Rascasse Audience Intelligence

Cuba Audience in United States

A data profile of the people who buy, follow and care about Cuba in United States — modelled from more than twelve digital signal sources. Cuba has an estimated audience of 11,748,145 people in United States.

#33among Country in United States#174among POI in United States#267in Travel & Leisure

The average Cuba fan in United States is 41.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Las Vegas, FIFA World Cup, Web server, with strongest over-indexing on Las Vegas (3.64× the country average).

Demographically, the Cuba audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cuba fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuba profile in United States.

Audience size
11.7M
in United States
Gender
53.0%♀
47.0% male
Age
41.7
average years
Country rank
#3045
POI in United States
Fig. 01

Search interest · 12-month trend

+120%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuba fans

53.0% are female, 47.0% are male, average age 41.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Cuba audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.7
Estimated audience size11,748,145
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Cuba audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Cuba audience comes from United States.

Worldwide audience distribution share by country for Cuba
CountryShare
United States29.6%
Mexico5.3%
Spain5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuba audience in United States is strongest.

Fig. 05

Top regions by affinity

Cuba fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M4.32×
02New Mexico~100K1.61×
03Texas~1.5M1.42×
04Nevada~200K1.39×
05Kentucky~200K1.38×
06Washington, District of Columbia~50K1.34×
07New Jersey~400K1.33×
08New York~800K1.21×
09Nebraska~70K1.18×
10Missouri~200K1.16×
11Illinois~400K1.13×
12Georgia~400K1.13×
13Virginia~300K1.05×
14California~1.5M0.99×
15Maryland~200K0.98×
16North Carolina~300K0.97×
17Massachusetts~200K0.97×
18Connecticut~100K0.97×
19Arizona~200K0.93×
20Washington~200K0.92×
21Louisiana~100K0.92×
22Kansas~90K0.92×
23Colorado~200K0.91×
24South Carolina~200K0.91×
25Rhode Island~30K0.90×
26Pennsylvania~300K0.88×
27Indiana~200K0.87×
28Tennessee~200K0.86×
29Oregon~100K0.85×
30Alabama~100K0.84×
31Oklahoma~100K0.84×
32Iowa~80K0.84×
33Michigan~300K0.83×
34Utah~90K0.82×
35Minnesota~100K0.81×
36Wisconsin~100K0.80×
37South Dakota~20K0.80×
38Mississippi~80K0.79×
39North Dakota~20K0.79×
40New Hampshire~40K0.78×
41Delaware~30K0.78×
42Alaska~20K0.77×
43Maine~30K0.74×
44Ohio~300K0.73×
45Arkansas~70K0.73×
46Hawaii~40K0.73×
47Idaho~40K0.72×
48Vermont~10K0.72×
49Montana~20K0.66×
50West Virginia~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Cuba, United States
0.65×1.00×4.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuba audience
#·InterestCategoryAffinity×
01UNESCOPolitics & Society10.36×
02Copa LibertadoresSports10.36×
03Cuban cuisineFood & Beverages10.32×
04El PaísNews8.15×
05HamletLiterature6.96×
06Miami Hurricanes footballSports6.22×
07Web serverTechnology & Electronics4.83×
08La LigaSports4.09×
09Anne HathawayMovies & TV3.71×
10Las VegasTravel & Leisure3.64×
11CitibankBusiness & Career3.14×
12FedExBusiness & Career2.91×
13CaribbeanTravel & Leisure2.84×
14Spanish languagePolitics & Society2.70×
15Solar energyHome & Garden2.48×
16MexicoTravel & Leisure2.14×
17Discount storesShopping2.05×
18FIFA World CupSports1.99×
19Mortgage loansBusiness & Career1.87×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuba audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
IndulgenceJOY1.56×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuba audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Early Adopter MentalityPOWER0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cuba have in United States?

Cuba has an estimated audience of 11,748,145 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Cuba fans?

53.0% of Cuba fans are female, 47.0% are male, with an average age of 41.7 years.

03

Which brands do Cuba fans like most?

Cuba fans show strongest brand affinity for Las Vegas (3.64×), FIFA World Cup (1.99×), and Web server (4.83×) over the country average.

04

Where do Cuba fans live in United States?

Cuba fans in United States are most concentrated in Florida (reach ~3.5M), Texas (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cuba fans also like?

Beyond Cuba itself, the audience over-indexes on FIFA World Cup (1.99×), Web server (4.83×), FedEx (2.91×), and Caribbean (2.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Cuba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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