Cuba Audience in United States

Cuba has an estimated audience of 11,748,145 people in United States. 53.0% are female, 47.0% are male, average age 41.7. Top regions: Florida, Texas, California. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, Horoscope.

The average Cuba fan in United States is 41.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (10.18× the country average). Demographically, the Cuba audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Cuba fans

Demographic split for Cuba audience in United States
MetricValue
Female53.0%
Male47.0%
Average age41.7
Estimated audience size11,748,145

Audience persona

The typical Cuba fan in United States is balanced, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Cuba in United States
RegionReachAffinity
Florida3,247,7744.08×
Texas1,479,4681.46×
California1,396,4431.08×
New York881,3051.34×
Illinois456,7461.17×
Georgia429,9651.19×
New Jersey394,6401.32×
North Carolina360,4411.02×
Pennsylvania335,0310.85×
Virginia316,1621.1×
Ohio271,0100.75×
Michigan261,3680.85×
Washington236,5631×
Massachusetts236,4131.02×
Tennessee221,3190.94×
Arizona218,4230.91×
Maryland210,5341.04×
Kentucky208,0571.41×
Missouri198,1441.05×
Indiana187,7890.87×
Colorado171,3030.93×
Nevada168,9371.49×
South Carolina158,9890.9×
Minnesota142,4800.85×
Louisiana142,2480.94×
Wisconsin135,3480.77×
Alabama125,6710.77×
Oregon122,1180.91×
Connecticut116,9150.99×
Oklahoma110,6980.85×
Utah84,7550.81×
New Mexico83,4731.42×
Kansas82,9120.9×
Iowa77,6720.8×
Mississippi76,1610.79×
Arkansas69,7880.72×
Nebraska67,0011.14×
Washington, District of Columbia49,2321.39×
Idaho41,7020.71×
Hawaii36,9070.73×
New Hampshire34,0490.74×
West Virginia33,9280.62×
Rhode Island31,8710.85×
Maine31,3490.74×
Delaware23,3570.72×
South Dakota21,8670.81×
Montana20,9500.64×
North Dakota16,9600.7×
Alaska16,4950.66×
Vermont14,4510.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cuba audience
BrandAffinityCategory
Google Maps10.18×Internet & Social Media
Capital One10.19×Business & Career
CarGurus9.99×Cars & Mobility
Indeed.com6.73×Business & Career
Horoscope13.08×Health
Enterprise Rent-A-Car8.44×Cars & Mobility
Circle K9.68×Shopping
Aruba20.68×Travel & Leisure
AccuWeather7.71×Home & Garden
ICloud11.1×Technology & Electronics
DeviantArt7.94×Internet & Social Media
Khan Academy8.91×Business & Career
Aaron Rodgers6.81×Sports
Kendra Scott11.06×Fashion & Accessoires
Google News6.17×News
Diane Keaton6.45×Movies & TV
Las Vegas4.66×Travel & Leisure
Apple Store7.7×Shopping
Kia Sportage20×Cars & Mobility
Billy Bob Thornton8.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cuba audience
TraitClusterScore
Luxury OrientationPREMIUM2.15
Risk AppetiteTHRILL2.07
IndulgenceJOY1.29
ExtroversionTHRILL1.2
SpiritualityBALANCE1.19
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Cuba
CountryShare
United States29.6%
Mexico5.3%
Spain5.2%

See Cuba audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Cuba have in United States?

Cuba has an estimated audience of 11,748,145 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Cuba fans?

53.0% of Cuba fans are female, 47.0% are male, with an average age of 41.7 years.

Which brands do Cuba fans like most?

Cuba fans show strongest brand affinity for Google Maps (10.18×), Capital One (10.19×), and CarGurus (9.99×) over the country average.

Where do Cuba fans live in United States?

Cuba fans in United States are most concentrated in Florida (reach 3,247,774), Texas (reach 1,479,468), and California (reach 1,396,443). These three regions account for the largest share of the active audience.

What other brands do Cuba fans also like?

Beyond Cuba itself, the audience over-indexes on Capital One (10.19×), CarGurus (9.99×), Indeed.com (6.73×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.