Saint Louis Zoo Audience in United States

Saint Louis Zoo logo

Saint Louis Zoo has an estimated audience of 1,251,878 people in United States. 63.0% are female, 37.0% are male, average age 41.6. Top regions: Missouri, Illinois, Indiana. Top brand affinities: Product design, Hibachi, Goop, John Stuart Mill, Google Home.

The average Saint Louis Zoo fan in United States is 41.6 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Indiana. Top brand affinities include Product design, Hibachi, Goop, with strongest over-indexing on Product design (7.23× the country average). Demographically, the Saint Louis Zoo audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Saint Louis Zoo fans

Demographic split for Saint Louis Zoo audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.6
Estimated audience size1,251,878

Audience persona

The typical Saint Louis Zoo fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Saint Louis Zoo in United States
RegionReachAffinity
Missouri647,73332.1×
Illinois130,7753.14×
Indiana29,8801.31×
Kentucky20,3831.3×
Texas19,5590.18×
Tennessee19,4160.77×
Iowa16,4741.6×
Arkansas15,3271.49×
California14,4090.1×
Kansas11,8811.2×
Wisconsin11,2420.6×
Florida11,0610.13×
New York9,5130.14×
Ohio8,8190.23×
Michigan8,6060.26×
Oklahoma7,6440.55×
Georgia6,1550.16×
Minnesota6,1430.34×
Pennsylvania5,7020.14×
Colorado5,3560.27×
North Carolina5,0900.14×
Virginia4,3360.14×
Alabama3,9050.22×
Mississippi3,8340.37×
Washington3,2050.13×
Nebraska2,9790.47×
Louisiana2,8840.18×
New Jersey2,8590.09×
Arizona2,8470.11×
Massachusetts2,6450.11×
Maryland2,2040.1×
South Carolina2,1160.11×
Oregon1,9230.13×
Nevada1,3960.12×
Utah1,3700.12×
Connecticut1,3080.1×
West Virginia8520.15×
New Mexico8140.13×
Idaho7120.11×
South Dakota6970.24×
Washington, District of Columbia6470.17×
New Hampshire6020.12×
Montana5650.16×
Hawaii5370.1×
Wyoming4920.27×
Delaware4920.14×
Alaska4860.18×
North Dakota4750.18×
Rhode Island4520.11×
Maine4520.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Louis Zoo audience
BrandAffinityCategory
Product design7.23×Business & Career
Hibachi18.35×Food & Beverages
Goop10.75×Internet & Social Media
John Stuart Mill36.11×Politics & Society
Google Home10.66×Technology & Electronics
headspace14.22×Health
Wok9.88×Food & Beverages
Governor of Michigan10.63×Politics & Society
Grace Slick10.51×Music & Radio
Barclays Center14.75×Sports
Cherish (group)12×Music & Radio
Kevin Harrington (entrepreneur)30.44×Business & Career
Grinch4.17×Movies & TV
Vocal harmony4.52×Music & Radio
Kikar HaShabbat15.75×News
Ira Glass15.35×Music & Radio
Jesse Plemons3.02×Movies & TV
Fairy godmother6.13×Literature
Voter registration3.94×Politics & Society
UK garage4.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Louis Zoo audience
TraitClusterScore
PatriotismCONSERVATISM1.66
ExtroversionTHRILL1.54
Community OrientationOPEN1.46
TravellingTHRILL1.33
IndulgenceJOY1.16
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Saint Louis Zoo
CountryShare
United States60.4%
United Kingdom6.9%
Canada5.5%

See Saint Louis Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Saint Louis Zoo have in United States?

Saint Louis Zoo has an estimated audience of 1,251,878 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of Saint Louis Zoo fans?

63.0% of Saint Louis Zoo fans are female, 37.0% are male, with an average age of 41.6 years.

Which brands do Saint Louis Zoo fans like most?

Saint Louis Zoo fans show strongest brand affinity for Product design (7.23×), Hibachi (18.35×), and Goop (10.75×) over the country average.

Where do Saint Louis Zoo fans live in United States?

Saint Louis Zoo fans in United States are most concentrated in Missouri (reach 647,733), Illinois (reach 130,775), and Indiana (reach 29,880). These three regions account for the largest share of the active audience.

What other brands do Saint Louis Zoo fans also like?

Beyond Saint Louis Zoo itself, the audience over-indexes on Hibachi (18.35×), Goop (10.75×), John Stuart Mill (36.11×), and Google Home (10.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Louis Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.