Days of Our Lives Audience in United States

Days of Our Lives logo

Days of Our Lives has an estimated audience of 2,235,275 people in United States. 83.8% are female, 16.2% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: The Bold and the Beautiful, As the World Turns, General Hospital, Soap opera, Soap Opera Digest.

The average Days of Our Lives fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Bold and the Beautiful, As the World Turns, General Hospital, with strongest over-indexing on The Bold and the Beautiful (26.9× the country average). Demographically, the Days of Our Lives audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Days of Our Lives fans

Demographic split for Days of Our Lives audience in United States
MetricValue
Female83.8%
Male16.2%
Average age46.4
Estimated audience size2,235,275

Audience persona

The typical Days of Our Lives fan in United States is more female, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for The Bold and the Beautiful.

Top regions in United States

Top regions ranked by reach for Days of Our Lives in United States
RegionReachAffinity
California145,9310.59×
Texas131,5010.68×
Florida121,5470.8×
New York121,3950.97×
Pennsylvania95,7771.27×
Ohio74,4661.08×
North Carolina71,7971.07×
Illinois65,0930.87×
Georgia63,5030.92×
Michigan59,3951.02×
Tennessee54,3991.21×
Massachusetts50,4481.15×
Virginia49,1340.9×
Indiana47,7051.17×
New Jersey46,4330.82×
Wisconsin44,4971.32×
Kentucky42,6361.52×
Alabama42,1591.35×
South Carolina42,1481.25×
Missouri40,8031.13×
Minnesota33,4431.04×
Arizona31,9940.7×
Mississippi30,9501.68×
Louisiana30,3851.05×
Washington30,1700.67×
Maryland27,4040.71×
Colorado26,6570.76×
Connecticut24,6581.1×
Oklahoma22,1280.89×
Iowa21,2381.15×
Oregon18,7790.73×
Arkansas18,3301×
Nevada16,9640.78×
West Virginia16,7681.61×
Rhode Island16,7292.35×
Kansas15,4880.88×
New Mexico11,8201.05×
Maine11,2171.4×
Utah10,8660.54×
Idaho10,8630.97×
New Hampshire8,9471.02×
Nebraska7,9740.71×
North Dakota6,9431.51×
South Dakota5,7511.11×
Delaware5,4620.89×
Montana4,3220.7×
Hawaii4,1010.43×
Washington, District of Columbia3,0080.45×
Wyoming2,8780.87×
Alaska2,4970.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Days of Our Lives audience
BrandAffinityCategory
The Bold and the Beautiful26.9×Movies & TV
As the World Turns76.82×Movies & TV
General Hospital18.91×Movies & TV
Soap opera10.96×Movies & TV
Soap Opera Digest36.87×Movies & TV
The Young and the Restless23.19×Movies & TV
Guiding Light65.87×Movies & TV
Kim Richards34.13×Movies & TV
Coronation Street48.36×Movies & TV
Melrose Place38.71×Movies & TV
Virtue3.09×Politics & Society
Batman: The Brave and the Bold36.45×Movies & TV
Smallville10.44×Movies & TV
Jensen Ackles8.62×Movies & TV
Recess (TV series)15.66×
YouTube Music3.36×Internet & Social Media
Jesus2.41×Politics & Society
Religion1.97×Business & Career
Deidre Hall46.32×Movies & TV
Lisa Rinna10.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Days of Our Lives audience
TraitClusterScore
Community OrientationOPEN1.36
Design AffinityPREMIUM1.31
ExtroversionTHRILL1.28
Pet OwnershipJOY1.19
DIY MentalityTHRILL1.18
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Days of Our Lives
CountryShare
United States65.1%
Canada4.9%
Australia3.2%

See Days of Our Lives audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Days of Our Lives have in United States?

Days of Our Lives has an estimated audience of 2,235,275 people in United States, concentrated in California and Texas.

What is the gender split and age of Days of Our Lives fans?

83.8% of Days of Our Lives fans are female, 16.2% are male, with an average age of 46.4 years.

Which brands do Days of Our Lives fans like most?

Days of Our Lives fans show strongest brand affinity for The Bold and the Beautiful (26.9×), As the World Turns (76.82×), and General Hospital (18.91×) over the country average.

Where do Days of Our Lives fans live in United States?

Days of Our Lives fans in United States are most concentrated in California (reach 145,931), Texas (reach 131,501), and Florida (reach 121,547). These three regions account for the largest share of the active audience.

What other brands do Days of Our Lives fans also like?

Beyond Days of Our Lives itself, the audience over-indexes on As the World Turns (76.82×), General Hospital (18.91×), Soap opera (10.96×), and Soap Opera Digest (36.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Days of Our Lives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.