Rascasse Audience Intelligence

Bethenny Frankel Audience in United States

A data profile of the people who buy, follow and care about Bethenny Frankel in United States — modelled from more than twelve digital signal sources. Bethenny Frankel has an estimated audience of 1,788,727 people in United States.

#63among TV personality in United States#2953among Person in United States#2467in Movies & TV

The average Bethenny Frankel fan in United States is 45.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Kim Zolciak, Kenya Moore, Lisa Rinna, with strongest over-indexing on Kim Zolciak (44.12× the country average).

Demographically, the Bethenny Frankel audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bethenny Frankel fan in United States is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Kim Zolciak.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bethenny Frankel profile in United States.

Audience size
1.8M
in United States
Gender
85.3%♀
14.7% male
Age
45.2
average years
Country rank
#15538
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bethenny Frankel fans

85.3% are female, 14.7% are male, average age 45.2.

Fig. 02

Gender split

85.3%
Female
14.7%
Male
Demographic split for Bethenny Frankel audience in United States
MetricValue
Female85.3%
Male14.7%
Average age45.2
Estimated audience size1,788,727
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Bethenny Frankel audience in United States
Age bracketShare%
16-196%
20-2913%
30-3923%
40-4932%
50+27%
Fig. 04

Worldwide distribution

71.1%

of the worldwide Bethenny Frankel audience comes from United States.

Worldwide audience distribution share by country for Bethenny Frankel
CountryShare
United States71.1%
United Kingdom6.2%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bethenny Frankel audience in United States is strongest.

Fig. 05

Top regions by affinity

Bethenny Frankel fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.11×
02Connecticut~40K2.08×
03Massachusetts~70K1.81×
04New Jersey~100K1.80×
05Rhode Island~10K1.76×
06Washington, District of Columbia~9K1.50×
07Maine~10K1.42×
08Vermont~5K1.39×
09Pennsylvania~90K1.31×
10Illinois~90K1.29×
11New Hampshire~10K1.25×
12Florida~200K1.23×
13California~200K1.07×
14Michigan~60K1.05×
15Virginia~50K1.05×
16Minnesota~30K1.04×
17Delaware~6K1.03×
18South Carolina~30K0.98×
19North Carolina~60K0.96×
20Maryland~30K0.96×
21West Virginia~9K0.93×
22Ohio~60K0.90×
23Arizona~40K0.90×
24Colorado~30K0.90×
25Louisiana~20K0.89×
26Tennessee~40K0.87×
27Georgia~60K0.86×
28Missouri~30K0.85×
29Wisconsin~30K0.85×
30Kansas~10K0.84×
31Washington~30K0.83×
32Indiana~30K0.81×
33Oregon~20K0.80×
34North Dakota~3K0.80×
35Texas~100K0.79×
36Kentucky~20K0.79×
37Nevada~20K0.79×
38Montana~5K0.78×
39Alabama~20K0.77×
40Iowa~10K0.76×
41Idaho~8K0.76×
42Oklahoma~20K0.75×
43Nebraska~8K0.75×
44Utah~10K0.74×
45Arkansas~10K0.73×
46Hawaii~6K0.71×
47South Dakota~3K0.70×
48Mississippi~10K0.68×
49New Mexico~7K0.66×
50Alaska~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Bethenny Frankel, United States
0.64×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bethenny Frankel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bethenny Frankel audience
#·InterestCategoryAffinity×
01Winds of PlagueMusic & Radio166.56×
02Bethenny Ever AfterMovies & TV107.51×
03Kenya MooreMovies & TV47.29×
04Kim ZolciakMovies & TV44.12×
05Kyle RichardsMovies & TV23.61×
06Lisa RinnaMovies & TV21.93×
07Teresa GiudiceMovies & TV20.81×
08Brandi GlanvilleMovies & TV16.14×
09Lisa VanderpumpMovies & TV15.11×
10Larry EllisonBusiness & Career13.26×
11Taron EgertonMovies & TV11.96×
12J.Crew FactoryShopping6.44×
13Diane KeatonMovies & TV3.37×
14SeasonTravel & Leisure2.99×
15Nordstrom rackFashion & Accessoires2.76×
16Hobby LobbyHome & Garden2.34×
17VirtuePolitics & Society2.33×
18MarshallsFashion & Accessoires2.28×
19Macy'sShopping2.20×
20CelebrityMovies & TV2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bethenny Frankel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bethenny Frankel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.63×
CreativityOPEN1.50×
Sports ActivityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bethenny Frankel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Risk AppetiteTHRILL0.88×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bethenny Frankel have in United States?

Bethenny Frankel has an estimated audience of 1,788,727 people in United States, concentrated in New York and California.

02

What is the gender split and age of Bethenny Frankel fans?

85.3% of Bethenny Frankel fans are female, 14.7% are male, with an average age of 45.2 years.

03

Which brands do Bethenny Frankel fans like most?

Bethenny Frankel fans show strongest brand affinity for Kim Zolciak (44.12×), Kenya Moore (47.29×), and Lisa Rinna (21.93×) over the country average.

04

Where do Bethenny Frankel fans live in United States?

Bethenny Frankel fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bethenny Frankel fans also like?

Beyond Bethenny Frankel itself, the audience over-indexes on Kenya Moore (47.29×), Lisa Rinna (21.93×), Kyle Richards (23.61×), and Larry Ellison (13.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bethenny Frankel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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