Cincinnati Zoo and Botanical Garden Audience in United States

Cincinnati Zoo and Botanical Garden logo

Cincinnati Zoo and Botanical Garden has an estimated audience of 2,595,627 people in United States. 70.1% are female, 29.9% are male, average age 41.1. Top regions: Ohio, Kentucky, Indiana. Top brand affinities: Product design, Israel, Sinaloa, Nebraska Cornhuskers football, Jeep Wagoneer.

The average Cincinnati Zoo and Botanical Garden fan in United States is 41.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Indiana. Top brand affinities include Product design, Israel, Sinaloa, with strongest over-indexing on Product design (6.15× the country average). Demographically, the Cincinnati Zoo and Botanical Garden audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Cincinnati Zoo and Botanical Garden fans

Demographic split for Cincinnati Zoo and Botanical Garden audience in United States
MetricValue
Female70.1%
Male29.9%
Average age41.1
Estimated audience size2,595,627

Audience persona

The typical Cincinnati Zoo and Botanical Garden fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Cincinnati Zoo and Botanical Garden in United States
RegionReachAffinity
Ohio1,218,80315.24×
Kentucky396,99712.2×
Indiana147,1823.1×
Michigan117,1631.73×
Illinois72,8030.84×
Florida65,1710.37×
Tennessee63,8711.23×
Texas54,9580.25×
California52,8160.19×
Pennsylvania48,1400.55×
New York48,0030.33×
North Carolina38,6510.49×
Georgia32,5470.41×
Virginia32,0190.51×
Wisconsin27,6380.71×
West Virginia25,8262.14×
Missouri21,7700.52×
South Carolina17,9160.46×
New Jersey17,4690.26×
Minnesota15,4330.41×
Massachusetts15,3770.3×
Maryland14,8740.33×
Washington14,1160.27×
Alabama13,6270.38×
Colorado11,9950.29×
Arizona10,5350.2×
Iowa8,7010.41×
Louisiana8,4910.25×
Arkansas8,3370.39×
Kansas7,6580.37×
Oklahoma7,4380.26×
Connecticut7,1180.27×
Mississippi6,5860.31×
Oregon6,5490.22×
Nevada5,3280.21×
Utah4,6950.2×
New Mexico3,6000.28×
Maine3,5670.38×
Nebraska3,4000.26×
New Hampshire3,3600.33×
Idaho2,8870.22×
Washington, District of Columbia2,5170.32×
Hawaii2,2780.2×
Delaware2,2270.31×
Rhode Island2,0550.25×
Montana2,0100.28×
South Dakota1,7510.29×
Alaska1,6280.29×
Vermont1,5960.35×
North Dakota1,4770.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cincinnati Zoo and Botanical Garden audience
BrandAffinityCategory
Product design6.15×Business & Career
Israel2.57×Travel & Leisure
Sinaloa4.04×Travel & Leisure
Nebraska Cornhuskers football3.46×Sports
Jeep Wagoneer4.9×Cars & Mobility
Google Photos1.61×Technology & Electronics
Home staging3.28×Home & Garden
Jesse Plemons2.11×Movies & TV
Urban horticulture1.88×Home & Garden
JamBase5.45×Music & Radio
Corona (band)2.73×Music & Radio
Kevin Harrington (entrepreneur)13.37×Business & Career
Jeep Grand Cherokee (WJ)2.77×Cars & Mobility
Voter registration1.94×Politics & Society
Electrolyte1.7×Health
This Is Spinal Tap2.91×Movies & TV
Iron Man (film)1.67×Movies & TV
Vicky Kaushal4.95×Movies & TV
Arrietty5.04×Movies & TV
Steampunk1.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cincinnati Zoo and Botanical Garden audience
TraitClusterScore
ExtroversionTHRILL1.81
Community OrientationOPEN1.4
Pet OwnershipJOY1.37
CreativityOPEN1.19
Early Adopter MentalityPOWER1.17
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Cincinnati Zoo and Botanical Garden
CountryShare
United States59.4%
United Kingdom4.5%
Canada4.4%

See Cincinnati Zoo and Botanical Garden audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Cincinnati Zoo and Botanical Garden have in United States?

Cincinnati Zoo and Botanical Garden has an estimated audience of 2,595,627 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Cincinnati Zoo and Botanical Garden fans?

70.1% of Cincinnati Zoo and Botanical Garden fans are female, 29.9% are male, with an average age of 41.1 years.

Which brands do Cincinnati Zoo and Botanical Garden fans like most?

Cincinnati Zoo and Botanical Garden fans show strongest brand affinity for Product design (6.15×), Israel (2.57×), and Sinaloa (4.04×) over the country average.

Where do Cincinnati Zoo and Botanical Garden fans live in United States?

Cincinnati Zoo and Botanical Garden fans in United States are most concentrated in Ohio (reach 1,218,803), Kentucky (reach 396,997), and Indiana (reach 147,182). These three regions account for the largest share of the active audience.

What other brands do Cincinnati Zoo and Botanical Garden fans also like?

Beyond Cincinnati Zoo and Botanical Garden itself, the audience over-indexes on Israel (2.57×), Sinaloa (4.04×), Nebraska Cornhuskers football (3.46×), and Jeep Wagoneer (4.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Zoo and Botanical Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.