Rascasse Audience Intelligence

Saint Louis Zoo Audience in United States

A data profile of the people who buy, follow and care about Saint Louis Zoo in United States — modelled from more than twelve digital signal sources. Saint Louis Zoo has an estimated audience of 1,251,878 people in United States.

#6among Zoo in United States#1735among POI in United States#1525in Travel & Leisure

The average Saint Louis Zoo fan in United States is 41.6 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, California.

Top brand affinities include st louis blues, St. Louis Cardinals, International education, with strongest over-indexing on st louis blues (43.45× the country average).

Demographically, the Saint Louis Zoo audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Louis Zoo fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for st louis blues.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Louis Zoo profile in United States.

Audience size
1.3M
in United States
Gender
63.0%♀
37.0% male
Age
41.6
average years
Country rank
#20246
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Louis Zoo fans

63.0% are female, 37.0% are male, average age 41.6.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Saint Louis Zoo audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.6
Estimated audience size1,251,878
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Saint Louis Zoo audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Saint Louis Zoo audience comes from United States.

Worldwide audience distribution share by country for Saint Louis Zoo
CountryShare
United States60.4%
United Kingdom6.9%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Louis Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Louis Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~800K39.05×
02Illinois~100K2.93×
03Iowa~10K1.11×
04Arkansas~10K1.05×
05Indiana~20K0.90×
06Kentucky~10K0.90×
07Kansas~8K0.85×
08Alaska~2K0.83×
09Vermont~2K0.82×
10North Dakota~2K0.80×
11Rhode Island~3K0.79×
12Montana~3K0.78×
13Delaware~3K0.78×
14Hawaii~4K0.76×
15Maine~3K0.76×
16South Dakota~2K0.74×
17New Hampshire~4K0.73×
18Idaho~4K0.70×
19West Virginia~4K0.70×
20New Mexico~4K0.66×
21Washington, District of Columbia~2K0.62×
22Tennessee~10K0.57×
23Connecticut~7K0.57×
24Nevada~7K0.55×
25Nebraska~3K0.55×
26Utah~6K0.54×
27Mississippi~5K0.53×
28Oklahoma~7K0.50×
29Oregon~7K0.49×
30Wisconsin~9K0.48×
31Louisiana~8K0.48×
32South Carolina~9K0.47×
33Alabama~7K0.41×
34Maryland~9K0.40×
35Arizona~10K0.39×
36Massachusetts~9K0.37×
37Minnesota~7K0.37×
38New Jersey~10K0.36×
39Washington~9K0.35×
40Colorado~7K0.35×
41Virginia~10K0.31×
42North Carolina~10K0.30×
43Michigan~10K0.30×
44Georgia~10K0.29×
45Ohio~10K0.28×
46Pennsylvania~10K0.27×
47Florida~20K0.20×
48New York~10K0.20×
49Texas~20K0.18×
50California~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Saint Louis Zoo, United States
0.16×1.00×39.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Louis Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Louis Zoo audience
#·InterestCategoryAffinity×
01st louis bluesSports43.45×
02Aquarium of the PacificTravel & Leisure33.75×
03Soldier FieldSports23.14×
04EastWest BankBusiness & Career20.00×
05Hyundai IoniqCars & Mobility19.04×
06International educationBusiness & Career18.05×
07Smart CommunicationsTechnology & Electronics17.55×
08Petting zooPets & Animals14.64×
09St. Louis CardinalsSports13.00×
10Arizona CardinalsSports7.77×
11Steve IrwinMovies & TV7.47×
12FiberglassTechnology & Electronics4.13×
13ZooKids & Family2.93×
14Britney SpearsMusic & Radio2.36×
15FedExBusiness & Career2.31×
16ExpediaTravel & Leisure2.25×
17Planet FitnessSports1.95×
18Mortgage loansBusiness & Career1.82×
19Nonprofit organizationPolitics & Society1.70×
20Hobby LobbyHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Louis Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Louis Zoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
TravellingTHRILL1.69×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Louis Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
MindfulnessBALANCE0.81×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Louis Zoo have in United States?

Saint Louis Zoo has an estimated audience of 1,251,878 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of Saint Louis Zoo fans?

63.0% of Saint Louis Zoo fans are female, 37.0% are male, with an average age of 41.6 years.

03

Which brands do Saint Louis Zoo fans like most?

Saint Louis Zoo fans show strongest brand affinity for st louis blues (43.45×), St. Louis Cardinals (13×), and International education (18.05×) over the country average.

04

Where do Saint Louis Zoo fans live in United States?

Saint Louis Zoo fans in United States are most concentrated in Missouri (reach ~800K), Illinois (reach ~100K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Louis Zoo fans also like?

Beyond Saint Louis Zoo itself, the audience over-indexes on St. Louis Cardinals (13×), International education (18.05×), Petting zoo (14.64×), and Smart Communications (17.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Saint Louis Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Louis Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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