Rascasse Audience Intelligence

Mom (TV series) Audience in United States

A data profile of the people who buy, follow and care about Mom (TV series) in United States — modelled from more than twelve digital signal sources. Mom (TV series) has an estimated audience of 3,737,099 people in United States.

#320among Movie / TV Show / Series in United States#985in Movies & TV

The average Mom (TV series) fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Topher Grace, Khan Academy, Once Upon a Time (TV series), with strongest over-indexing on Topher Grace (70.41× the country average).

Demographically, the Mom (TV series) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mom (TV series) fan in United States is more female, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Topher Grace.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mom (TV series) profile in United States.

Audience size
3.7M
in United States
Gender
82.5%♀
17.5% male
Age
37.7
average years
Country rank
#8518
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mom (TV series) viewers

82.5% are female, 17.5% are male, average age 37.7.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Mom (TV series) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age37.7
Estimated audience size3,737,099
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mom (TV series) audience in United States
Age bracketShare%
16-1911%
20-2930%
30-3929%
40-4918%
50+11%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Mom (TV series) audience comes from United States.

Worldwide audience distribution share by country for Mom (TV series)
CountryShare
United States22.8%
India11.4%
Singapore6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mom (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mom (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~80K1.29×
02Ohio~100K1.22×
03Kansas~40K1.22×
04Oklahoma~50K1.18×
05Kentucky~50K1.13×
06Arkansas~30K1.13×
07West Virginia~20K1.13×
08Pennsylvania~100K1.12×
09Louisiana~50K1.12×
10Minnesota~60K1.11×
11Indiana~70K1.10×
12Missouri~60K1.10×
13Alabama~60K1.09×
14Mississippi~30K1.08×
15Iowa~30K1.07×
16Montana~10K1.06×
17New Mexico~20K1.05×
18Texas~300K1.02×
19Michigan~100K1.02×
20New York~200K1.01×
21Virginia~90K1.01×
22Nebraska~20K1.01×
23South Dakota~9K1.01×
24South Carolina~60K1.00×
25California~400K0.99×
26North Carolina~100K0.99×
27Maine~10K0.99×
28Georgia~100K0.98×
29New Hampshire~10K0.98×
30Illinois~100K0.97×
31Tennessee~70K0.97×
32Alaska~8K0.97×
33Utah~30K0.96×
34North Dakota~7K0.96×
35New Jersey~90K0.95×
36Arizona~70K0.95×
37Wisconsin~50K0.95×
38Washington~70K0.91×
39Vermont~6K0.91×
40Oregon~40K0.90×
41Idaho~20K0.90×
42Hawaii~10K0.90×
43Washington, District of Columbia~10K0.90×
44Massachusetts~60K0.89×
45Florida~200K0.87×
46Connecticut~30K0.86×
47Rhode Island~10K0.85×
48Colorado~50K0.84×
49Delaware~9K0.84×
50Nevada~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Mom (TV series), United States
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mom (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mom (TV series) audience
#·InterestCategoryAffinity×
01Topher GraceMovies & TV70.41×
02Karla SouzaMovies & TV48.05×
03Dutch WonderlandTravel & Leisure40.02×
04Friday Night Lights (TV series)Movies & TV35.48×
05America's Test KitchenFood & Beverages33.33×
06The Good WifeMovies & TV32.66×
07Kings IslandTravel & Leisure31.38×
08SeaWorld San DiegoTravel & Leisure27.21×
09Once Upon a Time (TV series)Movies & TV25.66×
10PlatedShopping23.07×
11This Is Us (TV series)Movies & TV20.40×
12Jane the VirginMovies & TV20.17×
13Khan AcademyBusiness & Career19.09×
14Chopped (TV series)Movies & TV17.12×
15Full HouseMovies & TV16.91×
16Knott's Berry FarmTravel & Leisure16.56×
17Hell's Kitchen (U.S. TV series)Movies & TV13.82×
18Pet Supplies PlusShopping13.55×
19GymboreeFashion & Accessoires12.40×
20QVCMovies & TV6.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mom (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mom (TV series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Price SensitivityPREMIUM1.82×
Family OrientationCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mom (TV series) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mom (TV series) have in United States?

Mom (TV series) has an estimated audience of 3,737,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mom (TV series) viewers?

82.5% of Mom (TV series) fans are female, 17.5% are male, with an average age of 37.7 years.

03

Which brands do Mom (TV series) fans like most?

Mom (TV series) fans show strongest brand affinity for Topher Grace (70.41×), Khan Academy (19.09×), and Once Upon a Time (TV series) (25.66×) over the country average.

04

Where do Mom (TV series) fans live in United States?

Mom (TV series) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mom (TV series) fans also like?

Beyond Mom (TV series) itself, the audience over-indexes on Khan Academy (19.09×), Once Upon a Time (TV series) (25.66×), SeaWorld San Diego (27.21×), and This Is Us (TV series) (20.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Mom (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mom (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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