Sprout (TV network) Audience in United States

Sprout (TV network) has an estimated audience of 2,997,368 people in United States. 75.8% are female, 24.2% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Khan Academy, Once Upon a Time (TV series), This Is Us (TV series), Kumon, Full House.

The average Sprout (TV network) fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Khan Academy, Once Upon a Time (TV series), This Is Us (TV series), with strongest over-indexing on Khan Academy (33.2× the country average). Demographically, the Sprout (TV network) audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Sprout (TV network) fans

Demographic split for Sprout (TV network) audience in United States
MetricValue
Female75.8%
Male24.2%
Average age38.2
Estimated audience size2,997,368

Audience persona

The typical Sprout (TV network) fan in United States is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Sprout (TV network) in United States
RegionReachAffinity
California1,211,3413.67×
Texas587,2122.28×
Florida476,4712.35×
Arizona338,0615.52×
Colorado191,7834.06×
Georgia171,2341.85×
Nevada123,9914.28×
Oklahoma110,8553.33×
Tennessee85,3031.42×
North Carolina66,3510.74×
Maryland65,1161.26×
New Mexico62,4924.16×
Pennsylvania61,9300.61×
Missouri42,0510.87×
New York41,9550.25×
New Jersey41,3470.54×
Utah39,0941.46×
Washington38,9220.65×
Virginia35,5090.49×
Kansas30,7191.3×
Alabama30,3510.72×
Illinois27,8090.28×
South Carolina25,7400.57×
Louisiana19,0800.49×
Ohio18,0880.2×
Michigan15,9050.2×
Massachusetts14,3210.24×
Indiana11,0250.2×
Oregon10,4430.3×
Minnesota9,3120.22×
Delaware8,2661×
Wisconsin7,9260.18×
Kentucky7,7440.21×
Hawaii7,4080.57×
Arkansas7,2130.29×
Connecticut6,8840.23×
Mississippi6,5310.26×
Iowa4,6310.19×
Washington, District of Columbia4,5290.5×
Idaho4,3670.29×
Wyoming4,1350.93×
Nebraska3,4000.23×
West Virginia2,2170.16×
Montana2,1820.26×
New Hampshire1,9300.16×
Maine1,6690.16×
Rhode Island1,6670.17×
South Dakota1,2460.18×
Alaska1,1360.18×
North Dakota1,0810.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sprout (TV network) audience
BrandAffinityCategory
Khan Academy33.2×Business & Career
Once Upon a Time (TV series)30.82×Movies & TV
This Is Us (TV series)27.33×Movies & TV
Kumon46.56×Business & Career
Full House24.4×Movies & TV
The Good Wife30.73×Movies & TV
Kings Island38.3×Travel & Leisure
Jane the Virgin25.33×Movies & TV
Pet Supplies Plus14.94×Shopping
SeaWorld San Diego22.09×Travel & Leisure
Cedar Point23×Travel & Leisure
FAO Schwarz24.55×Shopping
Busch Gardens22.14×Travel & Leisure
PBS Kids11.19×Movies & TV
OshKosh B'Gosh11.88×Fashion & Accessoires
J. C. Penney3.96×Shopping
The Crown (TV series)13.48×Movies & TV
Woolworths21.64×Shopping
Doordash3.74×Food & Beverages
Kia Sportage14.77×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sprout (TV network) audience
TraitClusterScore
Convenience OrientationPREMIUM1.87
Family OrientationCONSERVATISM1.85
ExtroversionTHRILL1.56
DIY MentalityTHRILL1.54
Community OrientationOPEN1.47
IndividualismJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for Sprout (TV network)
CountryShare
United States55.8%
Ireland3.7%
China3.7%

See Sprout (TV network) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sprout (TV network) have in United States?

Sprout (TV network) has an estimated audience of 2,997,368 people in United States, concentrated in California and Texas.

What is the gender split and age of Sprout (TV network) fans?

75.8% of Sprout (TV network) fans are female, 24.2% are male, with an average age of 38.2 years.

Which brands do Sprout (TV network) fans like most?

Sprout (TV network) fans show strongest brand affinity for Khan Academy (33.2×), Once Upon a Time (TV series) (30.82×), and This Is Us (TV series) (27.33×) over the country average.

Where do Sprout (TV network) fans live in United States?

Sprout (TV network) fans in United States are most concentrated in California (reach 1,211,341), Texas (reach 587,212), and Florida (reach 476,471). These three regions account for the largest share of the active audience.

What other brands do Sprout (TV network) fans also like?

Beyond Sprout (TV network) itself, the audience over-indexes on Once Upon a Time (TV series) (30.82×), This Is Us (TV series) (27.33×), Kumon (46.56×), and Full House (24.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprout (TV network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.