Tom Hanks Audience in United States

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Tom Hanks has an estimated audience of 7,306,960 people in United States. 52.5% are female, 47.5% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Pierce Brosnan, Rita Wilson, Bruce Willis, Robert Redford, Forrest Gump.

The average Tom Hanks fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pierce Brosnan, Rita Wilson, Bruce Willis, with strongest over-indexing on Pierce Brosnan (16.69× the country average). Demographically, the Tom Hanks audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Tom Hanks fans

Demographic split for Tom Hanks audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.9
Estimated audience size7,306,960

Audience persona

The typical Tom Hanks fan in United States is balanced, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Pierce Brosnan.

Top regions in United States

Top regions ranked by reach for Tom Hanks in United States
RegionReachAffinity
California880,6991.1×
Texas651,8701.04×
Florida476,2930.96×
New York384,6480.94×
Pennsylvania259,4011.05×
Illinois257,6481.06×
Ohio245,3141.09×
North Carolina232,9591.06×
Georgia217,0770.96×
Michigan205,9781.08×
New Jersey177,3140.95×
Virginia171,2120.96×
Washington164,8481.12×
Tennessee158,6141.08×
Arizona152,2891.02×
Indiana144,7381.08×
Massachusetts140,2480.97×
Missouri135,1781.15×
Colorado121,1151.05×
Wisconsin119,1811.08×
Minnesota110,1301.05×
Maryland105,0150.84×
Kentucky104,5401.14×
South Carolina103,6010.94×
Oregon96,4941.15×
Alabama92,9590.91×
Oklahoma91,1311.12×
Louisiana85,2450.9×
Utah84,4871.29×
Connecticut72,6720.99×
Nevada67,7010.96×
Iowa65,5651.09×
Kansas63,7041.11×
Arkansas62,0841.03×
Mississippi53,3080.89×
Idaho44,0771.2×
Nebraska37,0091.01×
New Mexico36,1130.99×
West Virginia33,2800.98×
New Hampshire28,1430.98×
Maine26,0280.99×
Hawaii25,3020.81×
Rhode Island21,0780.91×
Montana19,9040.98×
Delaware17,0040.84×
Washington, District of Columbia15,7700.72×
South Dakota15,0210.89×
North Dakota13,3990.89×
Alaska12,9130.83×
Vermont10,7940.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom Hanks audience
BrandAffinityCategory
Pierce Brosnan16.69×Movies & TV
Rita Wilson28.28×Movies & TV
Bruce Willis6.67×Movies & TV
Robert Redford6.52×Movies & TV
Forrest Gump11.72×Movies & TV
Captain Phillips (film)23.08×Movies & TV
Sam Elliott6.93×Movies & TV
Demi Moore6.67×Movies & TV
Fox News Channel2.11×Movies & TV
Clint Eastwood6.42×Movies & TV
The Gilded Age3.64×Movies & TV
Friends2.3×Movies & TV
Diane Keaton4.18×Movies & TV
Goldie Hawn8.29×Movies & TV
Friendship2.33×Kids & Family
Rock music1.87×Music & Radio
Elizabeth Taylor7.32×Movies & TV
Country2.56×Travel & Leisure
Tom Selleck7.29×Movies & TV
News of the World18.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom Hanks audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Risk AppetiteTHRILL1.84
ExtroversionTHRILL1.26
TraditionCONSERVATISM1.2
IndulgenceJOY1.13
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Tom Hanks
CountryShare
United States29.0%
United Kingdom6.5%
Brazil6.4%

See Tom Hanks audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Tom Hanks have in United States?

Tom Hanks has an estimated audience of 7,306,960 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom Hanks fans?

52.5% of Tom Hanks fans are female, 47.5% are male, with an average age of 41.9 years.

Which brands do Tom Hanks fans like most?

Tom Hanks fans show strongest brand affinity for Pierce Brosnan (16.69×), Rita Wilson (28.28×), and Bruce Willis (6.67×) over the country average.

Where do Tom Hanks fans live in United States?

Tom Hanks fans in United States are most concentrated in California (reach 880,699), Texas (reach 651,870), and Florida (reach 476,293). These three regions account for the largest share of the active audience.

What other brands do Tom Hanks fans also like?

Beyond Tom Hanks itself, the audience over-indexes on Rita Wilson (28.28×), Bruce Willis (6.67×), Robert Redford (6.52×), and Forrest Gump (11.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Hanks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.