A data profile of the people who buy, follow and care about Caribbean in Spain — modelled from more than twelve digital signal sources. Caribbean has an estimated audience of 2,378,073 people in Spain.
The average Caribbean fan in Spain is 42.6 years old, more female, and lives primarily in Comunidad Valenciana.
The audience is concentrated in Comunidad Valenciana, Andalusia, Community of Madrid.
Top brand affinities include Bachata (dance), Últimas Noticias, El Economista, with strongest over-indexing on Bachata (dance) (5.04× the country average).
Demographically, the Caribbean audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Caribbean fan in Spain is more female, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Bachata (dance).
The key figures that characterise the Caribbean profile in Spain.
55.3% are female, 44.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.6 |
| Estimated audience size | 2,378,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Caribbean audience comes from Spain.
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 5.9% |
| Mexico | 5.3% |
Where the Caribbean audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~2M | 8.47× | |
| 02 | Balearic Islands | ~70K | 1.05× | |
| 03 | Canary Islands | ~100K | 1.03× | |
| 04 | Region of Murcia | ~80K | 0.93× | |
| 05 | La Rioja | ~10K | 0.93× | |
| 06 | Andalusia | ~400K | 0.89× | |
| 07 | Cantabria | ~30K | 0.89× | |
| 08 | Extremadura | ~50K | 0.88× | |
| 09 | Navarre | ~30K | 0.87× | |
| 10 | Community of Madrid | ~300K | 0.85× | |
| 11 | Principality of Asturias | ~50K | 0.82× | |
| 12 | Aragon | ~50K | 0.78× | |
| 13 | Catalonia | ~300K | 0.74× | |
| 14 | Castilla-La Mancha | ~70K | 0.74× | |
| 15 | Castile and León | ~70K | 0.70× | |
| 16 | Galicia | ~70K | 0.65× | |
| 17 | Basque Autonomous Country | ~60K | 0.65× |
The strongest cross-interests of the Caribbean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | All-inclusive resort | Travel & Leisure | 8.82× | ||
| 02 | Maquiladora | Shopping | 6.55× | ||
| 03 | Caribbean Sea | Travel & Leisure | 5.67× | ||
| 04 | Bachata (dance) | Music & Radio | 5.04× | ||
| 05 | Cuba | Travel & Leisure | 4.05× | ||
| 06 | Últimas Noticias | News | 3.90× | ||
| 07 | Dominican Republic | Travel & Leisure | 3.60× | ||
| 08 | Latin dance | Sports | 3.34× | ||
| 09 | Salsa music | Music & Radio | 2.98× | ||
| 10 | Humorism | Literature | 2.90× | ||
| 11 | El Economista | News | 2.83× | ||
| 12 | Salsa (dance) | Music & Radio | 2.69× | ||
| 13 | Ecuador | Travel & Leisure | 2.68× | ||
| 14 | Digital television | Movies & TV | 2.23× | ||
| 15 | North America | Travel & Leisure | 2.20× | ||
| 16 | Maquillaje Profesional | Beauty & Wellness | 2.14× | ||
| 17 | Reggaeton | Music & Radio | 1.92× | ||
| 18 | Broadcasting | Movies & TV | 1.84× | ||
| 19 | Humour | Literature | 1.61× | ||
| 20 | Colombia | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.68× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.94× | |
| Design Affinity | PREMIUM | 0.96× |
Caribbean has an estimated audience of 2,378,073 people in Spain, concentrated in Comunidad Valenciana and Andalusia.
55.3% of Caribbean fans are female, 44.7% are male, with an average age of 42.6 years.
Caribbean fans show strongest brand affinity for Bachata (dance) (5.04×), Últimas Noticias (3.9×), and El Economista (2.83×) over the country average.
Caribbean fans in Spain are most concentrated in Comunidad Valenciana (reach ~2M), Andalusia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Caribbean itself, the audience over-indexes on Últimas Noticias (3.9×), El Economista (2.83×), Latin dance (3.34×), and Salsa music (2.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Caribbean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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