Rascasse Audience Intelligence

Santorini Audience in United States

A data profile of the people who buy, follow and care about Santorini in United States — modelled from more than twelve digital signal sources. Santorini has an estimated audience of 4,233,550 people in United States.

#120among City in United States#550among POI in United States#642in Travel & Leisure

The average Santorini fan in United States is 37.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Package tour, Online shopping, Beauty, with strongest over-indexing on Package tour (9.96× the country average).

Demographically, the Santorini audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santorini fan in United States is more female, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Package tour.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santorini profile in United States.

Audience size
4.2M
in United States
Gender
68.3%♀
31.7% male
Age
37.5
average years
Country rank
#7662
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santorini fans

68.3% are female, 31.7% are male, average age 37.5.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Santorini audience in United States
MetricValue
Female68.3%
Male31.7%
Average age37.5
Estimated audience size4,233,550
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Santorini audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3915%
40-4919%
50+20%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Santorini audience comes from United States.

Worldwide audience distribution share by country for Santorini
CountryShare
United States15.7%
United Kingdom8.8%
Greece5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santorini audience in United States is strongest.

Fig. 05

Top regions by affinity

Santorini fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K3.92×
02New Mexico~40K1.96×
03New Jersey~200K1.60×
04Massachusetts~100K1.57×
05Florida~400K1.41×
06New York~300K1.27×
07Washington, District of Columbia~20K1.26×
08Washington~100K1.16×
09Connecticut~50K1.14×
10Hawaii~20K1.14×
11Colorado~70K1.09×
12Virginia~100K1.08×
13New Hampshire~20K1.06×
14Maryland~80K1.04×
15Illinois~100K1.02×
16Rhode Island~10K1.02×
17Texas~400K1.00×
18North Carolina~100K1.00×
19Georgia~100K0.99×
20Oregon~50K0.95×
21Nevada~40K0.95×
22Pennsylvania~100K0.94×
23Arizona~80K0.94×
24Alaska~8K0.93×
25Minnesota~60K0.91×
26Arkansas~30K0.91×
27Idaho~20K0.90×
28Maine~10K0.90×
29South Carolina~60K0.89×
30Tennessee~70K0.87×
31Ohio~100K0.86×
32Michigan~100K0.86×
33Delaware~10K0.86×
34Wisconsin~50K0.84×
35Vermont~6K0.84×
36California~400K0.82×
37Montana~10K0.82×
38Kentucky~40K0.81×
39Nebraska~20K0.81×
40Indiana~60K0.80×
41Missouri~50K0.80×
42Louisiana~40K0.78×
43Oklahoma~40K0.78×
44Kansas~30K0.77×
45North Dakota~7K0.77×
46Iowa~30K0.76×
47Alabama~40K0.75×
48South Dakota~7K0.72×
49Mississippi~20K0.65×
50West Virginia~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Santorini, United States
0.65×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santorini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santorini audience
#·InterestCategoryAffinity×
01CycladesTravel & Leisure27.19×
02Aegean SeaTravel & Leisure15.93×
03Package tourTravel & Leisure9.96×
04SkyscannerTravel & Leisure8.65×
05Ski mountaineeringSports5.67×
06ExpediaTravel & Leisure2.76×
07ShoesFashion & Accessoires1.97×
08HotelsTravel & Leisure1.97×
09CultureLiterature1.82×
10NatureHome & Garden1.82×
11FIFA World CupSports1.81×
12SupermanMovies & TV1.78×
13Alcoholic beveragesFood & Beverages1.78×
14Online shoppingShopping1.75×
15BeautyBeauty & Wellness1.75×
16Personal financeBusiness & Career1.69×
17TikTokInternet & Social Media1.64×
18Fitness and wellnessSports1.57×
19United StatesTravel & Leisure1.53×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santorini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santorini audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.52×
Design AffinityPREMIUM2.00×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santorini audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.02×
Convenience OrientationPREMIUM1.04×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santorini have in United States?

Santorini has an estimated audience of 4,233,550 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Santorini fans?

68.3% of Santorini fans are female, 31.7% are male, with an average age of 37.5 years.

03

Which brands do Santorini fans like most?

Santorini fans show strongest brand affinity for Package tour (9.96×), Online shopping (1.75×), and Beauty (1.75×) over the country average.

04

Where do Santorini fans live in United States?

Santorini fans in United States are most concentrated in Florida (reach ~400K), California (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Santorini fans also like?

Beyond Santorini itself, the audience over-indexes on Online shopping (1.75×), Beauty (1.75×), Shoes (1.97×), and Fitness and wellness (1.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santorini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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