Rascasse Audience Intelligence

Velvet (TV series) Audience in United States

A data profile of the people who buy, follow and care about Velvet (TV series) in United States — modelled from more than twelve digital signal sources. Velvet (TV series) has an estimated audience of 734,880 people in United States.

#557among TV series in United States#2426among Movie / TV Show / Series in United States#5383in Movies & TV

The average Velvet (TV series) fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benicio del Toro, Six Feet Under (TV series), Canva, with strongest over-indexing on Benicio del Toro (193.85× the country average).

Demographically, the Velvet (TV series) audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Velvet (TV series) fan in United States is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Benicio del Toro.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Velvet (TV series) profile in United States.

Audience size
735K
in United States
Gender
37.3%♀
62.7% male
Age
30.2
average years
Country rank
#29017
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Velvet (TV series) viewers

37.3% are female, 62.7% are male, average age 30.2.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Velvet (TV series) audience in United States
MetricValue
Female37.3%
Male62.7%
Average age30.2
Estimated audience size734,880
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Velvet (TV series) audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Velvet (TV series) audience comes from United States.

Worldwide audience distribution share by country for Velvet (TV series)
CountryShare
Germany13.0%
United States11.9%
Spain5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Velvet (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Velvet (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K2.63×
02California~100K1.56×
03Montana~3K1.43×
04Washington, District of Columbia~3K1.31×
05Florida~60K1.28×
06Texas~80K1.27×
07Louisiana~10K1.23×
08Arizona~20K1.18×
09New York~50K1.13×
10Washington~20K1.11×
11Oregon~9K1.11×
12Georgia~20K1.06×
13Oklahoma~8K1.03×
14Nevada~7K1.03×
15Alaska~2K1.01×
16Utah~7K1.00×
17Connecticut~7K0.99×
18Mississippi~6K0.99×
19Illinois~20K0.98×
20North Carolina~20K0.98×
21New Mexico~4K0.98×
22Alabama~10K0.97×
23Arkansas~6K0.96×
24New Jersey~20K0.95×
25Virginia~20K0.95×
26Massachusetts~10K0.94×
27Maryland~10K0.93×
28Kentucky~9K0.92×
29Tennessee~10K0.89×
30Rhode Island~2K0.89×
31Pennsylvania~20K0.88×
32Kansas~5K0.88×
33Idaho~3K0.88×
34Indiana~10K0.87×
35Missouri~10K0.87×
36South Carolina~10K0.87×
37South Dakota~1K0.87×
38Michigan~20K0.86×
39Maine~2K0.86×
40Wisconsin~9K0.85×
41Minnesota~9K0.85×
42Vermont~1K0.85×
43Ohio~20K0.83×
44Colorado~10K0.83×
45Iowa~5K0.83×
46Delaware~2K0.83×
47Nebraska~3K0.81×
48West Virginia~3K0.81×
49North Dakota~1K0.79×
50New Hampshire~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Velvet (TV series), United States
0.78×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Velvet (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Velvet (TV series) audience
#·InterestCategoryAffinity×
01Benicio del ToroMovies & TV193.85×
02Six Feet Under (TV series)Movies & TV125.17×
03Lost (TV series)Movies & TV106.21×
04DoximityHealth70.09×
05Devious MaidsMovies & TV59.10×
06Ugly BettyMovies & TV46.14×
07Jane the VirginMovies & TV38.14×
08Antonio BanderasMovies & TV30.48×
09Wilmer ValderramaMovies & TV27.92×
10CanvaTechnology & Electronics21.09×
11Jeremy Allen WhiteMovies & TV20.00×
12Forest WhitakerMovies & TV20.00×
13Cameron MonaghanMovies & TV20.00×
14Michael RookerMovies & TV20.00×
15Emmy RossumMovies & TV19.69×
16Terrence HowardMovies & TV18.92×
17Eva LongoriaMovies & TV18.24×
18Karen GillanMovies & TV18.24×
19PubMedInternet & Social Media14.88×
20AdobeTechnology & Electronics9.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Velvet (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Velvet (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
SpiritualityBALANCE1.77×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Velvet (TV series) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Early Adopter MentalityPOWER0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Velvet (TV series) have in United States?

Velvet (TV series) has an estimated audience of 734,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Velvet (TV series) viewers?

37.3% of Velvet (TV series) fans are female, 62.7% are male, with an average age of 30.2 years.

03

Which brands do Velvet (TV series) fans like most?

Velvet (TV series) fans show strongest brand affinity for Benicio del Toro (193.85×), Six Feet Under (TV series) (125.17×), and Canva (21.09×) over the country average.

04

Where do Velvet (TV series) fans live in United States?

Velvet (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Velvet (TV series) fans also like?

Beyond Velvet (TV series) itself, the audience over-indexes on Six Feet Under (TV series) (125.17×), Canva (21.09×), Doximity (70.09×), and Jane the Virgin (38.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Velvet (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Velvet (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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