Rascasse Audience Intelligence

Sprout (TV network) Audience in United States

A data profile of the people who buy, follow and care about Sprout (TV network) in United States — modelled from more than twelve digital signal sources. Sprout (TV network) has an estimated audience of 3,054,950 people in United States.

#96among TV Channel in United States#1324in Movies & TV

The average Sprout (TV network) fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Khan Academy, Once Upon a Time (TV series), This Is Us (TV series), with strongest over-indexing on Khan Academy (30.15× the country average).

Demographically, the Sprout (TV network) audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprout (TV network) fan in United States is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Khan Academy.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprout (TV network) profile in United States.

Audience size
3.1M
in United States
Gender
75.8%♀
24.2% male
Age
38.2
average years
Country rank
#10137
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sprout (TV network)

75.8% are female, 24.2% are male, average age 38.2.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Sprout (TV network) audience in United States
MetricValue
Female75.8%
Male24.2%
Average age38.2
Estimated audience size3,054,950
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Sprout (TV network) audience in United States
Age bracketShare%
16-1914%
20-2927%
30-3928%
40-4916%
50+15%
Fig. 04

Worldwide distribution

55.8%

of the worldwide Sprout (TV network) audience comes from United States.

Worldwide audience distribution share by country for Sprout (TV network)
CountryShare
United States55.8%
Ireland3.7%
China3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprout (TV network) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprout (TV network) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K5.41×
02Nevada~100K4.01×
03New Mexico~60K3.98×
04Colorado~200K3.70×
05California~1M3.44×
06Oklahoma~100K3.09×
07Florida~500K2.36×
08Texas~600K2.20×
09Georgia~200K1.73×
10Utah~40K1.51×
11Tennessee~90K1.45×
12Maryland~70K1.30×
13Kansas~30K1.26×
14Delaware~9K1.13×
15Wyoming~5K1.05×
16Missouri~40K0.83×
17North Carolina~70K0.81×
18Alabama~30K0.80×
19Pennsylvania~70K0.65×
20New Jersey~50K0.65×
21Washington~40K0.63×
22South Carolina~30K0.63×
23Hawaii~8K0.60×
24Louisiana~20K0.57×
25Washington, District of Columbia~5K0.55×
26Virginia~40K0.53×
27Arkansas~9K0.35×
28Idaho~5K0.35×
29Montana~3K0.35×
30Oregon~10K0.33×
31Mississippi~8K0.33×
32Alaska~2K0.33×
33New York~50K0.31×
34South Dakota~2K0.31×
35Illinois~30K0.30×
36Connecticut~9K0.30×
37North Dakota~2K0.30×
38Massachusetts~20K0.28×
39Nebraska~4K0.28×
40Rhode Island~3K0.28×
41Indiana~10K0.26×
42Kentucky~10K0.26×
43West Virginia~4K0.26×
44Michigan~20K0.25×
45Minnesota~10K0.25×
46Iowa~6K0.25×
47New Hampshire~3K0.25×
48Maine~3K0.25×
49Ohio~20K0.24×
50Wisconsin~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Sprout (TV network), United States
0.23×1.00×5.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprout (TV network) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprout (TV network) audience
#·InterestCategoryAffinity×
01Dutch WonderlandTravel & Leisure44.77×
02Kings IslandTravel & Leisure42.33×
03Friday Night Lights (TV series)Movies & TV41.61×
04KumonBusiness & Career40.54×
05FAO SchwarzShopping39.06×
06America's Test KitchenFood & Beverages36.86×
07The Good WifeMovies & TV35.71×
08Once Upon a Time (TV series)Movies & TV33.16×
09SeaWorld San DiegoTravel & Leisure30.43×
10Khan AcademyBusiness & Career30.15×
11This Is Us (TV series)Movies & TV29.54×
12Jane the VirginMovies & TV26.77×
13PlatedShopping25.80×
14Full HouseMovies & TV24.48×
15Knott's Berry FarmTravel & Leisure22.34×
16Chopped (TV series)Movies & TV19.14×
17Pet Supplies PlusShopping18.28×
18Hell's Kitchen (U.S. TV series)Movies & TV16.23×
19PBS KidsMovies & TV14.99×
20Discount storesShopping5.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprout (TV network) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprout (TV network) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.89×
Family OrientationCONSERVATISM2.59×
Price SensitivityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprout (TV network) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.84×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sprout (TV network) have in United States?

Sprout (TV network) has an estimated audience of 3,054,950 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sprout (TV network) fans?

75.8% of Sprout (TV network) fans are female, 24.2% are male, with an average age of 38.2 years.

03

Which brands do Sprout (TV network) fans like most?

Sprout (TV network) fans show strongest brand affinity for Khan Academy (30.15×), Once Upon a Time (TV series) (33.16×), and This Is Us (TV series) (29.54×) over the country average.

04

Where do Sprout (TV network) fans live in United States?

Sprout (TV network) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sprout (TV network) fans also like?

Beyond Sprout (TV network) itself, the audience over-indexes on Once Upon a Time (TV series) (33.16×), This Is Us (TV series) (29.54×), Knott's Berry Farm (22.34×), and Kumon (40.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sprout (TV network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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