Rascasse Audience Intelligence

Jane the Virgin Audience in United States

A data profile of the people who buy, follow and care about Jane the Virgin in United States — modelled from more than twelve digital signal sources. Jane the Virgin has an estimated audience of 2,334,516 people in United States.

#208among TV series in United States#692among Movie / TV Show / Series in United States#1859in Movies & TV

The average Jane the Virgin fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nashville (2012 TV series), Khan Academy, Amway, with strongest over-indexing on Nashville (2012 TV series) (30.63× the country average).

Demographically, the Jane the Virgin audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jane the Virgin fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Nashville (2012 TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jane the Virgin profile in United States.

Audience size
2.3M
in United States
Gender
64.9%♀
35.1% male
Age
39.0
average years
Country rank
#12580
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jane the Virgin viewers

64.9% are female, 35.1% are male, average age 39.0.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Jane the Virgin audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.0
Estimated audience size2,334,516
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Jane the Virgin audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4918%
50+21%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Jane the Virgin audience comes from United States.

Worldwide audience distribution share by country for Jane the Virgin
CountryShare
United States45.7%
Italy4.7%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jane the Virgin audience in United States is strongest.

Fig. 05

Top regions by affinity

Jane the Virgin fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.40×
02Texas~300K1.33×
03Arizona~60K1.25×
04Utah~30K1.25×
05California~300K1.21×
06Oklahoma~30K1.15×
07Kansas~20K1.11×
08Illinois~90K1.09×
09Georgia~80K1.08×
10Idaho~10K1.08×
11Colorado~40K1.06×
12Louisiana~30K1.05×
13Florida~200K1.04×
14Indiana~50K1.04×
15Nevada~20K1.04×
16Arkansas~20K1.04×
17Kentucky~30K1.03×
18Oregon~30K1.03×
19Michigan~70K1.02×
20Missouri~40K1.02×
21New Jersey~60K1.01×
22Connecticut~20K1.01×
23Washington~50K1.00×
24Maryland~40K1.00×
25North Carolina~70K0.99×
26Wisconsin~40K0.99×
27Iowa~20K0.98×
28Nebraska~10K0.98×
29Alabama~30K0.97×
30Rhode Island~8K0.97×
31Ohio~70K0.96×
32South Carolina~40K0.96×
33New York~100K0.95×
34Tennessee~50K0.95×
35Minnesota~30K0.95×
36Mississippi~20K0.95×
37Virginia~60K0.94×
38Massachusetts~50K0.94×
39Hawaii~10K0.92×
40Delaware~6K0.92×
41South Dakota~5K0.92×
42North Dakota~5K0.92×
43Pennsylvania~80K0.91×
44West Virginia~10K0.91×
45Alaska~5K0.90×
46Montana~6K0.84×
47New Hampshire~8K0.83×
48Washington, District of Columbia~6K0.81×
49Maine~7K0.79×
50Vermont~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Jane the Virgin, United States
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jane the Virgin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jane the Virgin audience
#·InterestCategoryAffinity×
01BabyTVKids & Family43.49×
02PsyMusic & Radio43.49×
03Legoland California ResortTravel & Leisure41.72×
04Velvet (TV series)Movies & TV38.14×
05AmwayHealth37.78×
06Dutch WonderlandTravel & Leisure34.54×
07Nashville (2012 TV series)Movies & TV30.63×
08Ugly BettyMovies & TV28.73×
09One Day at a TimeMovies & TV27.92×
10CaviarFood & Beverages27.69×
11Sprout (TV network)Movies & TV26.77×
12Highlights for ChildrenKids & Family24.70×
13All in the FamilyMovies & TV22.80×
14Mom (TV series)Movies & TV20.17×
15Knott's Berry FarmTravel & Leisure19.47×
16Khan AcademyBusiness & Career17.52×
17This Is Us (TV series)Movies & TV16.64×
1810 Things I Hate About You (TV series)Movies & TV16.15×
19Pet Supplies PlusShopping12.66×
20Madea's Class ReunionMovies & TV5.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jane the Virgin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jane the Virgin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.97×
SpiritualityBALANCE1.31×
TravellingTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jane the Virgin audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Sports ActivityPOWER0.99×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jane the Virgin have in United States?

Jane the Virgin has an estimated audience of 2,334,516 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jane the Virgin viewers?

64.9% of Jane the Virgin fans are female, 35.1% are male, with an average age of 39.0 years.

03

Which brands do Jane the Virgin fans like most?

Jane the Virgin fans show strongest brand affinity for Nashville (2012 TV series) (30.63×), Khan Academy (17.52×), and Amway (37.78×) over the country average.

04

Where do Jane the Virgin fans live in United States?

Jane the Virgin fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jane the Virgin fans also like?

Beyond Jane the Virgin itself, the audience over-indexes on Khan Academy (17.52×), Amway (37.78×), Sprout (TV network) (26.77×), and Caviar (27.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Jane the Virgin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jane the Virgin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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