Houston Zoo Audience in United States

Houston Zoo logo

Houston Zoo has an estimated audience of 2,305,005 people in United States. 58.8% are female, 41.2% are male, average age 41.9. Top regions: Texas, Louisiana, California. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Houston Zoo fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (9.71× the country average). Demographically, the Houston Zoo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Houston Zoo fans

Demographic split for Houston Zoo audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.9
Estimated audience size2,305,005

Audience persona

The typical Houston Zoo fan in United States is more female, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Houston Zoo in United States
RegionReachAffinity
Texas1,728,75428.77×
Louisiana131,5304.43×
California54,2770.21×
Florida42,8920.27×
New York27,4280.21×
Illinois24,0200.31×
Oklahoma22,5630.88×
Georgia18,5390.26×
Mississippi17,9160.94×
Arkansas17,8150.94×
Tennessee16,6320.36×
Michigan16,3740.27×
North Carolina15,8930.23×
Pennsylvania15,2480.2×
Virginia15,0300.27×
Ohio14,9000.21×
Missouri13,9630.38×
Colorado13,9540.38×
Washington12,8680.28×
Wisconsin11,0360.32×
Kansas11,0300.61×
New Jersey10,4710.18×
Minnesota9,9290.3×
Indiana9,5280.23×
Massachusetts9,3870.21×
Maryland8,6010.22×
Iowa8,5670.45×
South Carolina8,3210.24×
Kentucky7,4020.26×
New Mexico6,8610.59×
Nevada6,1520.28×
Oregon5,8950.22×
Utah5,4330.26×
Nebraska4,4520.39×
Connecticut4,3730.19×
Idaho2,9660.26×
Hawaii2,8730.29×
Washington, District of Columbia2,7920.4×
Montana1,9280.3×
West Virginia1,9000.18×
North Dakota1,8910.4×
South Dakota1,7870.34×
New Hampshire1,7520.19×
Maine1,3310.16×
Rhode Island1,0800.15×
Wyoming1,0610.31×
Delaware9670.15×
Vermont5660.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston Zoo audience
BrandAffinityCategory
Capital One9.71×Business & Career
Google Maps8.95×Internet & Social Media
CarGurus11.96×Cars & Mobility
Indeed.com6.77×Business & Career
Circle K9.86×Shopping
AccuWeather8.45×Home & Garden
DeviantArt8.62×Internet & Social Media
Enterprise Rent-A-Car7.04×Cars & Mobility
Aaron Rodgers7.3×Sports
Beetlejuice5.36×Movies & TV
Khan Academy9.13×Business & Career
Autism Awareness10.14×Health
Bruce Willis7.61×Movies & TV
Diabetes mellitus awareness6.86×Health
ICloud9.15×Technology & Electronics
Billy Bob Thornton8.34×Movies & TV
Diane Keaton5.85×Movies & TV
Matthew McConaughey8.41×Movies & TV
Google News5.37×News
Blake Lively8.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston Zoo audience
TraitClusterScore
Risk AppetiteTHRILL1.7
ExtroversionTHRILL1.42
Luxury OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.22
Community OrientationOPEN1.17
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Houston Zoo
CountryShare
United States97.7%
China0.3%
Canada0.3%

See Houston Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Houston Zoo have in United States?

Houston Zoo has an estimated audience of 2,305,005 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Houston Zoo fans?

58.8% of Houston Zoo fans are female, 41.2% are male, with an average age of 41.9 years.

Which brands do Houston Zoo fans like most?

Houston Zoo fans show strongest brand affinity for Capital One (9.71×), Google Maps (8.95×), and CarGurus (11.96×) over the country average.

Where do Houston Zoo fans live in United States?

Houston Zoo fans in United States are most concentrated in Texas (reach 1,728,754), Louisiana (reach 131,530), and California (reach 54,277). These three regions account for the largest share of the active audience.

What other brands do Houston Zoo fans also like?

Beyond Houston Zoo itself, the audience over-indexes on Google Maps (8.95×), CarGurus (11.96×), Indeed.com (6.77×), and Circle K (9.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.