Cuba Audience in United States
Cuba has an estimated audience of 11,748,145 people in United States. 53.0% are female, 47.0% are male, average age 41.7. Top regions: Florida, Texas, California. Top brand affinities: Nationality, Governor of Michigan, Progressive rock, Kendra Scott, Elsword.
The average Cuba fan in United States is 41.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Nationality, Governor of Michigan, Progressive rock, with strongest over-indexing on Nationality (3.73× the country average). Demographically, the Cuba audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Cuba fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.7 |
| Estimated audience size | 11,748,145 |
Audience persona
The typical Cuba fan in United States is balanced, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 3,247,774 | 4.08× |
| Texas | 1,479,468 | 1.46× |
| California | 1,396,443 | 1.08× |
| New York | 881,305 | 1.34× |
| Illinois | 456,746 | 1.17× |
| Georgia | 429,965 | 1.19× |
| New Jersey | 394,640 | 1.32× |
| North Carolina | 360,441 | 1.02× |
| Pennsylvania | 335,031 | 0.85× |
| Virginia | 316,162 | 1.1× |
| Ohio | 271,010 | 0.75× |
| Michigan | 261,368 | 0.85× |
| Washington | 236,563 | 1× |
| Massachusetts | 236,413 | 1.02× |
| Tennessee | 221,319 | 0.94× |
| Arizona | 218,423 | 0.91× |
| Maryland | 210,534 | 1.04× |
| Kentucky | 208,057 | 1.41× |
| Missouri | 198,144 | 1.05× |
| Indiana | 187,789 | 0.87× |
| Colorado | 171,303 | 0.93× |
| Nevada | 168,937 | 1.49× |
| South Carolina | 158,989 | 0.9× |
| Minnesota | 142,480 | 0.85× |
| Louisiana | 142,248 | 0.94× |
| Wisconsin | 135,348 | 0.77× |
| Alabama | 125,671 | 0.77× |
| Oregon | 122,118 | 0.91× |
| Connecticut | 116,915 | 0.99× |
| Oklahoma | 110,698 | 0.85× |
| Utah | 84,755 | 0.81× |
| New Mexico | 83,473 | 1.42× |
| Kansas | 82,912 | 0.9× |
| Iowa | 77,672 | 0.8× |
| Mississippi | 76,161 | 0.79× |
| Arkansas | 69,788 | 0.72× |
| Nebraska | 67,001 | 1.14× |
| Washington, District of Columbia | 49,232 | 1.39× |
| Idaho | 41,702 | 0.71× |
| Hawaii | 36,907 | 0.73× |
| New Hampshire | 34,049 | 0.74× |
| West Virginia | 33,928 | 0.62× |
| Rhode Island | 31,871 | 0.85× |
| Maine | 31,349 | 0.74× |
| Delaware | 23,357 | 0.72× |
| South Dakota | 21,867 | 0.81× |
| Montana | 20,950 | 0.64× |
| North Dakota | 16,960 | 0.7× |
| Alaska | 16,495 | 0.66× |
| Vermont | 14,451 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.73× | Politics & Society |
| Governor of Michigan | 10.14× | Politics & Society |
| Progressive rock | 2.87× | Music & Radio |
| Kendra Scott | 3.78× | Fashion & Accessoires |
| Elsword | 20× | Games |
| Goop | 6.26× | Internet & Social Media |
| Panama | 3.75× | Travel & Leisure |
| Kenosha, Wisconsin | 11.35× | Travel & Leisure |
| Kento Yamazaki | 10.62× | Movies & TV |
| Wok | 6.22× | Food & Beverages |
| headspace | 8.08× | Health |
| Hibachi | 6.55× | Food & Beverages |
| Hipster | 7.75× | Politics & Society |
| Google Home | 5.17× | Technology & Electronics |
| Fairy godmother | 5.91× | Literature |
| Grinch | 3.15× | Movies & TV |
| Cherish (group) | 8.42× | Music & Radio |
| Vocal harmony | 3.4× | Music & Radio |
| TV Fanatic | 7.74× | Movies & TV |
| Kikar HaShabbat | 11.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.15 |
| Risk Appetite | THRILL | 2.07 |
| Indulgence | JOY | 1.29 |
| Extroversion | THRILL | 1.2 |
| Spirituality | BALANCE | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Mexico | 5.3% |
| Spain | 5.2% |
See Cuba audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Cuba have in United States?
Cuba has an estimated audience of 11,748,145 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Cuba fans?
53.0% of Cuba fans are female, 47.0% are male, with an average age of 41.7 years.
Which brands do Cuba fans like most?
Cuba fans show strongest brand affinity for Nationality (3.73×), Governor of Michigan (10.14×), and Progressive rock (2.87×) over the country average.
Where do Cuba fans live in United States?
Cuba fans in United States are most concentrated in Florida (reach 3,247,774), Texas (reach 1,479,468), and California (reach 1,396,443). These three regions account for the largest share of the active audience.
What other brands do Cuba fans also like?
Beyond Cuba itself, the audience over-indexes on Governor of Michigan (10.14×), Progressive rock (2.87×), Kendra Scott (3.78×), and Elsword (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.