount Kilimanjaro, Whataburger, Nationality, Minnesota.

The average Mom (TV series) fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hampton University, Mount Kilimanjaro, Whataburger, with strongest over-indexing on Hampton University (24.97× the country average). Demographically, the Mom (TV series) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mom (TV series) fans

Demographic split for Mom (TV series) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age37.7
Estimated audience size3,669,503

Audience persona

The typical Mom (TV series) fan in United States is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Hampton University.

Top regions in United States

Top regions ranked by reach for Mom (TV series) in United States
RegionReachAffinity
California411,7471.02×
Texas330,5761.05×
Florida233,0140.94×
New York223,9041.09×
Pennsylvania137,1591.11×
Illinois120,4400.99×
Ohio118,2021.05×
North Carolina112,7841.02×
Georgia111,8700.99×
Michigan99,4341.04×
Virginia98,9381.11×
New Jersey93,8241.01×
Maryland89,0361.41×
Arizona73,8250.99×
Indiana71,9051.07×
Tennessee71,7600.97×
Washington71,1960.97×
Massachusetts70,2110.97×
Missouri67,2281.14×
Minnesota61,9691.18×
South Carolina55,4141×
Alabama53,7261.05×
Wisconsin52,9320.96×
Kentucky50,7631.1×
Louisiana49,5961.05×
Colorado47,3320.82×
Oklahoma47,1871.16×
Oregon38,4980.92×
Kansas38,4301.33×
Utah33,3001.01×
Mississippi31,8051.05×
Nevada31,5630.89×
Arkansas31,4431.04×
Connecticut31,2410.85×
Iowa30,4621.01×
New Mexico18,4801×
Nebraska17,6000.96×
West Virginia17,3701.02×
Idaho15,4430.84×
Hawaii15,2280.97×
New Hampshire14,5781.01×
Maine12,3980.94×
Washington, District of Columbia11,2221.02×
Montana11,0811.09×
Rhode Island10,0700.86×
Delaware8,3180.82×
South Dakota7,3190.86×
Alaska7,1620.91×
North Dakota6,5290.87×
Vermont4,9520.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mom (TV series) audience
BrandAffinityCategory
Hampton University24.97×Business & Career
Mount Kilimanjaro19.12×Travel & Leisure
Whataburger1.79×Food & Beverages
Nationality2.09×Politics & Society
Minnesota1.59×Travel & Leisure
Product design1.6×Business & Career
Sinaloa2.88×Travel & Leisure
Pillow1.63×Home & Garden
UK garage4.09×Music & Radio
Google Photos1.78×Technology & Electronics
Stamp collecting3.02×Home & Garden
Good to Great Jim Collins17.06×Literature
Haarlem30.43×Travel & Leisure
Home staging2.9×Home & Garden
Cleveland Clinic3.15×Health
Buying and Selling Real Estate4.03×Home & Garden
Mortgage insurance2.31×Business & Career
Panama1.77×Travel & Leisure
Mothercare1.51×Kids & Family
Goop2.29×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mom (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.75
Community OrientationOPEN1.42
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.27
Convenience OrientationPREMIUM1.25
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Mom (TV series)
CountryShare
United States23.1%
India11.9%
Singapore6.8%

See Mom (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mom (TV series) have in United States?

Mom (TV series) has an estimated audience of 3,669,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Mom (TV series) fans?

82.5% of Mom (TV series) fans are female, 17.5% are male, with an average age of 37.7 years.

Which brands do Mom (TV series) fans like most?

Mom (TV series) fans show strongest brand affinity for Hampton University (24.97×), Mount Kilimanjaro (19.12×), and Whataburger (1.79×) over the country average.

Where do Mom (TV series) fans live in United States?

Mom (TV series) fans in United States are most concentrated in California (reach 411,747), Texas (reach 330,576), and Florida (reach 233,014). These three regions account for the largest share of the active audience.

What other brands do Mom (TV series) fans also like?

Beyond Mom (TV series) itself, the audience over-indexes on Mount Kilimanjaro (19.12×), Whataburger (1.79×), Nationality (2.09×), and Minnesota (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mom (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.