Römer Audience in Germany

Römer logo

Römer has an estimated audience of 1,354,442 people in Germany. 50.1% are female, 49.9% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Eintracht Frankfurt, Commerzbank, Lufthansa, Deutsche Bank, News magazine.

The average Römer fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Eintracht Frankfurt, Commerzbank, Lufthansa, with strongest over-indexing on Eintracht Frankfurt (2.53× the country average). Demographically, the Römer audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Römer fans

Demographic split for Römer audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age43.4
Estimated audience size1,354,442

Audience persona

The typical Römer fan in Germany is balanced, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Eintracht Frankfurt.

Top regions in Germany

Top regions ranked by reach for Römer in Germany
RegionReachAffinity
Nordrhein-Westfalen330,0271.11×
Hessen301,9332.93×
Bayern229,5421.05×
Baden-Württemberg208,3191.13×
Niedersachsen107,0450.81×
Rheinland-Pfalz92,7301.37×
Sachsen49,8030.75×
Berlin37,7920.62×
Schleswig-Holstein35,8960.74×
Brandenburg26,5610.63×
Thüringen26,5010.77×
Hamburg21,6770.71×
Sachsen-Anhalt21,6760.62×
Saarland18,0341.08×
Mecklenburg-Vorpommern15,0510.58×
Bremen12,6861.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Römer audience
BrandAffinityCategory
Eintracht Frankfurt2.53×Sports
Commerzbank1.71×Business & Career
Lufthansa1.8×Travel & Leisure
Deutsche Bank2.06×Business & Career
News magazine1.55×News
Postbank1.53×Business & Career
Indeed.com1.58×Business & Career
Breuninger1.54×Fashion & Accessoires
Price1.59×Shopping
Tree1.87×Home & Garden
Meditation1.5×Health
SV Darmstadt 983.75×Sports
Museology4.67×Politics & Society
Lodging1.64×Travel & Leisure
Carlos Alcaraz2.47×Sports
Bulgaria1.68×Travel & Leisure
Lotto Hessen1.98×Games
Norway1.62×Travel & Leisure
Boris Becker2.19×Sports
Madrid Open (tennis)9.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Römer audience
TraitClusterScore
IndulgenceJOY1.9
Urban LifestyleOPEN1.58
Sports ActivityPOWER1.57
Quality AwarenessPREMIUM1.49
Pet OwnershipJOY1.46
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Römer
CountryShare
Germany64.6%
United States3.2%
Romania2.6%

See Römer audiences in other countries

More POI audiences in Germany

Frequently asked questions

How many fans does Römer have in Germany?

Römer has an estimated audience of 1,354,442 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

What is the gender split and age of Römer fans?

50.1% of Römer fans are female, 49.9% are male, with an average age of 43.4 years.

Which brands do Römer fans like most?

Römer fans show strongest brand affinity for Eintracht Frankfurt (2.53×), Commerzbank (1.71×), and Lufthansa (1.8×) over the country average.

Where do Römer fans live in Germany?

Römer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 330,027), Hessen (reach 301,933), and Bayern (reach 229,542). These three regions account for the largest share of the active audience.

What other brands do Römer fans also like?

Beyond Römer itself, the audience over-indexes on Commerzbank (1.71×), Lufthansa (1.8×), Deutsche Bank (2.06×), and News magazine (1.55×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Römer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.