Rascasse Audience Intelligence

Days of Our Lives Audience in United States

A data profile of the people who buy, follow and care about Days of Our Lives in United States — modelled from more than twelve digital signal sources. Days of Our Lives has an estimated audience of 2,213,551 people in United States.

#20among TV show in United States#758among Movie / TV Show / Series in United States#1980in Movies & TV

The average Days of Our Lives fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Bold and the Beautiful, As the World Turns, General Hospital, with strongest over-indexing on The Bold and the Beautiful (26.9× the country average).

Demographically, the Days of Our Lives audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Days of Our Lives fan in United States is more female, around 46.4 years old, with strong Spirituality tendencies and a notable affinity for The Bold and the Beautiful.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Days of Our Lives profile in United States.

Audience size
2.2M
in United States
Gender
83.8%♀
16.2% male
Age
46.4
average years
Country rank
#13125
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Days of Our Lives viewers

83.8% are female, 16.2% are male, average age 46.4.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Days of Our Lives audience in United States
MetricValue
Female83.8%
Male16.2%
Average age46.4
Estimated audience size2,213,551
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Days of Our Lives audience in United States
Age bracketShare%
16-199%
20-2911%
30-3916%
40-4926%
50+38%
Fig. 04

Worldwide distribution

61.9%

of the worldwide Days of Our Lives audience comes from United States.

Worldwide audience distribution share by country for Days of Our Lives
CountryShare
United States61.9%
Canada7.8%
France3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Days of Our Lives audience in United States is strongest.

Fig. 05

Top regions by affinity

Days of Our Lives fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~20K2.42×
02West Virginia~20K1.70×
03Mississippi~30K1.67×
04North Dakota~7K1.55×
05Kentucky~40K1.46×
06Alabama~40K1.35×
07Wisconsin~40K1.32×
08Maine~10K1.31×
09Pennsylvania~90K1.24×
10South Carolina~40K1.22×
11Indiana~50K1.18×
12Tennessee~50K1.16×
13Iowa~20K1.13×
14North Carolina~80K1.12×
15South Dakota~6K1.11×
16New Hampshire~10K1.10×
17Missouri~40K1.09×
18Massachusetts~50K1.08×
19Connecticut~20K1.08×
20Ohio~70K1.06×
21Louisiana~30K1.06×
22New Mexico~10K1.06×
23Minnesota~30K1.03×
24Michigan~60K0.99×
25Idaho~10K0.97×
26Arkansas~20K0.95×
27Delaware~6K0.95×
28Wyoming~3K0.93×
29Georgia~60K0.92×
30Kansas~20K0.91×
31New York~100K0.90×
32Oklahoma~20K0.88×
33Virginia~50K0.87×
34New Jersey~50K0.83×
35Illinois~60K0.82×
36Florida~100K0.78×
37Oregon~20K0.78×
38Nebraska~9K0.78×
39Nevada~20K0.77×
40Montana~5K0.76×
41Colorado~30K0.73×
42Maryland~30K0.72×
43Arizona~30K0.69×
44Texas~100K0.68×
45Washington~30K0.66×
46Alaska~3K0.65×
47California~100K0.58×
48Utah~10K0.56×
49Washington, District of Columbia~3K0.49×
50Hawaii~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Days of Our Lives, United States
0.46×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Days of Our Lives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Days of Our Lives audience
#·InterestCategoryAffinity×
01As the World TurnsMovies & TV76.82×
02Guiding LightMovies & TV65.87×
03Coronation StreetMovies & TV48.36×
04Melrose PlaceMovies & TV38.71×
05Soap Opera DigestMovies & TV36.87×
06Batman: The Brave and the BoldMovies & TV36.45×
07Kim RichardsMovies & TV34.13×
08The Bold and the BeautifulMovies & TV26.90×
09The Young and the RestlessMovies & TV23.19×
10General HospitalMovies & TV18.91×
11Recess (TV series)Movie / TV Show / Series15.66×
12Soap operaMovies & TV10.96×
13Lisa RinnaMovies & TV10.96×
14SmallvilleMovies & TV10.44×
15Jensen AcklesMovies & TV8.62×
16YouTube MusicInternet & Social Media3.36×
17VirtuePolitics & Society3.09×
18Dick Van DykeMovies & TV3.06×
19JesusPolitics & Society2.41×
20ReligionBusiness & Career1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Days of Our Lives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Days of Our Lives audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
Community OrientationOPEN1.42×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Days of Our Lives audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Early Adopter MentalityPOWER0.85×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Days of Our Lives have in United States?

Days of Our Lives has an estimated audience of 2,213,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Days of Our Lives viewers?

83.8% of Days of Our Lives fans are female, 16.2% are male, with an average age of 46.4 years.

03

Which brands do Days of Our Lives fans like most?

Days of Our Lives fans show strongest brand affinity for The Bold and the Beautiful (26.9×), As the World Turns (76.82×), and General Hospital (18.91×) over the country average.

04

Where do Days of Our Lives fans live in United States?

Days of Our Lives fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Days of Our Lives fans also like?

Beyond Days of Our Lives itself, the audience over-indexes on As the World Turns (76.82×), General Hospital (18.91×), Soap opera (10.96×), and Soap Opera Digest (36.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Days of Our Lives audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Days of Our Lives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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