Stonehenge Audience in United States

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Stonehenge has an estimated audience of 4,104,402 people in United States. 54.9% are female, 45.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Siem Reap, Santorini, American Airlines, Texas Roadhouse, Bank of America.

The average Stonehenge fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Siem Reap, Santorini, American Airlines, with strongest over-indexing on Siem Reap (13.03× the country average). Demographically, the Stonehenge audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Stonehenge fans

Demographic split for Stonehenge audience in United States
MetricValue
Female54.9%
Male45.1%
Average age40.2
Estimated audience size4,104,402

Audience persona

The typical Stonehenge fan in United States is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Siem Reap.

Top regions in United States

Top regions ranked by reach for Stonehenge in United States
RegionReachAffinity
California489,5271.08×
Texas352,3551×
Florida294,8211.06×
New York253,2631.1×
Pennsylvania151,1371.09×
Illinois138,7581.01×
Ohio124,5990.99×
North Carolina124,3381.01×
New Jersey122,1671.17×
Georgia111,1340.88×
Virginia110,5211.11×
Washington108,7251.32×
Michigan108,0371.01×
Massachusetts90,7391.12×
Tennessee81,8450.99×
Indiana78,3471.04×
Arizona77,3610.92×
Colorado73,5861.14×
Missouri67,7121.02×
Maryland63,4530.9×
Utah61,0981.66×
Minnesota60,3971.03×
Wisconsin60,0210.97×
Oregon57,6501.23×
South Carolina51,4020.83×
Kentucky51,3261×
Alabama48,7840.85×
Louisiana45,8580.87×
Oklahoma45,7511×
Connecticut42,5171.03×
Nevada35,9250.9×
Kansas31,0660.96×
Iowa29,4920.87×
Arkansas28,2620.84×
Mississippi23,8810.71×
Idaho22,7321.1×
Nebraska19,2840.94×
New Hampshire18,1901.12×
New Mexico16,8290.82×
Hawaii16,7440.95×
West Virginia15,8690.83×
Maine15,2921.04×
Washington, District of Columbia14,8921.21×
Montana11,8121.04×
Rhode Island11,7290.9×
Vermont8,3161.15×
Delaware8,2350.73×
South Dakota8,2340.87×
Alaska8,1590.93×
North Dakota7,2840.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stonehenge audience
BrandAffinityCategory
Siem Reap13.03×Travel & Leisure
Santorini10.98×Travel & Leisure
American Airlines1.67×Travel & Leisure
Texas Roadhouse1.59×Food & Beverages
Bank of America1.58×Business & Career
Beaches1.54×Travel & Leisure
southwest airlines1.91×Travel & Leisure
North Carolina1.5×Travel & Leisure
United Airlines1.63×Travel & Leisure
Island2.09×Travel & Leisure
Tennessee1.52×Travel & Leisure
Cancún2.84×Travel & Leisure
Alabama1.55×Travel & Leisure
New Mexico1.57×Travel & Leisure
Refrigerator1.51×Home & Garden
Lodging1.53×Travel & Leisure
National park1.68×Travel & Leisure
Europe1.61×Travel & Leisure
Virginia1.57×Travel & Leisure
Ranch1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stonehenge audience
TraitClusterScore
TravellingTHRILL2.67
PatriotismCONSERVATISM1.67
SpiritualityBALANCE1.39
Career OrientationPOWER1.25
Need for SecurityCONSERVATISM1.2
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Stonehenge
CountryShare
United States23.4%
United Kingdom12.1%
India5.7%

See Stonehenge audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Stonehenge have in United States?

Stonehenge has an estimated audience of 4,104,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Stonehenge fans?

54.9% of Stonehenge fans are female, 45.1% are male, with an average age of 40.2 years.

Which brands do Stonehenge fans like most?

Stonehenge fans show strongest brand affinity for Siem Reap (13.03×), Santorini (10.98×), and American Airlines (1.67×) over the country average.

Where do Stonehenge fans live in United States?

Stonehenge fans in United States are most concentrated in California (reach 489,527), Texas (reach 352,355), and Florida (reach 294,821). These three regions account for the largest share of the active audience.

What other brands do Stonehenge fans also like?

Beyond Stonehenge itself, the audience over-indexes on Santorini (10.98×), American Airlines (1.67×), Texas Roadhouse (1.59×), and Bank of America (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stonehenge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.