Houston Zoo Audience in United States
Houston Zoo has an estimated audience of 2,305,005 people in United States. 58.8% are female, 41.2% are male, average age 41.9. Top regions: Texas, Louisiana, California. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Hibachi.
The average Houston Zoo fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (7.15× the country average). Demographically, the Houston Zoo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Zoo
Demographics of Houston Zoo fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.9 |
| Estimated audience size | 2,305,005 |
Audience persona
The typical Houston Zoo fan in United States is more female, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,728,754 | 28.77× |
| Louisiana | 131,530 | 4.43× |
| California | 54,277 | 0.21× |
| Florida | 42,892 | 0.27× |
| New York | 27,428 | 0.21× |
| Illinois | 24,020 | 0.31× |
| Oklahoma | 22,563 | 0.88× |
| Georgia | 18,539 | 0.26× |
| Mississippi | 17,916 | 0.94× |
| Arkansas | 17,815 | 0.94× |
| Tennessee | 16,632 | 0.36× |
| Michigan | 16,374 | 0.27× |
| North Carolina | 15,893 | 0.23× |
| Pennsylvania | 15,248 | 0.2× |
| Virginia | 15,030 | 0.27× |
| Ohio | 14,900 | 0.21× |
| Missouri | 13,963 | 0.38× |
| Colorado | 13,954 | 0.38× |
| Washington | 12,868 | 0.28× |
| Wisconsin | 11,036 | 0.32× |
| Kansas | 11,030 | 0.61× |
| New Jersey | 10,471 | 0.18× |
| Minnesota | 9,929 | 0.3× |
| Indiana | 9,528 | 0.23× |
| Massachusetts | 9,387 | 0.21× |
| Maryland | 8,601 | 0.22× |
| Iowa | 8,567 | 0.45× |
| South Carolina | 8,321 | 0.24× |
| Kentucky | 7,402 | 0.26× |
| New Mexico | 6,861 | 0.59× |
| Nevada | 6,152 | 0.28× |
| Oregon | 5,895 | 0.22× |
| Utah | 5,433 | 0.26× |
| Nebraska | 4,452 | 0.39× |
| Connecticut | 4,373 | 0.19× |
| Idaho | 2,966 | 0.26× |
| Hawaii | 2,873 | 0.29× |
| Washington, District of Columbia | 2,792 | 0.4× |
| Montana | 1,928 | 0.3× |
| West Virginia | 1,900 | 0.18× |
| North Dakota | 1,891 | 0.4× |
| South Dakota | 1,787 | 0.34× |
| New Hampshire | 1,752 | 0.19× |
| Maine | 1,331 | 0.16× |
| Rhode Island | 1,080 | 0.15× |
| Wyoming | 1,061 | 0.31× |
| Delaware | 967 | 0.15× |
| Vermont | 566 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.15× | Internet & Social Media |
| Governor of Michigan | 9.26× | Politics & Society |
| Vocal harmony | 4.8× | Music & Radio |
| Grinch | 4.16× | Movies & TV |
| Hibachi | 8.12× | Food & Beverages |
| Wok | 6.59× | Food & Beverages |
| Google Home | 5.68× | Technology & Electronics |
| Grace Slick | 6.82× | Music & Radio |
| Hipster | 7.41× | Politics & Society |
| headspace | 7.08× | Health |
| Cherish (group) | 8.2× | Music & Radio |
| El Paso County, Colorado | 9.59× | Travel & Leisure |
| Israel | 1.57× | Travel & Leisure |
| No Escape (1994 film) | 8.32× | Movies & TV |
| Fairy godmother | 5.07× | Literature |
| Historic site | 2.82× | Arts & Culture |
| TV Fanatic | 7.03× | Movies & TV |
| Bank account | 1.62× | Business & Career |
| Kikar HaShabbat | 9.64× | News |
| Guitarist (magazine) | 6.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.7 |
| Extroversion | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.23 |
| Early Adopter Mentality | POWER | 1.22 |
| Community Orientation | OPEN | 1.17 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.7% |
| China | 0.3% |
| Canada | 0.3% |
See Houston Zoo audiences in other countries
More Zoo audiences in United States
- Georgia Aquarium (5,011,406)
- Cincinnati Zoo and Botanical Garden (2,595,627)
- London Zoo (2,541,744)
- San Diego Zoo (1,918,021)
- Saint Louis Zoo (1,251,879)
Frequently asked questions
How many fans does Houston Zoo have in United States?
Houston Zoo has an estimated audience of 2,305,005 people in United States, concentrated in Texas and Louisiana.
What is the gender split and age of Houston Zoo fans?
58.8% of Houston Zoo fans are female, 41.2% are male, with an average age of 41.9 years.
Which brands do Houston Zoo fans like most?
Houston Zoo fans show strongest brand affinity for Goop (7.15×), Governor of Michigan (9.26×), and Vocal harmony (4.8×) over the country average.
Where do Houston Zoo fans live in United States?
Houston Zoo fans in United States are most concentrated in Texas (reach 1,728,754), Louisiana (reach 131,530), and California (reach 54,277). These three regions account for the largest share of the active audience.
What other brands do Houston Zoo fans also like?
Beyond Houston Zoo itself, the audience over-indexes on Governor of Michigan (9.26×), Vocal harmony (4.8×), Grinch (4.16×), and Hibachi (8.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Houston Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.