Rascasse Audience Intelligence

One Day at a Time Audience in United States

A data profile of the people who buy, follow and care about One Day at a Time in United States — modelled from more than twelve digital signal sources. One Day at a Time has an estimated audience of 1,251,945 people in United States.

#387among TV series in United States#1438among Movie / TV Show / Series in United States#3491in Movies & TV

The average One Day at a Time fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Khan Academy, Forest Whitaker, America Ferrera, with strongest over-indexing on Khan Academy (15.85× the country average).

Demographically, the One Day at a Time audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical One Day at a Time fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Khan Academy.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the One Day at a Time profile in United States.

Audience size
1.3M
in United States
Gender
64.0%♀
36.0% male
Age
39.5
average years
Country rank
#20244
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of One Day at a Time viewers

64.0% are female, 36.0% are male, average age 39.5.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for One Day at a Time audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.5
Estimated audience size1,251,945
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the One Day at a Time audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3924%
40-4919%
50+20%
Fig. 04

Worldwide distribution

54.8%

of the worldwide One Day at a Time audience comes from United States.

Worldwide audience distribution share by country for One Day at a Time
CountryShare
United States54.8%
Brazil6.1%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the One Day at a Time audience in United States is strongest.

Fig. 05

Top regions by affinity

One Day at a Time fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~8K1.37×
02Arizona~30K1.27×
03Texas~100K1.20×
04California~200K1.18×
05Connecticut~10K1.18×
06Illinois~50K1.15×
07New Jersey~40K1.14×
08Rhode Island~4K1.13×
09Florida~90K1.12×
10Indiana~30K1.12×
11Oklahoma~20K1.12×
12Maryland~20K1.09×
13Kentucky~20K1.09×
14Arkansas~10K1.09×
15New York~70K1.08×
16Massachusetts~30K1.06×
17Kansas~10K1.06×
18West Virginia~6K1.05×
19Delaware~4K1.05×
20Pennsylvania~40K1.04×
21North Carolina~40K1.04×
22Nevada~10K1.04×
23Missouri~20K1.03×
24Mississippi~10K1.03×
25Tennessee~20K1.00×
26Virginia~30K0.99×
27Ohio~40K0.98×
28Georgia~40K0.98×
29South Carolina~20K0.98×
30Alabama~20K0.98×
31Louisiana~20K0.98×
32Nebraska~6K0.98×
33Wisconsin~20K0.96×
34Iowa~10K0.96×
35Minnesota~20K0.95×
36Michigan~30K0.93×
37Oregon~10K0.92×
38Alaska~2K0.92×
39Maine~4K0.91×
40North Dakota~2K0.91×
41Colorado~20K0.89×
42South Dakota~3K0.89×
43Vermont~2K0.88×
44Hawaii~5K0.87×
45Idaho~5K0.85×
46New Hampshire~4K0.85×
47Washington~20K0.84×
48Washington, District of Columbia~3K0.83×
49Montana~3K0.80×
50Utah~8K0.75×
Fig. 06

Affinity by region

Affinity by region — One Day at a Time, United States
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the One Day at a Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for One Day at a Time audience
#·InterestCategoryAffinity×
01Ugly BettyMovies & TV34.84×
02Forest WhitakerMovies & TV31.27×
03Jane the VirginMovies & TV27.92×
04Kings IslandTravel & Leisure27.45×
05Don CheadleMovies & TV26.80×
06Terrence HowardMovies & TV25.32×
07America FerreraMovies & TV24.12×
08America's Test KitchenFood & Beverages22.30×
09Wilmer ValderramaMovies & TV21.98×
10The Good WifeMovies & TV20.11×
11The EqualizerMovies & TV19.41×
12This Is Us (TV series)Movies & TV18.49×
13Laurence FishburneMovies & TV16.88×
14Khan AcademyBusiness & Career15.85×
15Once Upon a Time (TV series)Movies & TV15.80×
16Queen LatifahMusic & Radio14.94×
17Black Panther (film)Movies & TV14.59×
18Knott's Berry FarmTravel & Leisure14.49×
19Full HouseMovies & TV14.04×
20Pet Supplies PlusShopping11.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the One Day at a Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by One Day at a Time audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Community OrientationOPEN1.62×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by One Day at a Time audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does One Day at a Time have in United States?

One Day at a Time has an estimated audience of 1,251,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of One Day at a Time viewers?

64.0% of One Day at a Time fans are female, 36.0% are male, with an average age of 39.5 years.

03

Which brands do One Day at a Time fans like most?

One Day at a Time fans show strongest brand affinity for Khan Academy (15.85×), Forest Whitaker (31.27×), and America Ferrera (24.12×) over the country average.

04

Where do One Day at a Time fans live in United States?

One Day at a Time fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do One Day at a Time fans also like?

Beyond One Day at a Time itself, the audience over-indexes on Forest Whitaker (31.27×), America Ferrera (24.12×), Jane the Virgin (27.92×), and This Is Us (TV series) (18.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See One Day at a Time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for One Day at a Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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