Rascasse Audience Intelligence

Houston Zoo Audience in United States

A data profile of the people who buy, follow and care about Houston Zoo in United States — modelled from more than twelve digital signal sources. Houston Zoo has an estimated audience of 2,212,414 people in United States.

#4among Zoo in United States#1019among POI in United States#1038in Travel & Leisure

The average Houston Zoo fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, California.

Top brand affinities include Zoo, Nature, Real property, with strongest over-indexing on Zoo (4.09× the country average).

Demographically, the Houston Zoo audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Zoo fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Zoo.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Zoo profile in United States.

Audience size
2.2M
in United States
Gender
60.1%♀
39.9% male
Age
42.2
average years
Country rank
#13137
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Zoo fans

60.1% are female, 39.9% are male, average age 42.2.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Houston Zoo audience in United States
MetricValue
Female60.1%
Male39.9%
Average age42.2
Estimated audience size2,212,414
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Houston Zoo audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Houston Zoo audience comes from United States.

Worldwide audience distribution share by country for Houston Zoo
CountryShare
United States97.6%
Canada0.3%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M31.48×
02Louisiana~100K4.02×
03Mississippi~20K0.90×
04Arkansas~20K0.89×
05Oklahoma~20K0.83×
06Alaska~4K0.81×
07Vermont~3K0.80×
08North Dakota~3K0.70×
09South Dakota~4K0.68×
10Rhode Island~5K0.67×
11Delaware~4K0.67×
12New Mexico~8K0.65×
13Montana~4K0.65×
14Kansas~10K0.63×
15West Virginia~7K0.63×
16New Hampshire~6K0.61×
17Maine~5K0.61×
18Washington, District of Columbia~4K0.59×
19Hawaii~6K0.58×
20Idaho~6K0.56×
21Nebraska~6K0.55×
22Alabama~20K0.54×
23Iowa~10K0.53×
24Missouri~20K0.44×
25Nevada~10K0.43×
26Utah~9K0.43×
27Kentucky~10K0.42×
28Connecticut~10K0.42×
29Tennessee~20K0.41×
30Colorado~20K0.41×
31Arizona~20K0.40×
32Wisconsin~10K0.40×
33Oregon~10K0.39×
34South Carolina~10K0.38×
35Minnesota~10K0.38×
36Indiana~10K0.35×
37Illinois~30K0.34×
38Washington~20K0.34×
39Maryland~10K0.34×
40Michigan~20K0.33×
41Virginia~20K0.32×
42Massachusetts~10K0.32×
43Georgia~20K0.31×
44North Carolina~20K0.30×
45Florida~50K0.29×
46Ohio~20K0.28×
47New Jersey~20K0.28×
48Pennsylvania~20K0.27×
49New York~30K0.25×
50California~60K0.22×
Fig. 06

Affinity by region

Affinity by region — Houston Zoo, United States
0.22×1.00×31.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Zoo audience
#·InterestCategoryAffinity×
01ZooKids & Family4.09×
02HabitatShopping3.07×
03Real propertyHome & Garden1.80×
04InnovationBusiness & Career1.80×
05Labor DayPolitics & Society1.79×
06MeteorologyHome & Garden1.71×
07Talk radioMusic & Radio1.69×
08PastryFood & Beverages1.65×
09DoughFood & Beverages1.61×
10DemocracyPolitics & Society1.60×
11DonationBusiness & Career1.59×
12Creative CommonsTechnology & Electronics1.59×
13Movie theaterMovies & TV1.59×
14Microwave ovenHome & Garden1.59×
15GeneticsKids & Family1.57×
16FedExBusiness & Career1.55×
17FundraisingBusiness & Career1.55×
18NatureHome & Garden1.54×
19Renewable energyBusiness & Career1.54×
20Subscription business modelShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Zoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Community OrientationOPEN1.40×
ExtroversionTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Zoo have in United States?

Houston Zoo has an estimated audience of 2,212,414 people in United States, concentrated in Texas and Louisiana.

02

What is the gender split and age of Houston Zoo fans?

60.1% of Houston Zoo fans are female, 39.9% are male, with an average age of 42.2 years.

03

Which brands do Houston Zoo fans like most?

Houston Zoo fans show strongest brand affinity for Zoo (4.09×), Nature (1.54×), and Real property (1.8×) over the country average.

04

Where do Houston Zoo fans live in United States?

Houston Zoo fans in United States are most concentrated in Texas (reach ~1.5M), Louisiana (reach ~100K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Zoo fans also like?

Beyond Houston Zoo itself, the audience over-indexes on Nature (1.54×), Real property (1.8×), Genetics (1.57×), and Innovation (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Houston Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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