Jane the Virgin Audience in United States

Jane the Virgin logo

Jane the Virgin has an estimated audience of 2,475,642 people in United States. 64.9% are female, 35.1% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Nashville (2012 TV series), Khan Academy, Amway, Sprout (TV network), Caviar.

The average Jane the Virgin fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nashville (2012 TV series), Khan Academy, Amway, with strongest over-indexing on Nashville (2012 TV series) (30.63× the country average). Demographically, the Jane the Virgin audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Jane the Virgin fans

Demographic split for Jane the Virgin audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.0
Estimated audience size2,475,642

Audience persona

The typical Jane the Virgin fan in United States is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Nashville (2012 TV series).

Top regions in United States

Top regions ranked by reach for Jane the Virgin in United States
RegionReachAffinity
California359,8081.32×
Texas301,5101.42×
Florida179,9301.07×
New York142,4691.03×
Illinois98,0281.19×
Georgia81,5391.07×
Pennsylvania78,6610.94×
North Carolina74,6751×
Ohio73,4790.96×
New Jersey69,1561.1×
Michigan68,2591.05×
Arizona64,9601.29×
Virginia58,0340.96×
Washington51,8931.04×
Massachusetts48,4700.99×
Tennessee47,2400.95×
Indiana46,3731.03×
Maryland42,9231.01×
Colorado42,2361.08×
Missouri40,9891.03×
Wisconsin37,3071×
South Carolina35,8200.96×
Minnesota34,9120.98×
Alabama32,6390.94×
Kentucky31,9911.03×
Louisiana31,5800.99×
Oklahoma31,2981.14×
Oregon30,0001.06×
Utah28,8371.3×
Nevada25,2121.05×
Connecticut25,1351.01×
Kansas21,3011.09×
Arkansas20,8641.02×
Iowa20,0390.98×
Mississippi17,3420.85×
New Mexico16,9181.36×
Idaho12,9321.04×
Nebraska11,9720.96×
Hawaii9,8950.93×
West Virginia9,6420.84×
New Hampshire7,9100.81×
Rhode Island7,2810.92×
Maine6,8620.77×
Delaware5,9480.87×
Washington, District of Columbia5,9160.8×
Montana5,4010.79×
South Dakota4,9280.86×
North Dakota4,1440.81×
Alaska4,1240.78×
Vermont3,1520.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jane the Virgin audience
BrandAffinityCategory
Nashville (2012 TV series)30.63×Movies & TV
Khan Academy17.52×Business & Career
Amway37.78×Health
Sprout (TV network)26.77×Movies & TV
Caviar27.69×Food & Beverages
Legoland California Resort41.72×Travel & Leisure
Mom (TV series)20.17×Movies & TV
BabyTV43.49×Kids & Family
This Is Us (TV series)16.64×Movies & TV
10 Things I Hate About You (TV series)16.15×Movies & TV
Velvet (TV series)38.14×Movies & TV
All in the Family22.8×Movies & TV
Ugly Betty28.73×Movies & TV
Pet Supplies Plus12.66×Shopping
Psy43.49×Music & Radio
One Day at a Time27.92×Movies & TV
Dutch Wonderland34.54×Travel & Leisure
YTV (TV channel)36.77×Movies & TV
San Diego Humane Society34.03×Travel & Leisure
Cutthroat Kitchen43.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jane the Virgin audience
TraitClusterScore
ExtroversionTHRILL1.63
Family OrientationCONSERVATISM1.5
MindfulnessBALANCE1.25
Price SensitivityPREMIUM1.21
IndulgenceJOY1.19
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Jane the Virgin
CountryShare
United States46.2%
Italy4.7%
Brazil4.2%

See Jane the Virgin audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Jane the Virgin have in United States?

Jane the Virgin has an estimated audience of 2,475,642 people in United States, concentrated in California and Texas.

What is the gender split and age of Jane the Virgin fans?

64.9% of Jane the Virgin fans are female, 35.1% are male, with an average age of 39.0 years.

Which brands do Jane the Virgin fans like most?

Jane the Virgin fans show strongest brand affinity for Nashville (2012 TV series) (30.63×), Khan Academy (17.52×), and Amway (37.78×) over the country average.

Where do Jane the Virgin fans live in United States?

Jane the Virgin fans in United States are most concentrated in California (reach 359,808), Texas (reach 301,510), and Florida (reach 179,930). These three regions account for the largest share of the active audience.

What other brands do Jane the Virgin fans also like?

Beyond Jane the Virgin itself, the audience over-indexes on Khan Academy (17.52×), Amway (37.78×), Sprout (TV network) (26.77×), and Caviar (27.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jane the Virgin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.