Rascasse Audience Intelligence

Tom Hanks Audience in United States

A data profile of the people who buy, follow and care about Tom Hanks in United States — modelled from more than twelve digital signal sources. Tom Hanks has an estimated audience of 7,781,219 people in United States.

#116among Actor Actress or TV Star in United States#332among Person in United States#381in Movies & TV

The average Tom Hanks fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Van Dyke, Pierce Brosnan, Rita Wilson, with strongest over-indexing on Dick Van Dyke (8.37× the country average).

Demographically, the Tom Hanks audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tom Hanks fan in United States is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Dick Van Dyke.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Hanks profile in United States.

Audience size
7.8M
in United States
Gender
52.5%♀
47.5% male
Age
41.9
average years
Country rank
#4564
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Hanks fans

52.5% are female, 47.5% are male, average age 41.9.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Tom Hanks audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.9
Estimated audience size7,781,219
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Tom Hanks audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3915%
40-4920%
50+32%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Tom Hanks audience comes from United States.

Worldwide audience distribution share by country for Tom Hanks
CountryShare
United States29.6%
United Kingdom6.8%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Hanks audience in United States is strongest.

Fig. 05

Top regions by affinity

Tom Hanks fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.24×
02Idaho~40K1.21×
03Missouri~100K1.13×
04Oklahoma~90K1.12×
05Kansas~60K1.12×
06Kentucky~100K1.11×
07Oregon~90K1.10×
08Indiana~100K1.08×
09Wisconsin~100K1.08×
10Iowa~60K1.08×
11Ohio~200K1.07×
12Tennessee~200K1.06×
13Washington~200K1.06×
14California~800K1.05×
15Michigan~200K1.05×
16Nebraska~40K1.05×
17Arkansas~60K1.04×
18New Mexico~40K1.04×
19Pennsylvania~300K1.03×
20Arizona~200K1.03×
21Minnesota~100K1.03×
22New Hampshire~30K1.03×
23Montana~20K1.03×
24Illinois~200K1.01×
25Colorado~100K1.01×
26West Virginia~30K1.01×
27Texas~600K1.00×
28North Carolina~200K1.00×
29Maine~30K1.00×
30Connecticut~70K0.99×
31North Dakota~10K0.98×
32South Dakota~20K0.97×
33Alabama~100K0.96×
34New Jersey~200K0.95×
35Nevada~70K0.95×
36South Carolina~100K0.94×
37Alaska~10K0.94×
38Florida~500K0.93×
39Virginia~200K0.93×
40Massachusetts~100K0.93×
41Georgia~200K0.92×
42Mississippi~60K0.92×
43Rhode Island~20K0.91×
44Louisiana~90K0.90×
45Delaware~20K0.89×
46Vermont~10K0.89×
47New York~400K0.88×
48Maryland~100K0.88×
49Hawaii~30K0.83×
50Washington, District of Columbia~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Tom Hanks, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Hanks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Hanks audience
#·InterestCategoryAffinity×
01Rita WilsonMovies & TV28.28×
02Captain Phillips (film)Movies & TV23.08×
03Pierce BrosnanMovies & TV16.69×
04Forrest GumpMovies & TV11.72×
05Sally FieldMovies & TV8.80×
06Dick Van DykeMovies & TV8.37×
07Goldie HawnMovies & TV8.29×
08Elizabeth TaylorMovies & TV7.32×
09Tom SelleckMovies & TV7.29×
10Sam ElliottMovies & TV6.93×
11Bruce WillisMovies & TV6.67×
12Demi MooreMovies & TV6.67×
13Robert RedfordMovies & TV6.52×
14Diane KeatonMovies & TV4.18×
15The Gilded AgeMovies & TV3.64×
16Mitch McConnellPolitics & Society2.93×
17CountryTravel & Leisure2.56×
18FriendshipKids & Family2.33×
19Rock musicMusic & Radio1.87×
20Donald TrumpPolitics & Society1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Hanks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Hanks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
SpiritualityBALANCE1.37×
TraditionCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Hanks audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
IndulgenceJOY0.63×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Hanks have in United States?

Tom Hanks has an estimated audience of 7,781,219 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tom Hanks fans?

52.5% of Tom Hanks fans are female, 47.5% are male, with an average age of 41.9 years.

03

Which brands do Tom Hanks fans like most?

Tom Hanks fans show strongest brand affinity for Dick Van Dyke (8.37×), Pierce Brosnan (16.69×), and Rita Wilson (28.28×) over the country average.

04

Where do Tom Hanks fans live in United States?

Tom Hanks fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Hanks fans also like?

Beyond Tom Hanks itself, the audience over-indexes on Pierce Brosnan (16.69×), Rita Wilson (28.28×), Bruce Willis (6.67×), and Robert Redford (6.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Hanks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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