Bethenny Frankel Audience in United States

Bethenny Frankel logo

Bethenny Frankel has an estimated audience of 2,091,387 people in United States. 85.3% are female, 14.7% are male, average age 45.2. Top regions: New York, California, Florida. Top brand affinities: Kim Zolciak, Kenya Moore, Kyle Richards, Lisa Rinna, Larry Ellison.

The average Bethenny Frankel fan in United States is 45.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Kim Zolciak, Kenya Moore, Kyle Richards, with strongest over-indexing on Kim Zolciak (44.12× the country average). Demographically, the Bethenny Frankel audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Bethenny Frankel fans

Demographic split for Bethenny Frankel audience in United States
MetricValue
Female85.3%
Male14.7%
Average age45.2
Estimated audience size2,091,387

Audience persona

The typical Bethenny Frankel fan in United States is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Kim Zolciak.

Top regions in United States

Top regions ranked by reach for Bethenny Frankel in United States
RegionReachAffinity
New York265,2372.27×
California254,1781.11×
Florida163,1491.15×
Texas150,1820.84×
New Jersey101,9881.92×
Pennsylvania96,2921.37×
Illinois94,8941.36×
Massachusetts79,0391.92×
North Carolina63,9481.02×
Ohio60,9300.95×
Michigan58,4091.07×
Georgia56,5620.88×
Virginia53,0331.04×
Connecticut45,3292.16×
Arizona37,3000.87×
Maryland36,0501×
Washington35,8990.86×
Tennessee35,8260.85×
Minnesota33,2741.11×
Indiana30,7310.8×
Colorado30,6690.93×
South Carolina29,4560.94×
Missouri28,9750.86×
Wisconsin27,0630.86×
Louisiana24,3030.9×
Kentucky20,6090.79×
Alabama19,0670.65×
Oregon19,0490.79×
Oklahoma18,2270.78×
Nevada16,1070.8×
Kansas13,3580.81×
Utah12,5280.67×
Arkansas12,4250.72×
Iowa12,3860.72×
Rhode Island12,1831.83×
Mississippi10,8620.63×
New Hampshire10,1171.23×
Washington, District of Columbia9,3321.48×
Maine9,0301.21×
West Virginia8,6160.88×
Nebraska7,3540.7×
Idaho7,1440.68×
New Mexico6,6210.63×
Hawaii5,7650.64×
Delaware5,7210.99×
Vermont5,2751.44×
Montana4,0790.7×
North Dakota2,9520.69×
South Dakota2,7810.58×
Alaska1,9890.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bethenny Frankel audience
BrandAffinityCategory
Kim Zolciak44.12×Movies & TV
Kenya Moore47.29×Movies & TV
Kyle Richards23.61×Movies & TV
Lisa Rinna21.93×Movies & TV
Larry Ellison13.26×Business & Career
Bethenny Ever After107.51×Movies & TV
Winds of Plague166.56×Music & Radio
Teresa Giudice20.81×Movies & TV
Celebrity2.01×Movies & TV
Taron Egerton11.96×Movies & TV
Hobby Lobby2.34×Home & Garden
Brandi Glanville16.14×Movies & TV
Nordstrom rack2.76×Fashion & Accessoires
J.Crew Factory6.44×Shopping
Macy's2.2×Shopping
Diane Keaton3.37×Movies & TV
Friends1.81×Movies & TV
Virtue2.33×Politics & Society
LuAnn de Lesseps27.18×Movies & TV
Season2.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bethenny Frankel audience
TraitClusterScore
Design AffinityPREMIUM1.98
CreativityOPEN1.44
IndulgenceJOY1.4
Healthy LifestyleBALANCE1.37
Community OrientationOPEN1.36
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Bethenny Frankel
CountryShare
United States73.6%
United Kingdom6.0%
Canada5.3%

See Bethenny Frankel audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Bethenny Frankel have in United States?

Bethenny Frankel has an estimated audience of 2,091,387 people in United States, concentrated in New York and California.

What is the gender split and age of Bethenny Frankel fans?

85.3% of Bethenny Frankel fans are female, 14.7% are male, with an average age of 45.2 years.

Which brands do Bethenny Frankel fans like most?

Bethenny Frankel fans show strongest brand affinity for Kim Zolciak (44.12×), Kenya Moore (47.29×), and Kyle Richards (23.61×) over the country average.

Where do Bethenny Frankel fans live in United States?

Bethenny Frankel fans in United States are most concentrated in New York (reach 265,237), California (reach 254,178), and Florida (reach 163,149). These three regions account for the largest share of the active audience.

What other brands do Bethenny Frankel fans also like?

Beyond Bethenny Frankel itself, the audience over-indexes on Kenya Moore (47.29×), Kyle Richards (23.61×), Lisa Rinna (21.93×), and Larry Ellison (13.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bethenny Frankel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.