A data profile of the people who buy, follow and care about Cuba in Spain — modelled from more than twelve digital signal sources. Cuba has an estimated audience of 2,058,094 people in Spain.
Cuba has an estimated audience of 2,058,094 people in Spain. 51.4% are female, 48.6% are male, average age 45.6. Top brand affinities: WhatsApp, Iberia (airline), Badoo, Satire, Betfair.
Top brand affinities include WhatsApp, Iberia (airline), Badoo, with strongest over-indexing on WhatsApp (2.89× the country average).
Demographically, the Cuba audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Cuba fan in Spain is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Cuba profile in Spain.
51.4% are female, 48.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.6 |
| Estimated audience size | 2,058,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Cuba audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.6% |
| Mexico | 5.3% |
| Spain | 5.2% |
The strongest cross-interests of the Cuba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.89× | ||
| 02 | Betfair | Games | 4.78× | ||
| 03 | Museo del Prado | Arts & Culture | 4.43× | ||
| 04 | Caribbean | Travel & Leisure | 4.05× | ||
| 05 | Headphones | Technology & Electronics | 3.48× | ||
| 06 | Badoo | Internet & Social Media | 3.45× | ||
| 07 | Refrigerator | Home & Garden | 3.31× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 2.99× | ||
| 09 | Political science | Business & Career | 2.97× | ||
| 10 | Internet & Social Media | 2.89× | |||
| 11 | Distilled beverage | Food & Beverages | 2.77× | ||
| 12 | Iberia (airline) | Travel & Leisure | 2.68× | ||
| 13 | Dentistry | Business & Career | 2.34× | ||
| 14 | Genetics | Kids & Family | 2.01× | ||
| 15 | Mango | Shopping | 1.94× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 17 | Air Europa | Travel & Leisure | 1.82× | ||
| 18 | Radio | Technology & Electronics | 1.71× | ||
| 19 | Julio Iglesias | Music & Radio | 1.68× | ||
| 20 | Canada | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.05× | |
| Spirituality | BALANCE | 1.58× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Design Affinity | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cuba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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