Little House on the Prairie (TV series) Audience in United States
Little House on the Prairie (TV series) has an estimated audience of 3,355,504 people in United States. 73.1% are female, 26.9% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Hampton University, Christmas Gifts, Jingoism, Pillow, Whataburger.
The average Little House on the Prairie (TV series) fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hampton University, Christmas Gifts, Jingoism, with strongest over-indexing on Hampton University (18.04× the country average). Demographically, the Little House on the Prairie (TV series) audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Little House on the Prairie (TV series) fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 44.4 |
| Estimated audience size | 3,355,504 |
Audience persona
The typical Little House on the Prairie (TV series) fan in United States is more female, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Hampton University.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 261,547 | 0.71× |
| Texas | 243,295 | 0.84× |
| Florida | 152,793 | 0.67× |
| New York | 136,721 | 0.73× |
| Ohio | 116,788 | 1.13× |
| Pennsylvania | 106,975 | 0.95× |
| North Carolina | 105,772 | 1.05× |
| Michigan | 103,540 | 1.18× |
| Georgia | 98,274 | 0.95× |
| Tennessee | 91,790 | 1.36× |
| Illinois | 89,352 | 0.8× |
| Indiana | 78,715 | 1.28× |
| Missouri | 76,000 | 1.41× |
| Virginia | 68,482 | 0.84× |
| Kentucky | 64,297 | 1.53× |
| Minnesota | 63,507 | 1.32× |
| Washington | 63,067 | 0.94× |
| Wisconsin | 58,757 | 1.16× |
| Arizona | 56,584 | 0.83× |
| New Jersey | 55,304 | 0.65× |
| South Carolina | 54,434 | 1.08× |
| Oklahoma | 52,348 | 1.4× |
| Alabama | 50,909 | 1.09× |
| Colorado | 44,043 | 0.83× |
| Oregon | 43,903 | 1.14× |
| Massachusetts | 43,006 | 0.65× |
| Louisiana | 40,284 | 0.93× |
| Arkansas | 37,036 | 1.34× |
| Maryland | 34,976 | 0.61× |
| Utah | 33,648 | 1.12× |
| Iowa | 32,229 | 1.17× |
| Kansas | 32,149 | 1.22× |
| Mississippi | 29,733 | 1.08× |
| Connecticut | 26,680 | 0.79× |
| Idaho | 23,746 | 1.41× |
| West Virginia | 21,039 | 1.35× |
| Nevada | 20,573 | 0.63× |
| New Mexico | 17,512 | 1.04× |
| Nebraska | 16,975 | 1.01× |
| Maine | 12,888 | 1.07× |
| South Dakota | 11,285 | 1.45× |
| New Hampshire | 10,658 | 0.81× |
| Montana | 10,485 | 1.13× |
| North Dakota | 8,589 | 1.25× |
| Rhode Island | 8,039 | 0.75× |
| Hawaii | 6,381 | 0.44× |
| Delaware | 6,283 | 0.68× |
| Alaska | 5,884 | 0.82× |
| Vermont | 5,234 | 0.89× |
| Wyoming | 5,148 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hampton University | 18.04× | Business & Career |
| Christmas Gifts | 6.43× | Kids & Family |
| Jingoism | 2.49× | Politics & Society |
| Pillow | 2.05× | Home & Garden |
| Whataburger | 1.67× | Food & Beverages |
| Goop | 5.01× | Internet & Social Media |
| Glossier | 4.76× | Beauty & Wellness |
| Gran Torino | 6× | Movies & TV |
| headspace | 7.06× | Health |
| Keirin | 17.29× | Sports |
| Elsword | 10× | Games |
| Wok | 3.62× | Food & Beverages |
| Haarlem | 28.09× | Travel & Leisure |
| Jack White | 2.35× | Movies & TV |
| Fairy godmother | 3.59× | Literature |
| Grace Slick | 4.13× | Music & Radio |
| Governor of Michigan | 3.41× | Politics & Society |
| La Opinión | 3.21× | News |
| Brunello Cucinelli | 3.32× | Fashion & Accessoires |
| Hebe | 2.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.3 |
| Community Orientation | OPEN | 1.28 |
| Indulgence | JOY | 1.28 |
| Extroversion | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.3% |
| United Kingdom | 8.1% |
| Canada | 6.2% |
See Little House on the Prairie (TV series) audiences in other countries
- Little House on the Prairie (TV series) — Germany
- Little House on the Prairie (TV series) — United Kingdom
- Little House on the Prairie (TV series) — France
- Little House on the Prairie (TV series) — Italy
- Little House on the Prairie (TV series) — Spain
- Little House on the Prairie (TV series) — Brazil
- Little House on the Prairie (TV series) — Japan
- Little House on the Prairie (TV series) — South Korea
- Little House on the Prairie (TV series) — India
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does Little House on the Prairie (TV series) have in United States?
Little House on the Prairie (TV series) has an estimated audience of 3,355,504 people in United States, concentrated in California and Texas.
What is the gender split and age of Little House on the Prairie (TV series) fans?
73.1% of Little House on the Prairie (TV series) fans are female, 26.9% are male, with an average age of 44.4 years.
Which brands do Little House on the Prairie (TV series) fans like most?
Little House on the Prairie (TV series) fans show strongest brand affinity for Hampton University (18.04×), Christmas Gifts (6.43×), and Jingoism (2.49×) over the country average.
Where do Little House on the Prairie (TV series) fans live in United States?
Little House on the Prairie (TV series) fans in United States are most concentrated in California (reach 261,547), Texas (reach 243,295), and Florida (reach 152,793). These three regions account for the largest share of the active audience.
What other brands do Little House on the Prairie (TV series) fans also like?
Beyond Little House on the Prairie (TV series) itself, the audience over-indexes on Christmas Gifts (6.43×), Jingoism (2.49×), Pillow (2.05×), and Whataburger (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Little House on the Prairie (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.