One Day at a Time Audience in United States

One Day at a Time has an estimated audience of 1,234,122 people in United States. 64.0% are female, 36.0% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Terrence Howard, Khan Academy, Microblogging.

The average One Day at a Time fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Terrence Howard, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the One Day at a Time audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of One Day at a Time fans

Demographic split for One Day at a Time audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.5
Estimated audience size1,234,122

Audience persona

The typical One Day at a Time fan in United States is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for One Day at a Time in United States
RegionReachAffinity
California175,9581.3×
Texas136,6641.29×
Florida99,0651.19×
New York77,0831.12×
Illinois48,6431.18×
Pennsylvania42,7981.03×
North Carolina39,6721.07×
Georgia38,6901.02×
Ohio37,5220.99×
New Jersey36,3531.16×
Arizona34,7691.38×
Michigan29,9610.93×
Virginia29,2510.97×
Massachusetts28,3271.17×
Indiana24,9121.1×
Tennessee24,4200.99×
Maryland23,4521.11×
Washington21,7590.88×
Missouri20,3821.02×
South Carolina17,9860.97×
Colorado17,9690.92×
Wisconsin17,0150.92×
Minnesota16,5390.94×
Kentucky16,3711.06×
Alabama16,2500.94×
Oklahoma15,3951.12×
Louisiana15,0040.94×
Connecticut14,6061.18×
Oregon13,1690.93×
Nevada13,0921.1×
Arkansas11,0731.09×
Mississippi10,7931.06×
Kansas10,2201.05×
Iowa9,5520.94×
New Mexico8,7191.41×
Utah8,3950.76×
Nebraska6,2891.02×
West Virginia5,5940.97×
Idaho5,1090.83×
Hawaii4,5250.85×
Rhode Island4,0321.03×
New Hampshire3,8560.79×
Maine3,6840.83×
Delaware3,2570.96×
Washington, District of Columbia2,9900.81×
South Dakota2,4350.85×
Montana2,4130.7×
Alaska2,2270.84×
North Dakota2,0080.79×
Vermont1,6980.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for One Day at a Time audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Terrence Howard37.35×Movies & TV
Khan Academy12.17×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kumon29.02×Business & Career
Once Upon a Time (TV series)18.26×Movies & TV
Kings Island33.19×Travel & Leisure
America Ferrera23.36×Movies & TV
Income tax13.19×Business & Career
Kia Sportage22.5×Cars & Mobility
Ugly Betty30.3×Movies & TV
Pet Supplies Plus12.95×Shopping
The Good Wife21.52×Movies & TV
Jane the Virgin18.42×Movies & TV
Black Panther (film)13.04×Movies & TV
Benicio del Toro13.92×Movies & TV
Cedar Point19.93×Travel & Leisure
This Is Us (TV series)11.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by One Day at a Time audience
TraitClusterScore
ExtroversionTHRILL1.62
Community OrientationOPEN1.54
PatriotismCONSERVATISM1.48
TraditionCONSERVATISM1.36
SpiritualityBALANCE1.35
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for One Day at a Time
CountryShare
United States56.2%
Brazil6.7%
United Kingdom3.0%

See One Day at a Time audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does One Day at a Time have in United States?

One Day at a Time has an estimated audience of 1,234,122 people in United States, concentrated in California and Texas.

What is the gender split and age of One Day at a Time fans?

64.0% of One Day at a Time fans are female, 36.0% are male, with an average age of 39.5 years.

Which brands do One Day at a Time fans like most?

One Day at a Time fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Terrence Howard (37.35×) over the country average.

Where do One Day at a Time fans live in United States?

One Day at a Time fans in United States are most concentrated in California (reach 175,958), Texas (reach 136,664), and Florida (reach 99,065). These three regions account for the largest share of the active audience.

What other brands do One Day at a Time fans also like?

Beyond One Day at a Time itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Terrence Howard (37.35×), Khan Academy (12.17×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for One Day at a Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.