Saint Louis Zoo Audience in United States

Saint Louis Zoo logo

Saint Louis Zoo has an estimated audience of 1,251,878 people in United States. 63.0% are female, 37.0% are male, average age 41.6. Top regions: Missouri, Illinois, Indiana. Top brand affinities: Capital One, Google Maps, AccuWeather, st louis blues, Circle K.

The average Saint Louis Zoo fan in United States is 41.6 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Indiana. Top brand affinities include Capital One, Google Maps, AccuWeather, with strongest over-indexing on Capital One (11.35× the country average). Demographically, the Saint Louis Zoo audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Saint Louis Zoo fans

Demographic split for Saint Louis Zoo audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.6
Estimated audience size1,251,878

Audience persona

The typical Saint Louis Zoo fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Saint Louis Zoo in United States
RegionReachAffinity
Missouri647,73332.1×
Illinois130,7753.14×
Indiana29,8801.31×
Kentucky20,3831.3×
Texas19,5590.18×
Tennessee19,4160.77×
Iowa16,4741.6×
Arkansas15,3271.49×
California14,4090.1×
Kansas11,8811.2×
Wisconsin11,2420.6×
Florida11,0610.13×
New York9,5130.14×
Ohio8,8190.23×
Michigan8,6060.26×
Oklahoma7,6440.55×
Georgia6,1550.16×
Minnesota6,1430.34×
Pennsylvania5,7020.14×
Colorado5,3560.27×
North Carolina5,0900.14×
Virginia4,3360.14×
Alabama3,9050.22×
Mississippi3,8340.37×
Washington3,2050.13×
Nebraska2,9790.47×
Louisiana2,8840.18×
New Jersey2,8590.09×
Arizona2,8470.11×
Massachusetts2,6450.11×
Maryland2,2040.1×
South Carolina2,1160.11×
Oregon1,9230.13×
Nevada1,3960.12×
Utah1,3700.12×
Connecticut1,3080.1×
West Virginia8520.15×
New Mexico8140.13×
Idaho7120.11×
South Dakota6970.24×
Washington, District of Columbia6470.17×
New Hampshire6020.12×
Montana5650.16×
Hawaii5370.1×
Wyoming4920.27×
Delaware4920.14×
Alaska4860.18×
North Dakota4750.18×
Rhode Island4520.11×
Maine4520.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Louis Zoo audience
BrandAffinityCategory
Capital One11.35×Business & Career
Google Maps8.83×Internet & Social Media
AccuWeather13.85×Home & Garden
st louis blues36.11×Sports
Circle K12.46×Shopping
St. Louis Cardinals13.84×Sports
Khan Academy13.66×Business & Career
Diane Keaton10.08×Movies & TV
Beetlejuice7.83×Movies & TV
CarGurus9.32×Cars & Mobility
Billy Bob Thornton13.07×Movies & TV
Matthew McConaughey13.5×Movies & TV
Indeed.com6.11×Business & Career
Kendra Scott15.3×Fashion & Accessoires
Google News8.34×News
DeviantArt9.75×Internet & Social Media
Catherine Zeta-Jones15.7×Movies & TV
Bruce Willis9.83×Movies & TV
Bryce Dallas Howard13.09×Movies & TV
Enterprise Rent-A-Car7.22×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Louis Zoo audience
TraitClusterScore
PatriotismCONSERVATISM1.66
ExtroversionTHRILL1.54
Community OrientationOPEN1.46
TravellingTHRILL1.33
IndulgenceJOY1.16
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Saint Louis Zoo
CountryShare
United States60.4%
United Kingdom6.9%
Canada5.5%

See Saint Louis Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Saint Louis Zoo have in United States?

Saint Louis Zoo has an estimated audience of 1,251,878 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of Saint Louis Zoo fans?

63.0% of Saint Louis Zoo fans are female, 37.0% are male, with an average age of 41.6 years.

Which brands do Saint Louis Zoo fans like most?

Saint Louis Zoo fans show strongest brand affinity for Capital One (11.35×), Google Maps (8.83×), and AccuWeather (13.85×) over the country average.

Where do Saint Louis Zoo fans live in United States?

Saint Louis Zoo fans in United States are most concentrated in Missouri (reach 647,733), Illinois (reach 130,775), and Indiana (reach 29,880). These three regions account for the largest share of the active audience.

What other brands do Saint Louis Zoo fans also like?

Beyond Saint Louis Zoo itself, the audience over-indexes on Google Maps (8.83×), AccuWeather (13.85×), st louis blues (36.11×), and Circle K (12.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Louis Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.