Römer Audience in Germany
A data profile of the people who buy, follow and care about Römer in Germany — modelled from more than twelve digital signal sources. Römer has an estimated audience of 1,354,442 people in Germany.
The average Römer fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include Eintracht Frankfurt, Commerzbank, Lufthansa, with strongest over-indexing on Eintracht Frankfurt (2.53× the country average).
Demographically, the Römer audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Römer fan in Germany is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Eintracht Frankfurt.
At a glance
The key figures that characterise the Römer profile in Germany.
Search interest · 12-month trend
Demographics of Römer fans
50.1% are female, 49.9% are male, average age 43.4.
Gender split
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.4 |
| Estimated audience size | 1,354,442 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Römer audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 64.7% |
| United States | 3.2% |
| Romania | 2.6% |
Geography
Where the Römer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~300K | 2.94× | |
| 02 | Rheinland-Pfalz | ~90K | 1.34× | |
| 03 | Saarland | ~20K | 1.13× | |
| 04 | Baden-Württemberg | ~200K | 1.11× | |
| 05 | Bremen | ~10K | 1.10× | |
| 06 | Nordrhein-Westfalen | ~300K | 1.08× | |
| 07 | Bayern | ~200K | 1.03× | |
| 08 | Niedersachsen | ~100K | 0.81× | |
| 09 | Thüringen | ~30K | 0.81× | |
| 10 | Sachsen | ~50K | 0.76× | |
| 11 | Schleswig-Holstein | ~40K | 0.76× | |
| 12 | Hamburg | ~20K | 0.73× | |
| 13 | Sachsen-Anhalt | ~20K | 0.69× | |
| 14 | Brandenburg | ~30K | 0.68× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.68× | |
| 16 | Berlin | ~40K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Römer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madrid Open (tennis) | Sports | 9.15× | ||
| 02 | Museology | Politics & Society | 4.67× | ||
| 03 | SV Darmstadt 98 | Sports | 3.75× | ||
| 04 | Eintracht Frankfurt | Sports | 2.53× | ||
| 05 | Boris Becker | Sports | 2.19× | ||
| 06 | Deutsche Bank | Business & Career | 2.06× | ||
| 07 | Lotto Hessen | Games | 1.98× | ||
| 08 | Tree | Home & Garden | 1.87× | ||
| 09 | Lufthansa | Travel & Leisure | 1.80× | ||
| 10 | Felix Baumgartner | Sports | 1.78× | ||
| 11 | Commerzbank | Business & Career | 1.71× | ||
| 12 | Bulgaria | Travel & Leisure | 1.68× | ||
| 13 | Lodging | Travel & Leisure | 1.64× | ||
| 14 | Norway | Travel & Leisure | 1.62× | ||
| 15 | Price | Shopping | 1.59× | ||
| 16 | Indeed.com | Business & Career | 1.58× | ||
| 17 | News magazine | News | 1.55× | ||
| 18 | Breuninger | Fashion & Accessoires | 1.54× | ||
| 19 | Postbank | Business & Career | 1.53× | ||
| 20 | Meditation | Health | 1.50× |
Personality of the Römer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Pet Ownership | JOY | 1.00× |
Frequently asked questions
How many fans does Römer have in Germany?
Römer has an estimated audience of 1,354,442 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Römer fans?
50.1% of Römer fans are female, 49.9% are male, with an average age of 43.4 years.
Which brands do Römer fans like most?
Römer fans show strongest brand affinity for Eintracht Frankfurt (2.53×), Commerzbank (1.71×), and Lufthansa (1.8×) over the country average.
Where do Römer fans live in Germany?
Römer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Hessen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Römer fans also like?
Beyond Römer itself, the audience over-indexes on Commerzbank (1.71×), Lufthansa (1.8×), Deutsche Bank (2.06×), and News magazine (1.55×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Römer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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