Velvet (TV series) Audience in United States

Velvet (TV series) has an estimated audience of 736,448 people in United States. 37.3% are female, 62.7% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Benicio del Toro, Six Feet Under (TV series), Canva, Doximity, Jeremy Allen White.

The average Velvet (TV series) fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Benicio del Toro, Six Feet Under (TV series), Canva, with strongest over-indexing on Benicio del Toro (147.01× the country average). Demographically, the Velvet (TV series) audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Velvet (TV series) fans

Demographic split for Velvet (TV series) audience in United States
MetricValue
Female37.3%
Male62.7%
Average age30.2
Estimated audience size736,448

Audience persona

The typical Velvet (TV series) fan in United States is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Benicio del Toro.

Top regions in United States

Top regions ranked by reach for Velvet (TV series) in United States
RegionReachAffinity
California133,9151.65×
Texas87,9791.39×
Florida69,3041.39×
New York49,9441.21×
Illinois25,4961.04×
Georgia24,3661.07×
North Carolina22,1341×
Pennsylvania21,8370.88×
Ohio19,1450.84×
New Jersey18,9141.01×
Arizona18,4011.22×
Virginia18,0751.01×
Washington17,3281.17×
Michigan17,1000.89×
Massachusetts14,7461.02×
Tennessee12,9600.88×
Maryland11,8910.94×
Indiana11,6290.86×
Missouri10,1270.85×
Colorado10,0520.87×
Oregon10,0161.19×
Wisconsin9,6840.87×
Alabama9,6660.94×
South Carolina9,5030.86×
Minnesota9,4150.89×
Louisiana8,9940.95×
Hawaii8,7872.78×
Oklahoma8,3091.02×
Kentucky8,1660.88×
Nevada7,5161.06×
Connecticut7,3741×
Utah6,5751×
Arkansas5,5120.91×
Mississippi5,3250.88×
Iowa5,0290.83×
Kansas4,9580.85×
New Mexico3,6180.98×
Washington, District of Columbia3,0631.38×
Idaho3,0540.83×
Nebraska2,9350.79×
Montana2,5841.26×
West Virginia2,5340.74×
Maine2,2230.84×
New Hampshire2,2180.76×
Rhode Island2,0600.88×
Delaware1,5520.76×
Alaska1,4660.93×
South Dakota1,1880.7×
Vermont1,0340.8×
North Dakota1,0240.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Velvet (TV series) audience
BrandAffinityCategory
Benicio del Toro147.01×Movies & TV
Six Feet Under (TV series)109.3×Movies & TV
Canva17.41×Technology & Electronics
Doximity58.03×Health
Jeremy Allen White20×Movies & TV
Ugly Betty42.81×Movies & TV
Devious Maids52.45×Movies & TV
Jane the Virgin27.63×Movies & TV
Emmy Rossum20×Movies & TV
UpToDate20×Health
PubMed20×Internet & Social Media
Antonio Banderas19.15×Movies & TV
Eva Longoria14.51×Movies & TV
Lost (TV series)87.08×Movies & TV
Madrid14×Travel & Leisure
Jean Paul Gaultier17.17×Fashion & Accessoires
Daniel Day-Lewis15.79×Movies & TV
Kia Sportage20×Cars & Mobility
Terrence Howard20×Movies & TV
Cameron Monaghan20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Velvet (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Price SensitivityPREMIUM1.4
CreativityOPEN1.39
DIY MentalityTHRILL1.37
Design AffinityPREMIUM1.35
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Velvet (TV series)
CountryShare
United States14.6%
Germany7.7%
Bangladesh6.3%

See Velvet (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Velvet (TV series) have in United States?

Velvet (TV series) has an estimated audience of 736,448 people in United States, concentrated in California and Texas.

What is the gender split and age of Velvet (TV series) fans?

37.3% of Velvet (TV series) fans are female, 62.7% are male, with an average age of 30.2 years.

Which brands do Velvet (TV series) fans like most?

Velvet (TV series) fans show strongest brand affinity for Benicio del Toro (147.01×), Six Feet Under (TV series) (109.3×), and Canva (17.41×) over the country average.

Where do Velvet (TV series) fans live in United States?

Velvet (TV series) fans in United States are most concentrated in California (reach 133,915), Texas (reach 87,979), and Florida (reach 69,304). These three regions account for the largest share of the active audience.

What other brands do Velvet (TV series) fans also like?

Beyond Velvet (TV series) itself, the audience over-indexes on Six Feet Under (TV series) (109.3×), Canva (17.41×), Doximity (58.03×), and Jeremy Allen White (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Velvet (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.