Kyle Richards Audience in United States

Kyle Richards logo

Kyle Richards has an estimated audience of 2,182,248 people in United States. 81.2% are female, 18.8% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Lisa Rinna, Little House on the Prairie (TV series), Sharon Osbourne, Bethenny Frankel, Lisa Vanderpump.

The average Kyle Richards fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lisa Rinna, Little House on the Prairie (TV series), Sharon Osbourne, with strongest over-indexing on Lisa Rinna (53.63× the country average). Demographically, the Kyle Richards audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kyle Richards fans

Demographic split for Kyle Richards audience in United States
MetricValue
Female81.2%
Male18.8%
Average age44.0
Estimated audience size2,182,248

Audience persona

The typical Kyle Richards fan in United States is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Lisa Rinna.

Top regions in United States

Top regions ranked by reach for Kyle Richards in United States
RegionReachAffinity
California292,6711.22×
Texas175,7180.94×
Florida150,0921.02×
New York145,8661.2×
Pennsylvania88,7241.21×
Illinois86,8951.2×
Ohio73,2071.09×
New Jersey70,2011.26×
Arizona70,1181.57×
North Carolina61,7970.94×
Georgia60,3280.9×
Michigan58,3661.02×
Massachusetts53,0401.23×
Virginia48,0620.9×
Tennessee45,4701.04×
Washington42,7080.98×
Indiana40,6621.02×
Colorado38,0331.11×
Maryland36,5810.97×
Wisconsin36,0841.1×
Alabama35,9621.18×
Missouri35,3151×
Minnesota34,9621.12×
South Carolina33,3871.02×
Kentucky28,1341.03×
Nevada27,7141.31×
Connecticut27,0691.24×
Louisiana26,1980.93×
Oregon23,7720.95×
Oklahoma23,3080.96×
Iowa15,3540.85×
Utah15,2330.78×
Arkansas14,2390.79×
Kansas14,2320.83×
Mississippi13,0930.73×
Idaho10,2440.94×
Maine9,9041.27×
Nebraska9,1490.84×
New Hampshire9,0311.05×
Rhode Island8,9311.29×
New Mexico8,7510.8×
West Virginia8,1780.8×
Hawaii7,5730.81×
Washington, District of Columbia6,2130.95×
Delaware6,1171.02×
Montana5,3190.88×
South Dakota3,9420.78×
North Dakota3,7190.83×
Alaska3,0700.66×
Vermont2,9850.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kyle Richards audience
BrandAffinityCategory
Lisa Rinna53.63×Movies & TV
Little House on the Prairie (TV series)27.73×Movies & TV
Sharon Osbourne14.24×Movies & TV
Bethenny Frankel24.44×Movies & TV
Lisa Vanderpump31.43×Movies & TV
Kim Richards36.93×Movies & TV
Garcelle Beauvais30.58×Fashion & Accessoires
Anne Burrell8.89×Food & Beverages
Pete Carroll18.59×Sports
Melrose Place43.16×Movies & TV
Tobe Hooper48.66×Movies & TV
Brandi Glanville24.24×Movies & TV
Days of Our Lives17.81×Movies & TV
NBC2.73×Movies & TV
Nathan Fillion11.05×Movies & TV
Ian Somerhalder13.78×Movies & TV
Daily Mail4.42×News
News broadcasting2.88×Business & Career
Communication2.73×Technology & Electronics
Social science3.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kyle Richards audience
TraitClusterScore
Design AffinityPREMIUM1.59
DIY MentalityTHRILL1.43
Price SensitivityPREMIUM1.42
CreativityOPEN1.39
IndulgenceJOY1.38
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Kyle Richards
CountryShare
United States53.7%
United Kingdom11.2%
Canada6.1%

See Kyle Richards audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kyle Richards have in United States?

Kyle Richards has an estimated audience of 2,182,248 people in United States, concentrated in California and Texas.

What is the gender split and age of Kyle Richards fans?

81.2% of Kyle Richards fans are female, 18.8% are male, with an average age of 44.0 years.

Which brands do Kyle Richards fans like most?

Kyle Richards fans show strongest brand affinity for Lisa Rinna (53.63×), Little House on the Prairie (TV series) (27.73×), and Sharon Osbourne (14.24×) over the country average.

Where do Kyle Richards fans live in United States?

Kyle Richards fans in United States are most concentrated in California (reach 292,671), Texas (reach 175,718), and Florida (reach 150,092). These three regions account for the largest share of the active audience.

What other brands do Kyle Richards fans also like?

Beyond Kyle Richards itself, the audience over-indexes on Little House on the Prairie (TV series) (27.73×), Sharon Osbourne (14.24×), Bethenny Frankel (24.44×), and Lisa Vanderpump (31.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kyle Richards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.