Rascasse Audience Intelligence

Cincinnati Zoo and Botanical Garden Audience in United States

Name: Cincinnati Zoo and Botanical Garden — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Cincinnati Zoo and Botanical Garden in United States — modelled from more than twelve digital signal sources. Cincinnati Zoo and Botanical Garden has an estimated audience of 2,595,627 people in United States.

#2among Zoo in United States #887among POI in United States #929in Travel & Leisure

The average Cincinnati Zoo and Botanical Garden fan in United States is 41.1 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Indiana.

Top brand affinities include Botanical garden, Cincinnati Reds, Zoo, with strongest over-indexing on Botanical garden (8.18× the country average).

Demographically, the Cincinnati Zoo and Botanical Garden audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cincinnati Zoo and Botanical Garden fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Botanical garden.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cincinnati Zoo and Botanical Garden profile in United States.

Audience size

2.6M

in United States

Gender

70.1%♀

29.9% male

Age

41.1

average years

Country rank

#11583

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Cincinnati Zoo and Botanical Garden fans

70.1% are female, 29.9% are male, average age 41.1.

Fig. 02

Gender split

70.1%

Female

29.9%

Male

Demographic split for Cincinnati Zoo and Botanical Garden audience in United States
Metric	Value
Female	70.1%
Male	29.9%
Average age	41.1
Estimated audience size	2,595,627

Fig. 03

Age distribution

Age distribution of the Cincinnati Zoo and Botanical Garden audience in United States
Age bracket	Share	%
16-19		17%
20-29		17%
30-39		20%
40-49		22%
50+		25%

Fig. 04

Worldwide distribution

59.4%

of the worldwide Cincinnati Zoo and Botanical Garden audience comes from United States.

Worldwide audience distribution share by country for Cincinnati Zoo and Botanical Garden
Country	Share
United States	59.4%
United Kingdom	4.5%
Canada	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cincinnati Zoo and Botanical Garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Cincinnati Zoo and Botanical Garden fans by region: top regions in United States
#	Region	Reach	×
01	Ohio	~1.5M	18.44×
02	Kentucky	~500K	15.94×
03	Indiana	~100K	2.43×
04	West Virginia	~20K	1.56×
05	Michigan	~80K	1.18×
06	Tennessee	~50K	0.91×
07	Alaska	~5K	0.82×
08	Vermont	~4K	0.79×
09	North Dakota	~4K	0.78×
10	South Dakota	~5K	0.77×
11	Hawaii	~8K	0.72×
12	Rhode Island	~6K	0.72×
13	Montana	~5K	0.71×
14	Delaware	~5K	0.70×
15	Idaho	~9K	0.66×
16	Maine	~6K	0.66×
17	New Hampshire	~7K	0.65×
18	New Mexico	~8K	0.64×
19	Illinois	~50K	0.61×
20	Washington, District of Columbia	~5K	0.61×
21	Nebraska	~8K	0.60×
22	Wisconsin	~20K	0.58×
23	Mississippi	~10K	0.58×
24	Arkansas	~10K	0.56×
25	Kansas	~10K	0.54×
26	Iowa	~10K	0.53×
27	Oklahoma	~10K	0.51×
28	Nevada	~10K	0.51×
29	Utah	~10K	0.50×
30	Missouri	~20K	0.49×
31	Louisiana	~20K	0.49×
32	Alabama	~20K	0.48×
33	Connecticut	~10K	0.48×
34	South Carolina	~20K	0.47×
35	Pennsylvania	~40K	0.46×
36	Oregon	~10K	0.46×
37	Virginia	~30K	0.43×
38	Minnesota	~20K	0.43×
39	North Carolina	~30K	0.41×
40	Maryland	~20K	0.40×
41	Colorado	~20K	0.39×
42	Georgia	~30K	0.38×
43	Arizona	~20K	0.37×
44	Massachusetts	~20K	0.37×
45	Washington	~20K	0.35×
46	New Jersey	~20K	0.33×
47	Florida	~50K	0.31×
48	New York	~40K	0.29×
49	Texas	~50K	0.23×
50	California	~50K	0.19×

Affinity by region — Cincinnati Zoo and Botanical Garden, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cincinnati Zoo and Botanical Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cincinnati Zoo and Botanical Garden audience
#	Interest	Category	×
01	Botanical garden	Home & Garden	8.18×
02	International education	Business & Career	8.18×
03	Cincinnati Reds	Sports	5.67×
04	John Travolta	Movies & TV	3.94×
05	Zoo	Kids & Family	2.99×
06	FedEx	Business & Career	2.34×
07	Renewable energy	Business & Career	2.32×
08	Britney Spears	Music & Radio	2.10×
09	Veterinary medicine	Business & Career	2.05×
10	Real property	Home & Garden	1.99×
11	Discount stores	Shopping	1.91×
12	Subway	Food & Beverages	1.82×
13	Genetics	Kids & Family	1.81×
14	Pizza Hut	Food & Beverages	1.79×
15	Mortgage loans	Business & Career	1.71×
16	Hobby Lobby	Home & Garden	1.67×
17	McDonald's	Food & Beverages	1.61×
18	Nonprofit organization	Politics & Society	1.60×
19	Trader Joe's	Shopping	1.59×
20	Pinterest	Internet & Social Media	1.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cincinnati Zoo and Botanical Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Cincinnati Zoo and Botanical Garden audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.09×
Community Orientation	OPEN	1.69×
Convenience Orientation	PREMIUM	1.53×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Cincinnati Zoo and Botanical Garden audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.57×
Design Affinity	PREMIUM	0.87×
Healthy Lifestyle	BALANCE	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Cincinnati Zoo and Botanical Garden have in United States?

Cincinnati Zoo and Botanical Garden has an estimated audience of 2,595,627 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Cincinnati Zoo and Botanical Garden fans?

70.1% of Cincinnati Zoo and Botanical Garden fans are female, 29.9% are male, with an average age of 41.1 years.

Which brands do Cincinnati Zoo and Botanical Garden fans like most?

Cincinnati Zoo and Botanical Garden fans show strongest brand affinity for Botanical garden (8.18×), Cincinnati Reds (5.67×), and Zoo (2.99×) over the country average.

Where do Cincinnati Zoo and Botanical Garden fans live in United States?

Cincinnati Zoo and Botanical Garden fans in United States are most concentrated in Ohio (reach ~1.5M), Kentucky (reach ~500K), and Indiana (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Cincinnati Zoo and Botanical Garden fans also like?

Beyond Cincinnati Zoo and Botanical Garden itself, the audience over-indexes on Cincinnati Reds (5.67×), Zoo (2.99×), International education (8.18×), and Pinterest (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cincinnati Zoo and Botanical Garden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cincinnati Zoo and Botanical Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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