Santorini Audience in United States

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Santorini has an estimated audience of 4,233,550 people in United States. 68.3% are female, 31.7% are male, average age 37.5. Top regions: Florida, Texas, California. Top brand affinities: Package tour, Online shopping, Beauty, Superman, Shoes.

The average Santorini fan in United States is 37.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Package tour, Online shopping, Beauty, with strongest over-indexing on Package tour (9.96× the country average). Demographically, the Santorini audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santorini fans

Demographic split for Santorini audience in United States
MetricValue
Female68.3%
Male31.7%
Average age37.5
Estimated audience size4,233,550

Audience persona

The typical Santorini fan in United States is more female, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Package tour.

Top regions in United States

Top regions ranked by reach for Santorini in United States
RegionReachAffinity
Florida442,9011.55×
Texas397,4091.09×
California356,0290.76×
New York329,2601.39×
New Jersey172,4701.6×
Illinois159,3671.13×
Pennsylvania142,1331×
Georgia138,8971.07×
Massachusetts133,5131.6×
North Carolina132,4331.04×
Ohio119,4350.92×
Virginia119,4021.16×
Washington107,2151.26×
Michigan100,0600.9×
Arizona86,4301×
Maryland79,3691.09×
Utah78,8492.08×
Colorado77,9651.17×
Tennessee74,5940.88×
Indiana64,7840.84×
Minnesota57,9760.96×
South Carolina57,4890.9×
Missouri55,7910.82×
Wisconsin54,6530.86×
Connecticut51,6221.22×
Oregon48,9061.01×
Alabama45,6390.77×
Kentucky44,1330.83×
Louisiana43,5690.8×
Nevada41,6841.02×
Oklahoma37,7590.8×
Arkansas31,4830.9×
New Mexico29,0921.37×
Iowa26,3160.75×
Kansas25,6870.77×
Hawaii21,4301.18×
Mississippi21,4170.61×
Idaho18,8480.89×
New Hampshire18,2041.09×
Washington, District of Columbia17,0271.34×
Nebraska16,5370.78×
Rhode Island14,1531.05×
Maine13,3560.88×
West Virginia11,7040.59×
Delaware9,7770.84×
Montana9,2910.79×
Alaska8,0090.88×
South Dakota6,1600.63×
North Dakota6,0700.7×
Vermont6,0110.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santorini audience
BrandAffinityCategory
Package tour9.96×Travel & Leisure
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Superman1.78×Movies & TV
Shoes1.97×Fashion & Accessoires
Fitness and wellness1.57×Sports
Culture1.82×Literature
Personal finance1.69×Business & Career
Alcoholic beverages1.78×Food & Beverages
Cyclades27.19×Travel & Leisure
Nature1.82×Home & Garden
Hotels1.97×Travel & Leisure
United States1.53×Travel & Leisure
Skyscanner8.65×Travel & Leisure
Photography1.5×Arts & Culture
Expedia2.76×Travel & Leisure
TikTok1.64×Internet & Social Media
Ski mountaineering5.67×Sports
Aegean Sea15.93×Travel & Leisure
Greece5.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santorini audience
TraitClusterScore
TravellingTHRILL2.34
Pet OwnershipJOY2.13
Design AffinityPREMIUM1.75
IndulgenceJOY1.6
Quality AwarenessPREMIUM1.54
SustainabilityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Santorini
CountryShare
United States15.8%
United Kingdom8.8%
Greece5.5%

See Santorini audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santorini have in United States?

Santorini has an estimated audience of 4,233,550 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Santorini fans?

68.3% of Santorini fans are female, 31.7% are male, with an average age of 37.5 years.

Which brands do Santorini fans like most?

Santorini fans show strongest brand affinity for Package tour (9.96×), Online shopping (1.75×), and Beauty (1.75×) over the country average.

Where do Santorini fans live in United States?

Santorini fans in United States are most concentrated in Florida (reach 442,901), Texas (reach 397,409), and California (reach 356,029). These three regions account for the largest share of the active audience.

What other brands do Santorini fans also like?

Beyond Santorini itself, the audience over-indexes on Online shopping (1.75×), Beauty (1.75×), Superman (1.78×), and Shoes (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santorini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.