Rascasse Audience Intelligence

Plated Target Market in United States

A data profile of the people who buy, follow and care about Plated in United States — modelled from more than twelve digital signal sources. Plated has an estimated audience of 1,850,264 people in United States.

#41among Supermarket in United States#1552among Brand in United States#267in Shopping

The average Plated fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nashville (2012 TV series), Sprout (TV network), Mom (TV series), with strongest over-indexing on Nashville (2012 TV series) (23.41× the country average).

Demographically, the Plated audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plated fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Nashville (2012 TV series).

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plated profile in United States.

Audience size
1.9M
in United States
Gender
65.6%♀
34.4% male
Age
40.5
average years
Country rank
#15142
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Plated

65.6% are female, 34.4% are male, average age 40.5.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Plated audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.5
Estimated audience size1,850,264
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Plated audience in United States
Age bracketShare%
16-1912%
20-2922%
30-3925%
40-4922%
50+19%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Plated audience comes from United States.

Worldwide audience distribution share by country for Plated
CountryShare
United States47.7%
India13.0%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plated audience in United States is strongest.

Fig. 05

Top regions by affinity

Plated customers by region in United States
#RegionReachAffinity×
01Vermont~20K9.52×
02Minnesota~30K1.73×
03Kansas~10K1.37×
04Louisiana~20K1.34×
05Texas~100K1.06×
06Utah~10K1.02×
07Missouri~20K0.95×
08California~100K0.93×
09Georgia~40K0.93×
10Illinois~40K0.91×
11Arkansas~10K0.91×
12Nebraska~6K0.91×
13North Carolina~40K0.90×
14Indiana~20K0.88×
15New York~60K0.87×
16Michigan~30K0.86×
17New Jersey~30K0.86×
18New Hampshire~4K0.86×
19Hawaii~5K0.85×
20Oklahoma~10K0.84×
21Florida~70K0.83×
22Virginia~30K0.83×
23Arizona~20K0.83×
24South Carolina~20K0.83×
25South Dakota~3K0.83×
26Alabama~10K0.82×
27North Dakota~2K0.82×
28Connecticut~10K0.81×
29Rhode Island~3K0.81×
30Pennsylvania~40K0.80×
31Massachusetts~20K0.80×
32Mississippi~9K0.80×
33Kentucky~10K0.79×
34Ohio~30K0.78×
35Maryland~20K0.78×
36Wisconsin~20K0.78×
37Washington~20K0.77×
38Colorado~20K0.76×
39Nevada~10K0.76×
40Iowa~8K0.75×
41Idaho~5K0.75×
42Delaware~3K0.75×
43Alaska~2K0.75×
44New Mexico~5K0.74×
45Montana~3K0.74×
46Maine~3K0.71×
47Tennessee~20K0.70×
48Oregon~10K0.69×
49West Virginia~4K0.67×
50Washington, District of Columbia~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Plated, United States
0.67×1.00×9.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plated audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plated audience
#·InterestCategoryAffinity×
01YTV (TV channel)Movies & TV35.04×
02Olivia CulpoMovies & TV34.48×
03Audio-TechnicaTechnology & Electronics33.24×
04CBBC (TV channel)Movies & TV31.29×
05ZomatoFood & Beverages29.21×
06All in the FamilyMovies & TV27.91×
07Sprout (TV network)Movies & TV25.80×
08Nashville (2012 TV series)Movies & TV23.41×
09Mom (TV series)Movies & TV23.07×
10Fox KidsKids & Family21.24×
11Once Upon a Time (TV series)Movies & TV18.83×
12TupperwareHome & Garden18.77×
13Little House on the Prairie (TV series)Movies & TV16.54×
14Highlights for ChildrenKids & Family16.42×
15Knott's Berry FarmTravel & Leisure13.44×
16This Is Us (TV series)Movies & TV13.20×
17Khan AcademyBusiness & Career11.82×
18The Gilded AgeMovies & TV5.23×
19Sam's ClubShopping3.38×
20Kohl'sShopping3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plated audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plated audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
Healthy LifestyleBALANCE1.85×
CreativityOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plated audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.09×
Pet OwnershipJOY1.09×
Career OrientationPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Plated's target market in United States?

Plated's target market in United States covers an estimated 1,850,264 people, concentrated in California and Texas.

02

What is the gender split and age of Plated customers?

65.6% of the Plated audience are female, 34.4% are male, with an average age of 40.5 years.

03

Which brands do Plated fans like most?

Plated fans show strongest brand affinity for Nashville (2012 TV series) (23.41×), Sprout (TV network) (25.8×), and Mom (TV series) (23.07×) over the country average.

04

Where do Plated fans live in United States?

Plated fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Plated fans also like?

Beyond Plated itself, the audience over-indexes on Sprout (TV network) (25.8×), Mom (TV series) (23.07×), Khan Academy (11.82×), and Olivia Culpo (34.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Plated audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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