Plated Audience in United States

Plated logo

Plated has an estimated audience of 1,303,585 people in United States. 65.6% are female, 34.4% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Nashville (2012 TV series), Sprout (TV network), Khan Academy, Mom (TV series), Zomato.

The average Plated fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nashville (2012 TV series), Sprout (TV network), Khan Academy, with strongest over-indexing on Nashville (2012 TV series) (23.41× the country average). Demographically, the Plated audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Plated fans

Demographic split for Plated audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.5
Estimated audience size1,303,585

Audience persona

The typical Plated fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for Plated in United States
RegionReachAffinity
California157,0251.1×
Texas97,7520.87×
New York89,3651.23×
Florida82,7970.94×
Illinois43,2981×
Pennsylvania35,7720.81×
Michigan35,0971.03×
Georgia34,5300.86×
Ohio33,6690.84×
North Carolina31,4570.8×
New Jersey30,5420.92×
Virginia26,5810.84×
Washington25,4930.97×
Massachusetts25,3840.99×
Minnesota23,7261.27×
Arizona23,3420.88×
Vermont21,8549.55×
Tennessee21,8220.83×
Wisconsin20,7641.06×
Maryland17,3540.77×
Indiana16,8700.71×
South Carolina16,7590.85×
Colorado16,4500.8×
Missouri15,9890.76×
Connecticut15,3391.17×
Oregon12,5710.84×
Utah12,2661.05×
Kentucky12,2370.75×
Oklahoma11,4060.79×
Louisiana11,1470.66×
Alabama10,4740.58×
Nevada9,7650.77×
Kansas7,9370.77×
New Hampshire7,8851.53×
Arkansas7,8810.73×
Iowa6,7640.63×
Idaho5,5000.84×
Mississippi5,4410.51×
Hawaii4,8240.86×
Nebraska4,4120.67×
New Mexico3,6830.56×
Rhode Island3,5740.86×
Washington, District of Columbia3,1650.81×
West Virginia3,1250.51×
Maine2,9500.63×
Montana2,6330.73×
South Dakota2,0960.7×
North Dakota2,0410.76×
Delaware2,0180.56×
Alaska1,3640.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plated audience
BrandAffinityCategory
Nashville (2012 TV series)23.41×Movies & TV
Sprout (TV network)25.8×Movies & TV
Khan Academy11.82×Business & Career
Mom (TV series)23.07×Movies & TV
Zomato29.21×Food & Beverages
Olivia Culpo34.48×Movies & TV
Audio-Technica33.24×Technology & Electronics
All in the Family27.91×Movies & TV
Once Upon a Time (TV series)18.83×Movies & TV
The Gilded Age5.23×Movies & TV
Little House on the Prairie (TV series)16.54×Movies & TV
Tupperware18.77×Home & Garden
YTV (TV channel)35.04×Movies & TV
Fox Kids21.24×Kids & Family
This Is Us (TV series)13.2×Movies & TV
CBBC (TV channel)31.29×Movies & TV
Kohl's3.2×Shopping
Old Navy3.21×Fashion & Accessoires
San Diego Humane Society29.6×Travel & Leisure
Costco2.96×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plated audience
TraitClusterScore
Design AffinityPREMIUM1.7
IndulgenceJOY1.62
SustainabilityBALANCE1.49
LGBTQ+ IdentityOPEN1.41
Luxury OrientationPREMIUM1.41
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Plated
CountryShare
United States58.9%
Philippines4.5%
India4.3%

See Plated audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Plated have in United States?

Plated has an estimated audience of 1,303,585 people in United States, concentrated in California and Texas.

What is the gender split and age of Plated fans?

65.6% of Plated fans are female, 34.4% are male, with an average age of 40.5 years.

Which brands do Plated fans like most?

Plated fans show strongest brand affinity for Nashville (2012 TV series) (23.41×), Sprout (TV network) (25.8×), and Khan Academy (11.82×) over the country average.

Where do Plated fans live in United States?

Plated fans in United States are most concentrated in California (reach 157,025), Texas (reach 97,752), and New York (reach 89,365). These three regions account for the largest share of the active audience.

What other brands do Plated fans also like?

Beyond Plated itself, the audience over-indexes on Sprout (TV network) (25.8×), Khan Academy (11.82×), Mom (TV series) (23.07×), and Zomato (29.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.