Legoland California Resort Audience in United States

Legoland California Resort has an estimated audience of 1,068,212 people in United States. 67.5% are female, 32.5% are male, average age 36.4. Top regions: California, Arizona, Texas. Top brand affinities: Finnair, Khan Academy, Whataburger, This Is Us (TV series), Full House.

The average Legoland California Resort fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Finnair, Khan Academy, Whataburger, with strongest over-indexing on Finnair (675× the country average). Demographically, the Legoland California Resort audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Legoland California Resort fans

Demographic split for Legoland California Resort audience in United States
MetricValue
Female67.5%
Male32.5%
Average age36.4
Estimated audience size1,068,212

Audience persona

The typical Legoland California Resort fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Legoland California Resort in United States
RegionReachAffinity
California445,8043.8×
Arizona74,6893.42×
Texas74,4770.81×
Washington31,5051.47×
Nevada27,6432.68×
Illinois22,5650.63×
Colorado16,6900.99×
Florida16,3360.23×
New York15,5110.26×
Oregon13,1141.07×
Georgia10,7070.33×
Utah10,5691.1×
Michigan10,3200.37×
Ohio9,5990.29×
Minnesota9,5110.62×
North Carolina9,2520.29×
Missouri8,8330.51×
Virginia8,4010.32×
Pennsylvania8,0190.22×
Indiana7,8770.4×
Louisiana7,7330.56×
Tennessee7,7150.36×
Maryland6,9650.38×
New Mexico6,8431.28×
Idaho6,6301.24×
Mississippi6,5230.74×
Wisconsin6,4630.4×
Hawaii6,3341.38×
New Jersey6,2540.23×
Kansas6,2170.74×
Arkansas5,7950.66×
Oklahoma5,6670.48×
Kentucky5,5770.42×
Alabama5,3990.36×
West Virginia5,3851.08×
Alaska5,3742.35×
Iowa5,1150.58×
South Carolina5,1060.32×
Connecticut5,0610.47×
Massachusetts5,0430.24×
Montana4,6841.58×
South Dakota4,6241.87×
North Dakota4,5022.05×
New Hampshire4,4371.05×
Wyoming4,3562.75×
Nebraska4,3450.81×
Rhode Island4,2841.26×
Maine4,2821.12×
Vermont4,2142.25×
Delaware3,8371.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Legoland California Resort audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Khan Academy28.09×Business & Career
Whataburger19.08×Food & Beverages
This Is Us (TV series)25.23×Movies & TV
Full House22.52×Movies & TV
Jane the Virgin27.63×Movies & TV
Wingstop4.44×Food & Beverages
ULTA Beauty4.88×Beauty & Wellness
OshKosh B'Gosh13.8×Fashion & Accessoires
J. C. Penney4.53×Shopping
Doordash4.27×Food & Beverages
Ben Stiller11.2×Movies & TV
Ace Hardware4.31×Home & Garden
Calgary Flames20×Sports
Bachelor of Business Administration29.41×Business & Career
El Pollo Loco9.43×Food & Beverages
Petco3.92×Shopping
Las Vegas3.11×Travel & Leisure
Contemporary art gallery7.89×Arts & Culture
Influencer marketing6.78×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Legoland California Resort audience
TraitClusterScore
IndulgenceJOY2.14
LGBTQ+ IdentityOPEN1.72
Family OrientationCONSERVATISM1.57
ExtroversionTHRILL1.44
Luxury OrientationPREMIUM1.35
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Legoland California Resort
CountryShare
United States79.0%
Mexico9.8%
Colombia2.4%

See Legoland California Resort audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Legoland California Resort have in United States?

Legoland California Resort has an estimated audience of 1,068,212 people in United States, concentrated in California and Arizona.

What is the gender split and age of Legoland California Resort fans?

67.5% of Legoland California Resort fans are female, 32.5% are male, with an average age of 36.4 years.

Which brands do Legoland California Resort fans like most?

Legoland California Resort fans show strongest brand affinity for Finnair (675×), Khan Academy (28.09×), and Whataburger (19.08×) over the country average.

Where do Legoland California Resort fans live in United States?

Legoland California Resort fans in United States are most concentrated in California (reach 445,804), Arizona (reach 74,689), and Texas (reach 74,477). These three regions account for the largest share of the active audience.

What other brands do Legoland California Resort fans also like?

Beyond Legoland California Resort itself, the audience over-indexes on Khan Academy (28.09×), Whataburger (19.08×), This Is Us (TV series) (25.23×), and Full House (22.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Legoland California Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.