Mom (TV series) Audience in United States

Mom (TV series) has an estimated audience of 3,669,503 people in United States. 82.5% are female, 17.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Khan Academy, This Is Us (TV series), Once Upon a Time (TV series), Full House, The Good Wife.

The average Mom (TV series) fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khan Academy, This Is Us (TV series), Once Upon a Time (TV series), with strongest over-indexing on Khan Academy (30.43× the country average). Demographically, the Mom (TV series) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Mom (TV series) fans

Demographic split for Mom (TV series) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age37.7
Estimated audience size3,669,503

Audience persona

The typical Mom (TV series) fan in United States is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Mom (TV series) in United States
RegionReachAffinity
California411,7471.02×
Texas330,5761.05×
Florida233,0140.94×
New York223,9041.09×
Pennsylvania137,1591.11×
Illinois120,4400.99×
Ohio118,2021.05×
North Carolina112,7841.02×
Georgia111,8700.99×
Michigan99,4341.04×
Virginia98,9381.11×
New Jersey93,8241.01×
Maryland89,0361.41×
Arizona73,8250.99×
Indiana71,9051.07×
Tennessee71,7600.97×
Washington71,1960.97×
Massachusetts70,2110.97×
Missouri67,2281.14×
Minnesota61,9691.18×
South Carolina55,4141×
Alabama53,7261.05×
Wisconsin52,9320.96×
Kentucky50,7631.1×
Louisiana49,5961.05×
Colorado47,3320.82×
Oklahoma47,1871.16×
Oregon38,4980.92×
Kansas38,4301.33×
Utah33,3001.01×
Mississippi31,8051.05×
Nevada31,5630.89×
Arkansas31,4431.04×
Connecticut31,2410.85×
Iowa30,4621.01×
New Mexico18,4801×
Nebraska17,6000.96×
West Virginia17,3701.02×
Idaho15,4430.84×
Hawaii15,2280.97×
New Hampshire14,5781.01×
Maine12,3980.94×
Washington, District of Columbia11,2221.02×
Montana11,0811.09×
Rhode Island10,0700.86×
Delaware8,3180.82×
South Dakota7,3190.86×
Alaska7,1620.91×
North Dakota6,5290.87×
Vermont4,9520.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mom (TV series) audience
BrandAffinityCategory
Khan Academy30.43×Business & Career
This Is Us (TV series)27.33×Movies & TV
Once Upon a Time (TV series)27.39×Movies & TV
Full House24.4×Movies & TV
The Good Wife32.28×Movies & TV
Jane the Virgin27.63×Movies & TV
SeaWorld San Diego25.49×Travel & Leisure
Kings Island33.19×Travel & Leisure
Kumon26.87×Business & Career
Pet Supplies Plus12.95×Shopping
Woolworths24.97×Shopping
Cedar Point19.93×Travel & Leisure
Karla Souza35.1×Movies & TV
Chopped (TV series)13.75×Movies & TV
Busch Gardens19.19×Travel & Leisure
Topher Grace15.67×Movies & TV
Plated20.67×Shopping
PBS Kids9.47×Movies & TV
The Crown (TV series)12.06×Movies & TV
The Middle (TV series)19.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mom (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.75
Community OrientationOPEN1.42
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.27
Convenience OrientationPREMIUM1.25
IndulgenceJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Mom (TV series)
CountryShare
United States23.1%
India11.9%
Singapore6.8%

See Mom (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Mom (TV series) have in United States?

Mom (TV series) has an estimated audience of 3,669,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Mom (TV series) fans?

82.5% of Mom (TV series) fans are female, 17.5% are male, with an average age of 37.7 years.

Which brands do Mom (TV series) fans like most?

Mom (TV series) fans show strongest brand affinity for Khan Academy (30.43×), This Is Us (TV series) (27.33×), and Once Upon a Time (TV series) (27.39×) over the country average.

Where do Mom (TV series) fans live in United States?

Mom (TV series) fans in United States are most concentrated in California (reach 411,747), Texas (reach 330,576), and Florida (reach 233,014). These three regions account for the largest share of the active audience.

What other brands do Mom (TV series) fans also like?

Beyond Mom (TV series) itself, the audience over-indexes on This Is Us (TV series) (27.33×), Once Upon a Time (TV series) (27.39×), Full House (24.4×), and The Good Wife (32.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mom (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.