Stonehenge Audience in Germany
Stonehenge has an estimated audience of 922,028 people in Germany. 52.9% are female, 47.1% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Liam Neeson, Natural World, Tagesschau, Bild, REWE.
The average Stonehenge fan in Germany is 45.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Liam Neeson, Natural World, Tagesschau, with strongest over-indexing on Liam Neeson (6.97× the country average). Demographically, the Stonehenge audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Stonehenge fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 45.5 |
| Estimated audience size | 922,028 |
Audience persona
The typical Stonehenge fan in Germany is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Liam Neeson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 219,586 | 1.09× |
| Bayern | 183,459 | 1.24× |
| Baden-Württemberg | 141,738 | 1.13× |
| Niedersachsen | 89,336 | 1× |
| Hessen | 78,959 | 1.12× |
| Rheinland-Pfalz | 48,548 | 1.05× |
| Sachsen | 47,458 | 1.05× |
| Berlin | 47,196 | 1.14× |
| Schleswig-Holstein | 30,619 | 0.92× |
| Brandenburg | 24,126 | 0.84× |
| Thüringen | 23,042 | 0.98× |
| Hamburg | 20,721 | 0.99× |
| Sachsen-Anhalt | 19,894 | 0.83× |
| Mecklenburg-Vorpommern | 15,602 | 0.89× |
| Saarland | 8,790 | 0.78× |
| Bremen | 7,423 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liam Neeson | 6.97× | Movies & TV |
| Natural World | 2.77× | Fashion & Accessoires |
| Tagesschau | 2.15× | Movies & TV |
| Bild | 1.98× | News |
| REWE | 2× | Shopping |
| Pets | 1.64× | Pets & Animals |
| 1.66× | Internet & Social Media | |
| Deutsche Bahn | 2.09× | Cars & Mobility |
| Airbnb | 2.17× | Travel & Leisure |
| Spiegel Online | 1.91× | News |
| Obi (store) | 1.9× | Shopping |
| Politics and social issues | 1.65× | Politics & Society |
| Animal | 2.02× | Pets & Animals |
| Edeka | 1.86× | Shopping |
| Eurowings | 2.48× | Travel & Leisure |
| Hotels | 1.83× | Travel & Leisure |
| Software | 1.57× | Technology & Electronics |
| Beverages | 1.61× | Food & Beverages |
| Leisure | 1.74× | Travel & Leisure |
| Photography | 1.72× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.16 |
| Spirituality | BALANCE | 1.91 |
| Early Adopter Mentality | POWER | 1.81 |
| Extroversion | THRILL | 1.77 |
| Tradition | CONSERVATISM | 1.77 |
| Urban Lifestyle | OPEN | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 12.1% |
| India | 5.7% |
See Stonehenge audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Stonehenge have in Germany?
Stonehenge has an estimated audience of 922,028 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stonehenge fans?
52.9% of Stonehenge fans are female, 47.1% are male, with an average age of 45.5 years.
Which brands do Stonehenge fans like most?
Stonehenge fans show strongest brand affinity for Liam Neeson (6.97×), Natural World (2.77×), and Tagesschau (2.15×) over the country average.
Where do Stonehenge fans live in Germany?
Stonehenge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 219,586), Bayern (reach 183,459), and Baden-Württemberg (reach 141,738). These three regions account for the largest share of the active audience.
What other brands do Stonehenge fans also like?
Beyond Stonehenge itself, the audience over-indexes on Natural World (2.77×), Tagesschau (2.15×), Bild (1.98×), and REWE (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stonehenge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.